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How to Become Digital Creators on Facebook

Published on 15.04.2024 by Tracey Chizoba Fletcher

With the social media landscape evolving daily, how do people use these platforms? In the past, Facebook focused more on images and texts, and people signed up on Facebook to see their friends' updates and photos. With time, Facebook started focusing on videos, and now users have started looking for information and entertainment on the platform.

With the increased popularity of video content, a new career was born: that of digital creators. These professionals share interesting content that is relatable, engaging, and exciting. This gives them followers to the tune of millions, and some of their videos attract hundreds of millions of views. Then, their large audiences started attracting corporations who needed to tap into this audience to promote their brands. That's how digital creators were born.

What is a Facebook Digital Creator?

A Facebook digital creator is a person who creates and shares posts that resonate with their viewers on the platforms to create engagement. They can create different forms of content, such as videos, articles, photos, and images. To maintain and grow their presence online, they must regularly and consistently produce quality content and build a gathering of followers. Also, they must foster impactful interactions with their viewers.

Therefore, digital creators leverage the spirit of creativity on Facebook to showcase their skills, talents, and unique abilities, and associate with others to build a vibrant online community. When creating content, they aim to ensure it is shared and reposted to build a new audience.

Facebook offers different post formats, such as stories, live videos, and reels. In return, these creators are rewarded for their work through brand partnerships, sponsorships, takeaways, collaborations, and giveaways. While some Facebook digital creators take it as their career path, others do it as a side hustle.

Influencers vs. Digital Creators

It's worth noting that digital creators are different from influencers. Influencers leverage their well-known brand name to work with brands to promote their products. They often have a large following and a lot of brand power. 

While influencers also create content, they use their power to influence their followers to have affinity or buy a particular brand. They leverage their followers’ trust and great reach to shape opinions and inform buying decisions.

On the other hand, digital creators focus on creating great content that grows their online presence. Their priority is authenticity and real connections rather than pure reach. Their goal is to educate, inspire, and entertain. 

Therefore, a creator creates content for informational, educational, or entertainment purposes, while influencers create it for transactional purposes. Digital creators usually have a smaller audience than an influencer.

Importance of Facebook Digital Creators

Digital creators play an essential role in growing your brand. These include:

  • Drive interaction and engagement. Digital creators can inspire discussions on a particular topic and drive engagement among the many Facebook users on the platform.
  • Professional and quality content. Digital creators are the backbone of Facebook's content creation. They create high-quality content that interests their audiences and keep them engaged on the platform. When brands work with digital creators, they are assured of professional-looking content that enables their brands to stand out.
  • Unique style and perspective. In the recent past, viewers have been shying away from traditional promotional methods, which they feel don't represent an accurate picture of the benefits of the products. But on the other hand, digital creators have brought a unique perspective of promoting brands that excite users.
  • Brand trust and growth. When you leverage the creative power of digital creators, you can put high-quality content before your audience, which can help build trust in your brand. This can also build people's trust and encourage them to do business with you.
  • No long-term engagement. When your brand works with a digital creator, you can save on money you would otherwise have spent hiring an in-house creator or a freelancer to create content on your behalf.

Reasons for Becoming Digital Creators on Facebook

There are many benefits to becoming digital creators. These are:

  • Potentially high earnings. When you follow the right Facebook monetization strategy, you can easily make more than $1000 annually. The higher your follower count, the higher the earning potential.
  • Flexible working hours. As a content creator on Facebook, you don't have to worry about meeting deadlines. Instead, you can create your working schedule, providing a good work-life balance.
  • Professional development. To be good at content creation, you should continue with content development and learning new skills. This will help you gain knowledge in a particular niche while learning.
  • Connecting with the audience. As a content creator, you can connect with an audience with similar interests.

Steps to Becoming Digital Creators on Facebook

Here are the steps to follow when becoming digital creators on Facebook:

Choose Your Niche

Content creation works for different industries. That means you can become a content creator no matter your industry. However, your audience may not be interested if you do not specialize in any particular industry. Having a particular niche makes building a community of people interested in the topic easier. This will provide your content with a clear direction and enable you to create meaningful connections and interactions.

When choosing a niche, you must choose the sweet spot between passion and purpose. You must balance your passion for the niche with the needs of the audience you are trying to reach, whether in beauty, religion, gaming education, or more. 

Set Smart Goals

One of the ways to improve your content creation process is by setting smart goals. For instance, you can aim to grow your followership to 50K followers. When we talk of smart goals, we are talking of:

  • Smart, well-defined, and clear.
  • Measurable. You can easily track them with numbers.
  • Achievable. You should be honest concerning the goals you wish to achieve.
  • Realistic. Your goal should be relevant to your overall purpose.
  • Timely. You should have a target date for when you expect to achieve the goal.

These are some content marketing goals you can have:

  • Educating your audience. This requires creating content that genuinely educates and helps your audience to grow immensely. To meet this goal, provide helpful content instead of focusing on selling.
  • Growing traffic. If your goal is to grow traffic, you need to understand what your target audience needs. Understand the keywords they use to search for their pain points and then create content optimized for those keywords.
  • Increasing sales. If you sell products on Facebook, you can have this as one of your goals.

Skills and Training

You don't need a degree to become a content creator. However, you need some skills to polish up your content creation. These are:

  • Copywriting. There is no doubt that copywriting is the heart of content creation. Even when creating video content, you must caption your video well. You can learn the skill on popular platforms such as Udemy.
  • Digital marketing. Again, having skills in digital marketing can give you a heads-up when writing social media posts, sharing, and captioning them.
  • Content management. These skills will help you build a content strategy for your brand. It will help you create relevant and targeted content. 

Create a Facebook Page

Before creating content, choose between using your profile and creating a page. If you want to use your personal profile to create content, you must use the professional mode. You can set up a Facebook page if you wish to use your page to market your products and services. Here are the steps to follow when turning your profile into professional mode:

  1. Visit your Facebook profile.
  2. Tap the three dot button at the right side of the profile.
  3. Choose “Turn on Professional mode”.
  4. To complete the process, you can confirm by clicking Turn On.

Gather the Necessary Tools

The next step is to gather the necessary tools to create content. These may include a camera, microphone, and lighting gear. You may need other peripherals depending on the type of content you want to create. Remember that you don't have to start with high-tech equipment.

For instance, your phone camera may be sufficient for creating Facebook reels. If there is sufficient lighting in your home, you can use it for your lighting. You can also find affordable microphones on e-commerce sites such as Amazon. When you start with this affordable equipment, you can upgrade as you gain more confidence in your content creation journey.

Create a Content Plan

content plan can be considered to be like a business plan. It helps you prepare for the topics to post every month. You can use physical planners or calendars, apps, and digital  calendars,

Create Outstanding and Engaging Content

Now that you have everything ready, it is time to start creating content. If your first content isn't perfect, don't be discouraged. You will keep creating and improving over time. Here are tips on creating great, engaging content that interests your audience:

  • Focus on your niche. Instead of spreading your wings so wide, just focus on your niche. That way, you become the expert in your niche.
  • Repurpose failed content. If you created content that didn't perform as well as expected, you can plan to repurpose it, tweak it, or update it to resonate with your audience.
  • Avoid overdoing trends. No doubt, leveraging trends can provide your content with a much-needed boost. However, it may not be sustainable. The most sustainable thing is to create evergreen content that results in lasting traction and growth.
  • Leverage data. Find out what content interests your audience and create more of it.
  • Be consistent. Don’t assume that you will start seeing results immediately after creating content. You can use a strategy like recording content in batches and posting it over some time. No matter the niche in which you create content, you must be consistent. Not only will this help you become better in what you do, but it will also keep your brand in the minds of your audience.
  • Focus on quality instead of quantity. Instead of creating many videos, you can focus on a few quality videos your followers will love and share with their friends.

Monetize Your Content

Once you have grown your following, you can focus on monetizing your content. This will enable you to earn an income from your hobby. Facebook offers several ways to monetize your content. These are:

  • Selling products. You can develop a wide range of merchandise on your Facebook accounts, such as clothing, accessories, or branded content. Fans can then show their support by buying your products and services.
  • Ad placement. If you have reached the Facebook threshold and live in a country where Facebook monetization is allowed, you can add ads to your content and get paid by Facebook. When setting Facebook ads in your content, you are paid a portion of the revenue. You can check out the different types of Facebook ads you can try.
  • Collaboration with brands. If your content gets thousands of views, you can form a collaboration with brands to create content that promotes their brands.
  • Crowdfunding/Donations. Another monetization option you should consider is donations. To do that, you can set up an account on platforms such as Ko-fi or Patreon Ko-fi, so fans can donate to your works. Through crowdfunding campaigns, digital creators can fund their initiatives or campaigns.
  • Affiliate marketing. This involves promoting another company's products or services in return for a commission. You should enroll in a program such as Ezoic or Amazon Affiliate marketing. You can then promote products and services in your niche.
  • Online courses and workshops. If you have a skill that makes you an expert in a particular area, you can sell that skill as a course. You can also create online workshops where you can share your knowledge.

Common Types of Digital Creators

These are some common types of digital creators.

  • Content creators. These digital creators focus on creating different types of content, such as videos, articles, and photography. They use their skills and talents to showcase their storytelling abilities and creativity.  
  • Artists and designers. These digital creators on Facebook use their digital skills to showcase their talents and abilities. They can create illustrations, paintings, graphic designs, and digital work in a way that enables them to reach a wider audience.
  • Experts and educators. These digital creators focus on sharing their knowledge and expertise in a particular area. They post educational content providing tips and insights in a particular area.
  • Influencers/social media personalities. These content creators have a dedicated following that has helped them build a brand on Facebook. They leverage their large following to engage with audiences, shape opinions, and promote products and services.

How Much Do Digital Creators Make On Facebook?

Determining the exact amount digital creators on Facebook make can be hard. This is because it depends on the monetization method. With so many earning avenues, such as Facebook reels, Facebook Live, and fan subscriptions, your revenue will depend on your monetization method.

There is no fixed amount that Facebook pays for 1 million views as it depends on monetization methods and other factors. Here are some general guidelines on how much Facebook pays for different types of content:

In-stream Ads and Ad Breaks

Most creators make an income from ads placed within their videos. For ad breaks and instream ads, Facebook pays per 1000 views or revenue for 1000 impressions.

The average CPM rate for video ads on Facebook ranges from $1 to $7 per 1000 views. However, this figure can go higher or lower depending on different factors such as geographical location, quality of content, and seasonality. For instance, the CPM for a period such as Christmas or Black Friday is usually higher, resulting in higher earnings.

For instance, if you make $4 for 1000 views and get 1 million views, you could earn $4000 from ad revenue. However, as stated earlier, this figure may change depending on your actual CPM and other performance metrics. Overall, it provides a rough estimate of what you can expect from Facebook ads.

Branded Content

The branded content earnings often depend on your agreement with the advertiser and the Facebook advertising policy. This is also affected by factors such as your following size, engagement rate, and the type of collaboration.

The amount you earn from this type of monetization isn't affected by the number of views you get from your videos. However, if your videos attract millions of views, that can attract collaborators and increase your earning potential. Therefore, if you are a creator with only a  few thousand followers, you may earn a few hundred dollars from a sponsored post, while those with a large following can make thousands.

Fan Subscriptions

We noted earlier that fans subscription is one way to monetize Facebook content. In such an instance, the creator keeps 70% of their revenue while Facebook retains 30%. If you charge a subscription fee of $5 and have 1000 subscribers, you can make $3500 from your fan subscription. You can scale this number by having more subscribers or charging a higher subscription fee.

Eligibility for Facebook Monetization

You can join the Facebook monetization program if you meet the criteria set in their program. According to the Facebook monetization guidelines, digital creators are supposed to meet three key conditions:

  • Facebook community standards. Facebook has some basic guidelines on the kind of content that can be monetized. This rule is meant to ensure no unsafe or graphic content. Not following community standards is one of the reasons why Meta banned thousands of accounts.
  • Partner monetization policy. These are rules applied to your entire Facebook page. They dictate the kind of content you create, how you share it, and how you earn it.
  • Content monetization policy. These are rules concerning everything you post. For instance, you aren't allowed to post rude comments.

How to See If You Are Eligible for Content Monetization

Digital creators can check if they qualify for the monetization program by following these steps:

  1. Go to Facebook Creator Studio. You can then click on the monetization tab to see if you qualify.
  2. Choose the page you want to check if you are eligible.
  3. You will get the necessary details for that page's monetization.

Once you get qualified, you should keep following the Facebook monetization standards. Ensure that you always create high-quality content that aligns with Facebook monetization standards. If your page loses eligibility, you will be notified in Creator Studio under the monetization tab.

How to Maximize Your Facebook Earnings

There are several tips you can use to increase your earnings on Facebook. These include:

  • Create longer content. The best way to generate a higher income on Facebook is by posting long-form video revenue. This will help you get more views, translating into more revenues.
  • Keep engaging with your audience. By responding to comments on Facebook, you can build a connection with your audience. This can, in turn, turn them into paying subscribers or support your partnerships and brands.
  • Analyze the performance metrics. You can use Facebook analytics and insights to track the performance of your content. This will give you insights into the content's performance and what you should focus on.
  • Diversify your income sources. Avoid relying on ad revenue alone. Instead, try other earning methods described above. This will enable you to create multiple streams of income.

Final Thoughts

Becoming a content creator on Facebook can be a fantastic and rewarding experience. However, with the competition level on Facebook becoming stiff, you need to be more creative if your content will stand out from the crowds. With the tips above, you can become a successful digital creator on Facebook. We suggest you also read our guide on the best Facebook marketing strategies.