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Instagram Marketing Tips That Will Really Take Businesses Forward

Published on 28.11.2020

There are many opportunities for companies to acquire new customers in today's digital world. In the jungle of marketing opportunities, entrepreneurs and salespeople often find it difficult to make a decision. Therefore, it is crucial to find out about the right platforms for your own company in advance.

Instagram has a special place in this. The social media platform is mentioned more and more in the media for a reason.

But what are the real advantages of Instagram?

Compared to other social media sites such as Facebook, Instagram has a significantly higher interaction rate. This means that more people like, tag, and comment on the content.

This means that companies with a smaller target group can achieve more link clicks on Instagram than would be possible on Facebook.

Still, there are some pitfalls to be aware of on Instagram that make the difference between success and failure.

Become aware of the goals

In the beginning, it is important to deal with the question of which target group should be reached on Instagram. The marketing goal is also crucial. This can range from brand awareness to increasing sales.

Instagram can also be a useful option in the B2B area. However, it depends very much on the right area. The application of a paid social media tool for companies makes sense. If logistics companies want to advertise the transport of dangerous goods, e.g., LinkedIn will be better suited.

Which platform is right for my company?

Choosing Instagram to go with the flow doesn't make sense. Therefore, think about it in advance and always keep in mind:

  • Which platform is suitable for my company? (LinkedIn, Twitter, Snapchat, Facebook, etc.)
  • On which platform are your customers (magazines, social media platforms, conferences)?
  • What are the characteristics of your target group (gender, age, place of residence, interests)?

Activate Instagram Business

A business account on Instagram is a great option for achieving long-term success. With the business account, it is possible to place advertisements, view statistics, and store address data. Furthermore, the business profile is a prerequisite for Instagram shopping.

You activate the business account via the settings of the Instagram app. All you have to do is follow the instructions.

Profile description + Instagram feed

As everywhere, the first impression counts on Instagram. This is why an optimized profile description and the right Instagram feed are so crucial. In the first 15 seconds, prospects have to get the impression that your brand is likeable. Sympathy is crucial on Instagram. Furthermore, you have to stand out from the crowd. With more than 500 million active users now, the platform is difficult to master.

When describing your profile, you should make sure that you:

  • shows at your best, and introduce your life
  • Properly marketed via a call-to-action.

In addition, the right profile picture is an important foundation for the success of your channel.

Not without reason, it is popularly said: "A picture is worth a thousand words." Many users make the mistake of wanting to show their entire body on the profile picture.