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Tips To Increase Reach And Engagement On Facebook Posts

Published on 14.06.2023 by Sofia N

Do you ever feel like your posts are lost in the digital ether? Are you trying to get a better reach and engagement on your social media platforms? If so, then this article is for you. Social media can be a great way to connect with your audience, share your message, and grow your brand. But it's not enough just to post, you have to know how to get noticed. So if you're looking for tips on getting more reach and engagement on your Facebook posts, read on! We'll cover what tactics work best, how to craft effective posts that people will notice, and even some tools and resources that can help boost engagement. Get ready, it's time to get noticed!

Tips to Increase Reach and Engagement on Facebook 

We’ve highlighted some tips to help you get more reach and engagement on Facebook. Let’s check them out! 

Crafting an Engaging Post

Are you ready to get your post the attention it deserves? Crafting an engaging post is key to increasing reach and engagement on Facebook. Here’s how you can make it happen:

  • Keep it concise - Your post should have a clear and concise message so readers know what to expect. Try to keep it to one sentence or less if possible.
  • Use visuals - People are drawn to captivating visuals, so include images or videos no matter what kind of post it is. High-quality visuals will help you stand out from the competition.
  • Trigger curiosity - Use questions, curiosities, or suspenseful language to grab the reader’s attention and get them interested in reading further.
  • Incorporate video - Social platforms are increasingly favoring video content, so try making short, fun, and informative videos that are sure to capture readers’ attention.

Establishing a Consistent Posting Schedule

The key to getting your posts noticed on Facebook is consistency. You can't just post sporadically and expect your followers to be interested in what you have to say. Establishing and adhering to a regular posting schedule will help keep followers engaged and interested in your content. Think about it like this: imagine you’re at a cafe with a friend. You finish your coffee and decide you want something else, maybe a snack or another drink, but when you open the menu, it’s completely blank! This is like posting inconsistently—your viewers won’t know what to expect from you next.

On the other hand, if there was an established menu with items listed along with regular updates for seasonal favorites and special offers—that's like establishing a consistent posting schedule. This way, people are more likely to know what to expect from you at any given time, and more likely to come back for more of your content!

Exploring Different Types of Posts

It's no mystery that when it comes to Facebook, the type of post you make matters. That's why it can be helpful to make a mix of posts — from short text updates and images to videos and stories — because different types of posts perform differently. Let's break it down.

Text Status Updates

Text-only updates are quick, easy and great for engaging with your audience— just keep it short, snappy and conversational! Add a picture or graphic to highlight your post and encourage shares.

Images & Graphics

Adding an image or graphic to your post will draw attention and make people stop scrolling. When you include an image, Facebook is likely to display the picture before users have a chance to read your post, so remember to include a clear description or message that tells people why they should click—otherwise, Facebook users may move on without ever reading what you wrote!

Videos & Live Video

Videos are increasingly popular on Facebook (and other social media sites) for good reason—they're fun and engaging! When you use video in your updates, you're more likely to capture the attention of fans. People don't just watch live video either—research shows that viewers are also more likely to comment and share when the content is live-streamed on Facebook.

Varying your content is key when you're looking for ways to increase engagement on Facebook, so explore all types of posts—and don’t forget about user-generated content once in a while too!

Selecting the Right Visuals

Your posts will reach more people and get more engagement if you use visuals. Selecting the right visuals is key, and can make a huge difference in how many people your post reaches.

Quality Photo and Video Content

Using high-quality photo and video content is one of the best ways to draw attention to your post. Photos that appear sharp and clear, with vibrant colors, are particularly eye-catching. When it comes to videos, shorter videos are typically preferred as they’re easier to consume.

Text Overlays

Text overlays can be used to provide context for visuals or highlight an important point in your post. They can also be used as a watermark to help you promote your brand or even link back to your website or store. So remember to:

  • Use high-quality photo or video content
  • Include text overlays when appropriate
  • Utilize vibrant colors and crisp images

Leveraging Relevant Hashtags and Keywords

If you want to get your posts noticed on Facebook, you'll need to leverage relevant hashtags and keywords.


Facebook hashtags offer a great way for your post to join multiple conversations and attract people who may not be within your existing network or follower base. However, be careful not to over-hashtag a post—generally, 1-2 per post are plenty. Keep in mind that hashtags should also be appropriate for the content of your post, as well as represent your brand identity in some fashion.


It's also important to include several relevant keywords throughout the body of your post (as opposed to just at the end like with hashtags), while still remaining true to the message you are trying to convey. For example, if you're trying to promote an upcoming event and have the location listed in the post, that could be a good place to start. Doing this will help ensure that your post appears more often when someone searches for terms related to what you are talking about.

Making the Most of Facebook Ads and Promotions

One of the best ways to get your posts noticed is to make use of Facebook Ads and Promotions. With millions of users and a wide range of settings, you can find the right audience who are interested in what you have to offer. Ads offer a great way to target potential customers with targeted messaging, helping drive engagement and encourage people to take action on your posts. You can also set up budgets, so you know how much you’re willing to spend on each ad campaign. You can also use promotions to your advantage. These are great for getting more visibility and engagement, as they pop up in people’s feeds more often than regular posts. It’s an easy way to get your content seen, as Facebook algorithms prioritize promotions over regular posts.

Here are some tips for making the most out of Facebook Ads and Promotions:

  • Set clear goals for each ad or promotion
  • Spend time testing different options to see what works
  • Utilize targeting options that match with your desired audience
  • Test visuals that stand apart from the rest
  • Use in-depth analytics to measure performance

Monitor Social Media Trends and Competitors

One thing you can do to make sure your Facebook posts get noticed is to monitor social media trends and your competitors. This means understanding which topics and hashtags are popular and tuning into what kind of content your competitors are producing. Pay close attention to their post frequency, type of content, engagement rate, and the audiences they are targeting – it’s a great way to stay informed. This monitoring exercise can help you create more successful content by:

  • Keeping up with current trends so that you can tailor content that resonates with your followers
  • Learning from successful posts and testing out different formats (e.g. images versus videos) on posts
  • Finding new ideas for content or different topics that you have not yet explored
  • Determining which audience is most engaged with certain types of content so that you can target those groups more effectively
  • Analyzing the most effective CTAs and other engagement strategies used by competitors in order to replicate them

Analyze and Track Performance

You know the saying, "what gets measured, gets managed"? Well, the same goes for posts on Facebook! Without tracking and analyzing post performance, you won't know what's working or what's not. This is where analyzing insights comes in. You can track a lot of performance metrics, but here are some of the key ones to pay attention to:

  • Reach: How many people saw your post?
  • Engagement: How many people commented, liked, reacted and shared your post?
  • Impressions: How many times your post was displayed regardless if the user interacted with it or not?
  • Click-through rate (CTR): How many people clicked on it?

It's also worth taking a look at how much time each post took to create compared to how much engagement it generated so you can make sure you're putting your efforts into what works. Track your posts over time so you can see trends that emerge. Maybe some types of content generate more engagement than others. Or perhaps one day of the week has higher engagement than another. Once you get used to tracking post performance and understanding your insights, you'll be able to make better choices about how to use Facebook and get better results!


If you're still unsure about how to increase reach and engagement on Facebook, don't worry. Here are some of the most commonly asked questions on the topic, and their answers!

How often should I post?

The frequency of your posts depends on your brand’s goals. Generally, it's recommended to post at least 3–4 times a week to build an engaged audience. However, if your goal is reach, then you may want to post 7–10 times a week.

What types of content get the most engagement?

The type of content that gets the most engagement tends to vary from industry to industry. However, some types of posts do generally do better than others: videos, interactive content such as polls or quizzes, behind-the-scenes images or videos from events or products launches, and customer stories often drive good engagement.

What's the best time to post?

The best time for you to post depends on who your target audience is and when they're online. To find out exactly when your followers are most active, take a look at Facebook Insights or create an A/B test with different posting times over several weeks and compare the results.


In conclusion, getting your posts noticed on Facebook can be a bit of a challenge, but if you follow the tips outlined in this blog post, you should be able to get the attention you’re looking for. Pay attention to your posts’ timing, use the proper language, use relevant hashtags, and be audience-focused in order to maximize your reach and engagement on Facebook. With a little bit of effort, you can take your Facebook presence to the next level and engage with your followers in meaningful ways.