If you are looking to reach a young audience, Snapchat should be in your top platforms to consider. With over 900 million MAUs, mostly Gen Zs and some millennials, Snapchat offers an unmatched opportunity to reach these audiences. However, since Snapchat is different from traditional social media, you need a strong Snapchat marketing strategy. In this article, we guide you on clever ways of getting more friends on Snapchat to help grow your business.

Why Grow Your Snapchat Following

Snapchat can be a great platform for promoting your business, thanks to features like Snap Map, fun filters, and disappearing messages. These features can be a source of inspiration for creativity, providing a new way to grow your audience, especially when using Snapchat for micro content series. But what is even better is the platform's larger youthful demographic, which makes it perfect for reaching young users.

Another reason why you need a presence on Snapchat is its high engagement rate. The platform offers users various ways to attract prospects and engage them in an entertaining way. Growing your friends’ list with features like Snapchat lenses will give you more opportunities to promote your business and develop deeper relationships. Some of the other benefits of a bigger Snapchat following include:

• Creating an engaged, loyal following. Snapchat is a great platform for fostering trust and building better relationships with followers, making it easier to turn them into your fanbase.
• Connecting directly with consumers. Snapchat enables more intimate relationships with users through behind-the-scenes content, increasing engagement with features such as the Map and filters.
• Higher brand visibility. With a public profile on Snapchat, your brand can be easily featured in the discovery carousel, enabling you to reach a new and wider audience.

How to Get More Friends on Snapchat

Here are some top tips to gain more friends and followers on Snapchat:

Share Your Snapcode on Other Social Media Platforms/Emails

Before you reach out to strangers, a good idea is to contact your current connections. These are people you already have a relationship with and will have no problem following you right back. 

To do that, go to your Snapchat profile and tap the Add Friends button. After that, you can click on the menu of Contacts and choose Find Friends, enabling Snapchat to access your social profiles and contacts. You can then move back to Add Friends. Here you will see a long list curated of the people you can add with a single tap. Once you follow those steps, you can sit back, relax, and wait for family and friends to follow you.

To invite your family and friends on social media platforms like Facebook and Instagram, create a Snapchat code that invites them to follow you. To do that, open your Snapchat account, go to settings, and tap Create Snapcode. You can enter the URL of your website and click "Create.”

You can also add a graphic picture by clicking on the ghost icon. The platform will select an image from the link pointed to by the QR code. This makes it quite easy for users to follow you, as all they need to do is save the image, open Snapchat, and add the picture. You can find the Snapchat QR code by opening the mobile app, tapping your profile name, and then tapping your profile image. 

Doing that will provide you with a menu offering you three options. One of these is to share the Snapcode from your profile using text, email, or social media. Alternatively, you can save the Snapcode to the camera roll.

Top Tips to Share Your Snapcodes 

Your new followers can simply use the Snapchat camera to scan the QR code. Alternatively, they can use the Add by Snapcode option under Friends to add your business as a friend. When your Snapcode is ready, you can post it far and wide. 

Here are some top tips to increase the reach of your Snapcode:

• Use it as a profile picture. You can add the snapcode as your profile picture on Snapchat. People already on the platform understand that all they need to do is screenshot the Snapcode and allow the app to find your brand.
• Share Username option. Snapchat makes it easy to share the Snapcode using the Share username option, below the Add Friends option. For instance, you can share your Pinterest username within the app. You can also announce to your WhatsApp groups and friends, even if they aren't in your phonebook.
• Use a browser link. You can also memorize your Snapchat profile using an easily shareable browser link. The unique URL can be easily promoted on other social media platforms and websites using your browser link, which ends with your username.
• Share your Snapchat content. In addition to sharing the profile URL and Snapcode, you can provide your target audience with a preview of your Snapchat content to entice your followers on Facebook, X, or Instagram to follow you.
• Add a Snapchat profile to your site. Make sure you explain to visitors on your site how they can find you. When you link your profile to other social profiles, you can add the following details as a hyperlink to the profile URL, the username in plain text, or a snapcode image, in an unobtrusive place, such as the footer of your website. 
• Email signature and print materials. While this may look like an outdated practice, it will make it easy for people to find you on the platform. You can list the snapcode and username of your company's ads, brochures, business cards, and other areas.
• Add Snapchat friends. Just like on other social media platforms, where people will follow you back when you follow them, adding Snapchat friends will enable them to follow you back. Therefore, go ahead and click on the Add button. You can use the quick ad option and even scan other people's snapcodes.

In Conclusion

No matter the social media platform you are on, you know the importance of having more followers, and this is no different on Snapchat. The more friends and followers you have on Snapchat, the higher the reach and visibility of your brand and the effectiveness of your Snapchat marketing program. Therefore, go ahead and use the rules above to grow your Snapchat friend and follower list. We recommend you read our guide on the importance of Snapchat streaks and how to maintain them.