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How do instagram influencers make money

Published on 23.10.2022 by Jacob Turner

Instagram has become one of the most popular social media in 2022. Besides sharing photos, you can earn money on Instagram with different things. It can be influencing, advertising products, making sponsorships, etc. Tons of people are interested in how to make money as an Instagram influencer.


You can make money as an Instagram influencer in several ways. The first way is simply to sell your products or services through your account. This could be anything from physical goods to digital products or services you offer. If you have a large enough following, there is a good chance that you will be able to generate a decent amount of sales this way.

Another option is to partner with brands and companies looking to reach a larger audience through influencers like yourself. Typically, these partnerships involve promoting the brand or company's products or services in your posts and stories in exchange for a commission on any generated sales. This can be a great way to earn some extra income while also helping to grow the reach of the brands or companies you partner with.

Finally, another option for making money as an Instagram influencer is to charge for access to your account. This could be done monthly or yearly, giving people willing to pay set free access to all of your posts and stories. This is an excellent option if you have a large enough following that people are willing to pay for this type of content.

As you can see, there are several ways influencers make money on Instagram. It depends on what you want to do and how much time and effort you will put in. If you are serious about making money through Instagram, you must do the work and be consistent with your posting. However, if you want to make a little extra money on the side, then any of these methods could be a good option.


How much do influencers make on Instagram?

People are always interested in how much money Instagram influencers make. Instagram influencers are estimated to make anywhere from $300 to $10,000 per post. That's a wide range, but it depends on the influencer's reach, engagement, and niche. So, how much do influencers make on Instagram? It all depends on the details, but it's safe to say that some of them are raking in serious cash.


Top-paid Instagram influencers

Cristiano Ronaldo - Cristiano Ronaldo is the top-paid influencer. He makes an estimated $800k - 1M per post. Cristiano's feed mainly contains family pictures. Also, he was the first influencer to reach 200M followers. Check the image below - you see that Cristiano is doing paid partnerships with the brands and he takes up to seven figures for just one promotional campaign on IG.



Kylie Jenner - Kylie Jenner is the second most paid influencer, making $700k - 1M per post. Kylie has held the top spot for the most liked Instagram posts. Her feed is mostly about her work and her loved ones.

Lionel Messi - Messi is the third most-paid influencer. He gets paid $650k - 1M per post. His posts are primarily about him playing soccer and his personal life.

Selena Gomez - Selena Gomez is the fourth biggest paid influencer. She gets $640k - 1M per post. Her posts are mostly about events and political subjects, like women's rights. 

Dwayne Johnson - Dwayne Johnson is the fifth most paid influencer, making $630k - 1M per post. His posts are mostly about his family, gym workouts and filming bits.

Kim Kardashian - As the 6th most paid influencer Kim Kardashian earns $620k - 1M per post. Her feed mainly contains old family photos and posts about her modelling; lately, she has been posting about her business "Skims". 

Ariana Grande - She is the 2nd most paid Instagram musician, earning $619k - 1M per post. Her posts are primarily about the high pop life, her performance and meeting other celebrities. 

Beyonce - Beyonce is ranked as the 8th most-paid influencer. She gets $610k - 850k per post. Her feed contains her professional work and some personal photos. Beyonce's pregnancy announcement was once the most-liked Instagram post.

Khloe Kardashian - Khloe Kardashian is the 3rd most-paid Kar-Jenner on this list. She gets an estimated $490k - 810k per post. Her posts are primarily about her family, her personal life and her "Good American" business.

Kendall Jenner - At last, we have another Kylie Jenner, the 10th most followed influencer on Instagram, who gets an estimated $480k - 790k per post. Her posts are straightforward, containing pictures of her modelling career and private life.


How much do Instagram influencers make with 1 million followers? 

Here write about particular influences that have 1 million followers or even 500 000 followers and how much they have the potential to make. Also, note how much they can make if they are in different niches - for instance, someone in the sports niche and another in the Pet niche- and compare sectors and how much potential they have! We have a separate guideline on how to buy Instagram followers that stick and tranform into the real fans!


How much do Instagram influencers make with 1 million followers?

An influencer with 1000 followers earns $25 on average. So an influencer with 500k followers might be getting $12,5k, and an influencer with 1M followers will get, on average, $25k. The amount of income also depends on the niche influencer is in. Niche is significant on Instagram because there are many different types of content. For example, travel influencers will generally make more money than food influencers because their posts tend to perform better (travel is a more visually appealing subject).

When finding success on Instagram, it is essential to remember that quality trumps quantity. In other words, it is better to have a small but engaged and active following than to have a large following that is not very engaged or active. This is where niche marketing comes in. You are more likely to attract an engaged and active following by targeting a specific niche. And, when it comes to Instagram success, this is what counts. It's also worth noting that some brands now pay influencers to post a photo with their product (regardless of whether the photo gets any engagement). This is becoming more common as brands realize that Instagram influencers have a lot of sway over their audiences.


How much do Instagram influencers make a year?

As an influencer, you can partner with brands and promote their products or services on your Instagram account. When you partner with a brand, they typically give you a commission for each sale you generate. Regarding social media success, partnering with the right brands can make a big difference. Instagram is no exception. Working with popular brands can help increase your reach, engagement, and overall success on the platform. 50% of companies are keeping their budget at a maximum of $10k, while 23% of companies go up to $50k. Other companies can offer the highest - $500k per year.

However, a few things to keep in mind when partnering with brands. First and foremost, you must ensure that the brands you partner with are a good fit for your audience and your content. If you're constantly promoting products, your audience doesn't care about them and will not stick around for long.

Second, you need to be strategic about the way you promote branded content. Don't just spam your followers with promotional posts; mix things up and promote different types of content from other brands. This will keep your feed interesting and help you avoid looking like a walking advertisement.

Finally, make sure you're transparent about the fact that you're working with brands. Disclosing your relationships with brands in your posts (including sponsored posts) is crucial to maintaining trust with your audience. Partnering with brands can be a great way to increase your success on Instagram. Remember to be strategic about it, and always put your audience first.