Quora is a good platform for people to ask questions and get answers to thirty questions. However, if you are looking to gain online visibility using Quora, you need to understand how to use its features. One of those features is Quora Space. In this article, we look at how you can use Quora Space to grow your brand.

What is Quora Space?

Quora Space is a feature that allows you to build a dedicated community around a topic, business, or idea and control what gets published there. You can add admins and contributors in the space where you can collaborate on content, share external content, and answer questions from other creators.

Space acts as a mini forum or blog, providing creators with the option to moderate, contribute, join polls and events, and monetize the space using the ad-sharing revenue model. There are different ways of using Quora Space, such as:

• Collaborating with other creators to curate interesting links and answers to your area of interest.
• Organizing your writing into different sections on Space. An example of a creator who doesn't do that is Robert Frost, while showcasing space exploration.
• Sharing conversions. You can create a space with other like-minded persons to have shared conversations.

You can invite people in your niche to follow your Quora, get followers on the platforms, and even add contacts. If there are people interested in similar topics or following similar spaces, they can ask questions and get answers. You can also promote the space on other platforms with large audiences, such as podcasts, newsletters, blogs, and social media.

How to Create Quora Space

Here are the steps to follow in creating Quora Space:

1. If you don't have a Quora account, start by creating one.
2. Go to the home page, then click the far left corner and select + Create Space. You will be ready to create the space.

There are several tips to enable you choose a good Space name:

• Choose a short and punchy Space name. The name should be no more than 50 characters and should reflect the kind of content you will be sharing.
• Remember that other users will see the Space under the “Space to Follow” in their feed. Therefore, use a name that will pique the target audience's interest.
• Get ideas from the names of other spaces in your category. You can find them using your target keyword and build a unique footprint.

Remember the following when choosing a Space name:

• All Space names are usually unique, and therefore, you cannot duplicate the name of another space.
• Your Space name also doubles up as the Space URL. For instance, if your space name is Home Workouts, your URL will be homeworkout.quora.com. However, you can change both the Space Name and its URL later. 

After choosing a Spacename, you will need to choose a description for the space using the following guidelines.

• Limit your characters to 80. Having a short description under the Space name, on its landing page, and in the Discover feed will introduce visitors to the Space's purpose and content.
• Set the Space tone. Use the description to introduce visitors to the kind of content you are creating. Add relevant keywords to the space to increase your chances of being discovered and improve content distribution.

Add the Necessary Space Details

It's not mandatory to add the details to your Quora Space. However, this allows you to learn more about yourself, the kinds of content to expect from the Space, and the rules followers should follow. For instance, you should add details on whether you accept contributions from other parties. These details will be visible on the right side of Quora Space on the desktop.

This is also a good place to add images and links to your website. You are free to add as much or as little as you want to this space. Some successful Quora Space keep everything short, while others get into much detail.

How to Engage Audiences on Space and Drive Interest

Starting a Quora Space is only one part. There is a more challenging part to gaining the audience's interest and keeping the Space growing. You can use different ways to do that, such as:

• Regular positioning. You must ensure you post content weekly to maintain your audience's interest and keep everything up to date. You can add a calendar and schedule to inform the audience about your upcoming posts.
• Comment response. To drive engagement and maintain interest in the space, you should answer the user’s questions. This will show them that you appreciate and value them.
• Audience participation. Make sure you encourage your audience to participate by asking relevant questions, inviting them to share their opinions, and requesting feedback.

Networking with Other Quora Space Members

Another key element of building visibility on Quora is networking with other Spaces. This can be a good social media marketing strategy for reaching out to others with similar goals and interests. Remember that other owners of other Quora Spaces may have more knowledge, skills, and experience, and can be good mentors. They can provide you with more opportunities and complement your strengths and resources if you get into collaborations.

Use Cross-Posting

Commenting, upvoting, and sharing to network with others. Once you join other spaces in your niche, you can invite your audience to follow those spaces. You can comment on and upvote other spaces to show appreciation and grow your network. You can also start a conversation, share opinions that add value to your audience, and invite collaboration on the Space.

Make sure you are following a few basic principles when networking, such as:

•  Following the rules of the Space.
•  Adding value to your audience.
•  Remaining respectful, honest, and friendly.
•  Posting relevant and high-quality content.
•  Respecting the Quora rules.

In Conclusion

Quora is an excellent platform for showcasing your passion and expertise to audiences. When you become an expert on Quora Spaces, you can accelerate your growth, monetize the space, and expand your network within it. You can also leverage Quora Space to improve your interactions and engagement by following the rules in this guide. You can read our guide on Twitter Spaces Monetization.