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Pinterest Rich Pins to Enhance Your Pin Performance

Published on 13.01.2025 by Tracey Chizoba Fletcher

Over the years, Pinterest has become the go-to spot for anyone who’s looking to find new ideas. It’s any artist/creative business owner’s haven. The app is famous for discovering trends and promoting business in a visually appealing and searchable format. But a platform like Pinterest requires more than just pretty pictures. When business owners aim to maximize impact on this app, a couple of pins won’t do the trick. 

You’ll have to look toward Rich Pins. It sounds pretty normal but Rich Pins are nothing like your ordinary pins. This tool provides additional context and info about posts while also bringing more engagement from people. Learning how to use these pins is a great way to boost your strategy, no matter what kind of business owner you are. Let’s see how Rich Pins work and the ways you can use them.

What are Pinterest Rich Pins?

At its core, a Rich Pin can be seen as a normal pin, but it provides a lot more when compared to ordinary pins. A Rich Pin automatically syncs information from your websites to your Pinterest content. Unlike your standard pins, Rich Pins can come with updated prices and other real-time updates which gives potential customers all the info they need. With Rich Pins, you don’t have to go back to things you posted ages ago to update the information because it’s all done automatically!

There are four kinds of Rich Pins:

  • Product Pins: Used for displaying items you’re selling. It includes details like price and availability. Viewers that click on the pin can also see where they can buy it from. It is best for online businesses looking to convert window shoppers into buyers.
  • Article Pins: Brings engagement to written articles. These highlight important info such as author names, article titles, and a brief description about the content. It’s best for bringing users to blogs or long form content.
  • App Pins: Display short clips/pictures from apps and allows viewers to download apps directly from Pinterest. This feature is only available on iOS presently and is best for tech developers.
  • Recipe Pins: Shows cooking information and displays ingredients, cooking times, and serving sizes on the pin. It is best for culinary brands and food bloggers that want to share recipes with Pinterest users.

Enriching pins does exactly what the name suggests. It enriches a user’s experience on Pinterest. In turn, that brings higher engagement and more conversions for brands.

How Do Rich Pins Work?

A simple way of looking at rich pins is to imagine an auto updating pin. Imagine uploading a pin about a product that’s always updated with the newest prices and availability. Sold out? Pinterest will let its viewers know! That’s pretty much what Rich Pins are. The process behind it works by:

Metadata Integration

Rich Pins mainly work through the metadata that’s written in your site’s HTML code. Through this metadata, Pinterest gets all the information it needs to enhance your pins. It’ll add the product descriptions/recipes/price details by itself. This process is the base behind how rich pins work.

Automatic Updates

The best feature of Rich Pins is that they’ll always auto update the info. If your product or recipe changes even in the slightest, Pinterest automatically makes those changes without you having to do it yourself. This feature makes sure that all your pins have accurate info.

Website Validation

Rich Pins won’t work unless your website is validated by Pinterest. This involves setting up the metadata that’s used by the rich pins later on. Ensure that this is done properly so that all the info is accurate.

Better User Experience

Rich Pins were created to make it simpler for Pinterest users to see all the details they need for a product they come across. These pins provide essential info upfront which makes it easier to access your products. In turn, customers don’t need to put in extra effort as these viewers are more likely to go ahead and buy the products.

Why Use Rich Pins?

Pinterest is already the place to go when looking for inspiration. Everyone comes here when they want a little bit of creative inspiration, so you already know how important the app is. But Rich Pins offer more than just visibility. Let’s see:

Increased Engagement

Simply put, Rich Pins are informative. They have all the important details needed, which helps viewers make quicker decisions. For instance, seeing the price of a fancy shirt upfront is more likely to get a user to click on your product and buy it. It’s all about getting that info without taking extra steps. People love convenience and that’s what Rich Pins provide.

Improved Visibility

Better value means better response from Pinterest and its users. Out of all the pins on Pinterest, Rich Pins are the highest ranked ones. That gives you a visibility advantage over other Pinterest users. Pinterest relies on people’s searches so standing out on the platform will definitely impact your growth.

Auto Updates

Rich Pins pull info directly from your website so you only have to worry about making changes on the website. Any update you make on the website will be changed on the Pinterest app.

Enhanced Branding

Rich Pins allow you to include data like brand taglines and your logos. This brings more exposure simply through people looking at your pins, which is especially valuable for businesses aiming to build trust with their audiences.

How to Set Up Your Rich Pins

Rich Pins are useful. We’ve already established that. But how do you create your own? It’s a straightforward process, and it just takes two steps. Don’t let that fool you, it still needs work! Let’s take a look.

Step 1 – Prepare Your Website

Before enabling Rich Pins, the info on your website needs to be finalized. This means adding all the necessary meta tags to your website. Through these tags Pinterest will get all the info it needs to enrich your pins. The type of tags will change depending on what kind of rich pins you’re going for. Recipes will require ingredient-related meta tags etc.

Step 2 – Testing Your Pins

By now, the Rich Pins are up and working. Or are they? That’s what you’ve got to test. Test out the Rich Pins by ensuring that it has every detail that it’s supposed to. This step is crucial if you want to ensure that everything looks professional and the user experience isn’t ruined.

Maximizing Your Rich Pins

Getting the most out of your Rich Pins means you have to optimize your websites accordingly. This involves ensuring that your meta data is accurate and up-to-date. Then comes your product descriptions! Considering these are pulled directly from your website, it’s a good idea to go for creative and eye-catching descriptions. When people are checking your pin out, they’ll also give your descriptions a look. Don’t bore them out!

Getting your Rich Pins to attract the right audiences means keeping up with newer trends. The trendier your pins can be, the more people it’ll attract. A good example of this is sharing recipes like prepping your turkeys. Those get all the attention during Thanksgiving holidays!

It’s crucial to keep track of the data you get. Pinterest Analytics will tell you all there’s to know about your pins—how many views it gets, how many people click to go to your website, etc.? It has all that info just for you to use. Go through it so you can plan your pins accordingly.

Some Problems to Avoid

Rich Pins can do a lot for your engagement, but not if you’re committing these mistakes:

Inconsistent Metadata

Sometimes your auto updating information may not be working correctly. If so, your customers will probably feel misled, and you don’t want that. Always go over your Rich Pins to ensure that the data is not inaccurate.

Poor Pin Quality

Pinterest is the spot for ideas. No one’s going to appreciate low-quality content. Ensure that you’re always using HD pictures to reflect your brand’s professionalism.

Not Setting Up For Mobile Users

Pinterest is largely used by people on their phones. That means a large portion of your audience is being left out if you’re not setting up your data accordingly. Always ensure that your pins and website are mobile friendly.

The Bottom Line

Pinterest Rich Pins provide users with additional information upfront which makes them a game changer for business pinning strategies. These pins make your content more convenient for Pinterest users which is bound to get you more engagement and better visibility. 

If you’ve read this far, you know all the mistakes you’ve got to avoid and how you can set up your own effective Rich Pins. So, start enabling your Rich Pins today and let your customers have a more convenient experience!