Founded in 2006, X (formerly known as Twitter) is one of the oldest social media platforms. While it has faced some challenges in recent months, it still has between 586 and 650 million MAUs (monthly active users) and 240 to 300 DAUs (daily active users).

This makes it perfect for brands that want to get noticed on the platform in 2026, especially when they understand the new X algorithm. One of the factors that affects the visibility of brands on X is the engagement rate. In this guide, we show you how to increase your engagement on X.

What is Engagement on X?

X engagement is a measure of the number of people who are interacting with your tweets through clicks, replies, comments, mentions, shares, and retweets. This is a good metric because it shows how well your content resonates with your target audience. It can also expand your online community and social network.

Here are the top engagement metrics you need to keep tabs on:

• Favorites. A reflection of how many times people favor a tweet.
• Replies. How many times a tweet is replied to.
• Likes. How many people like a tweet?
• Retweets. How many times has a tweet been retweeted?

While some metrics are less well-known, they are also quite substantial and are as follows:

• Hashtag clicks. Shows how many clicks your tweet hashtag has received.
• Media views. How many times a video or photo in a tweet has been seen.
• Mention clicks. How many times has a tweet username been mentioned?
• URL clicks. How many clicks a URL in a tweet has received.

The good thing is that you can see the engagement rate on X Analytics. A rate between 0.5% and 1% is reasonable. If you understand Twitter analytics, you can better increase your engagement rate.

Tips on Increasing X Engagement

Here are tips to increase your engagement on X:

Become Relevant

Twitter leverages trending content, and, therefore, relevance is among the ways to increase your engagement on the platform. You can do that by tweeting on the trending topics that Twitter users are interested in. However, you don’t have to make each of your tweets very serious, as humorous posts are also quite popular and relevant to many users.

Engage with Other Users

According to one study, 77% of Twitter users report a positive impression of a brand that replies to their comments. Additionally, commenting on other people’s tweets can increase the likelihood that others will interact with the post, and it is a good strategy for gaining followers.

Another benefit of engaging with other Twitter users is that it helps you build stronger relationships and fosters a sense of community. This can be a good strategy for brands using niche communities to engage without intruding. When your audience feels they trust and understand you more, they are likely to pay attention to what you are saying.

When creating content, make sure you position it to make it interactive. For instance, you can create content that asks questions, requests feedback, or runs polls. By doing that, you will encourage your audience to interact with your content. For instance, a poll question like “tea or coffee?” will enable users to participate in the conversation immediately. Similarly, when you add a question such as which dress to wear for your event, you can make people feel they are part of your community.

When a Twitter user shares your post or asks a question, provide them with a thoughtful reply. When you engage with followers, it builds trust and encourages them to continue engaging.

Create Outstanding Tweets

The main reason why people engage with a tweet is that they find something valuable in it. A good tweet should grab the viewer's attention. This is why you should begin your tweets with a strong hook, such as a bold statement or an interesting fact.

When deciding which tweets to show viewers, Twitter usually skims the content rather than going in-depth. Therefore, it can help to create short, to-the-point posts, and make sure you add the relevant hashtags to increase the discoverability of your tweets. When you create tweets that are genuinely engaging and resonate better with your audience, you can increase the engagement rate and shareability. Other users will retweet and quote the tweet, which can increase your following.

Leverage Storytelling

Brand storytelling is an effective strategy for capturing your audience's attention. If you have a long story to share, you can do so using a threaded tweet (a series of single tweets linked together and in numbered order). For instance, you can create a tweet about a challenge you faced and how you solved it.

Ensure that your stories and tweets are relatable to increase the content of your posts and the likelihood that they will be read, retweeted, and shared. This is an effective strategy because it creates an emotional connection with your audience, another key factor in increasing engagement.

Use Visual Content

Visual content can help you capture your X audience's attention, so make sure you create tweets with videos, images, or GIFs, as these tend to have higher engagement than text-only posts. When you add engaging visuals, you increase the likelihood that people will click on them, like, and retweet them.

When finding visuals to share, ensure they align with your message or brand. You can also add sketches or images that support the stories and information you are sharing in tweets.

For instance, when promoting a product, you can add a video demo or an image to showcase its value. Similarly, if you are creating travel stories, you can add visually captivating images to make the stories more colorful and richer.

Add Relevant Hashtags

Hashtags play an essential role in your tweets' discoverability as they categorize content and help users to find it. You can use tools such as Hashtagify to find niche or trending hashtags. For instance, if you are creating workout tweets, you can use hashtags such as #Workout101 or #Homeworkouttips. This can be a good strategy for attracting a larger audience.

However, you shouldn’t add so many hashtags. Around two or three can help increase the searchability of your content without making it look spammy.

Other Creator Collaboration

Another great way to increase the reach of your content and engagement is through collaboration with other creators. The people who follow influencers often trust their recommendations, which can help you reach a new audience.

You can collaborate with other creators on a Twitter Thread, appear in the same video or photo, or co-host a Twitter Space. You can also share and retweet each other’s tweets to amplify their reach, but be careful to collaborate with influencers whose values align with your brand. Doing that will ensure an authentic relationship that aligns with your target audience.

Leverage User-Generated Content

You can also ask your audience to create content on your behalf for an ongoing engagement. If a customer leaves a testimonial, you can retweet it while quoting your brand. You can then add your take, such as @username. We are excited to hear you loved our product. This can be a good way to foster a strong relationship with your audience and encourage them to interact more with your brand.

In Conclusion

Increasing engagement on X is essential to improving the discoverability of your content. It shows the Twitter algorithm that your content is adding value to your prospective audience. Additionally, it creates a sense of community, even further driving engagement. If you are looking for ways to increase engagement, the tips above will be helpful. We also recommend reading our guide to increasing engagement on Instagram.