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A Detailed Guide on Getting 1 Million Views on YouTube And Possible Income

Published on 11.04.2024 by Tracey Chizoba Fletcher

Since its launch in 2005, YouTube has remained the most popular video-sharing platform. With users binge-watching content on the platform, many YouTubers have tried making a career out of YouTube. With over 1.7 billion unique visitors every month, YouTube has played a vital role in building stars and contributing to the financial success of many.

When starting a YouTube channel, one of the most common questions is: How much income can you make from 1 million views? Before answering that question, we will provide you with a guide to becoming a successful YouTuber.

Studies on Becoming a YouTuber

According to a study done by MediaKix, 75% of children aged between 6 and 17 have the dream of becoming YouTubers. According to another study done by the Sun Newspaper, three-quarters of millennials and GenZ have the dream of becoming YouTubers. This is a testament that becoming a YouTuber is a popular career choice for the young and the old.

Critical Skills for Becoming a Successful YouTuber

Many assume you can become an overnight sensation by becoming a YouTuber. After all, it's all about creating and posting videos on YouTube. However, with over 3.7 million videos posted on YouTube every day, the competition can get stiff. You cannot sit back and expect your channel to gain millions of views with little effort. Here are some essential skills you need to become a successful YouTuber.

Unique Idea

YouTube is all about the idea that adds value to your viewers. Again, you should remember that there are millions or even billions of videos; therefore, you need something creative and unique. If you are just uploading what other channels have, there is a chance that your channel won't get traction.

While going with YouTube 2024 trends can work, it will only get your video lost among the thousands of videos in the same niche. When you create unique content that adds value to viewers, they will likely click on your videos and be interested in them.

Content Research

If you are knowledgeable about the topic you share, this will be felt in your videos. Therefore, you need good research skills if you will be seen as a professional in your niche. The more versed you are with content, the more viewers will engage with your channel. This will, in turn, help with the speedy growth of your channel.

Video Editing Skills

If you want to cut the cost of hiring a video editor, you must have video editing skills. A well-edited video can leave a good impression on the viewer. You can save a lot on video editing if you have some basic video editing skills. Fortunately, most of the video editing software is easy to use.

Basic Understanding of the YouTube Platform

Before you become a successful YouTuber, you also need to have a good understanding of the platform. You need to understand how the YouTube algorithm works and how to use it to rank videos. This will give you an idea of the type of videos prominent YouTubers make and how to create such videos.

Ensure that you clearly understand the type of content viewers want so that you can create something that meets their needs. Go through the YouTube guidelines to understand the content that can be monetized on the platform.

Steps to Starting a YouTube Channel

Once you understand the skills needed to start a YouTube channel, the next step is to take action. Here are the steps you need to follow when starting a YouTube channel.

Choose a Niche

The niche is usually a broad category of exactly what you want to create videos on. For instance, if you want to start a YouTube channel to make money online, you can try to narrow it down to a small category such as transcription or writing. Here are a few tips on choosing a niche:

Consider Passion and Interest 

Remember that you will spend countless hours filming, editing, and promoting your video every week or day. Therefore, you should select a niche that you are passionate about. This will ensure you don't get bored after creating a few videos and can continue making content for many years.

You should choose a topic that motivates you to wake up and create videos while remaining optimistic about it. Ensure you are on YouTube for the right reasons, such as passion, community building, and financial freedom.

Narrow Down on a Sub-niche

Selecting a niche can put your videos in a broad category where the competition can get stiff. For instance, if you choose the comedy niche, you will be competing against all the big names in the comedy world. It can be hard to compete if you are a beginner without an established name.

Therefore, we advise that you select a sub-niche under the big category. For instance, you can create a sub-niche where you specialize in funny moments at the workplace. Similarly, you can focus on reviewing earbuds instead of reviewing tech audio.

When choosing a sub-niche, there are two key factors to consider. These are:

  • If your niche has an interesting sub-niche.
  • The competition level of that sub-niche.

Audience Interest in Your Niche

The only reason you are starting a YouTube channel is to get views. If you are creating content and still waiting to see it, your efforts are in vain. When considering a niche, you should realize that some topics get more views than others.

Therefore, instead of just creating a video, you need to investigate to determine the kind of topic your audience is interested in watching. If unsure, don't be afraid to experiment with different types of videos to determine what works best.

Do a Competition Analysis

Deciding on the category to focus on should be more than choosing your hobby or interest in your niche. You should do more than find a niche that attracts thousands of views. You also need to analyze the competition. 

Sometimes, a niche may look too promising but have cutthroat competition. After all, everyone wants to join a niche with lots of viewers. Instead of trying to fight the competition, choose a niche where the competition is low to increase the chances of people viewing your videos.

While competing in a niche without much competition is also possible, focusing on a lower competition level is better. If you are a small creator, don't compete with a creator with millions of subscribers. The more unique your idea is, the better your chances of success. The best YouTube niche is one that viewers want to view but nobody is paying attention to.

Ensure There is Endless Content

You don't want to choose a niche where you create ten videos and run out of ideas. Instead, you want to select one that offers endless video creation opportunities. This is especially important when focusing on a sub-niche that narrows to one product type, such as earbuds. A good idea would be to list the first 50 topics before settling on a particular niche.

Determine Your Audience

You need to have an audience in mind for whom you will be creating videos. When considering the audience, you can seek to answer the following questions:

  • Who am I targeting with my content?
  • How old are they?
  • What are their hobbies or interests?
  • What are their careers?
  • Why do they watch my videos?
  • What will they be learning from my videos?
  • When are they most active on YouTube?

When you get answers to these questions, you can have a buyer persona for your target audience. This is what will, in turn, help you create great content for your target audience. Here are places to help you know your target audience:

Audience Tab

Going to the YouTube Audience tab lets you know about your viewers, subscribers, and nonsubscribers. This will also show you many details concerning your audience, such as viewer demographics and the type of videos they are watching. Here are the steps to follow to get to the audience tab:

  • On YouTube Studio, click on  Analytics under the navigation bar.
  • Click on the Audience tab. This will take you to the channel analytics.
  • You will see a lot of metrics about the audience, such as the number of subscribers, unique views, video completion rate, and the number of new views.

Build a Buyer Persona

buyer persona refers to a fictional character that gives a true representation of your most engaging fans. With a buyer persona, you get a snapshot of who your viewers are and why they take specific actions on your channel. Ideally, you should give your YouTube buyer persona a name and write their profile. 

Their profile should be around 200 words and summarize the persona from where they live, their age, and their interest. This information will guide you when creating your videos. Again, the Audience tab will help you create a good buyer's persona by showing your viewers' details, such as their age, location, and gender.

Content Your Viewers Watch

When your viewers aren't on your channel, what content do they watch? Why is this important? Because viewers also interact with other creators. To understand them truly, you must also know the type of content they interact with when they aren't on your channel. This data can again be seen on the Audience tab under:

  • Content your audience also watches
  • Channels your audience watches

This will give you an overview of the type of content your audience watches on YouTube and who your viewers are.

Videos Resulting in Subscriptions

You need to realize that not all your viewers will end up subscribing. It will take some time, and you should prove yourself before they subscribe to your channel. One of the ways to do that is by determining the videos bringing a lot of views and focusing on them. To see these videos:

  1. Go to YouTube Studio and click on Analytics.
  2. Go to See More.
  3. Under the first filter box, click on Subscriber Gained
  4. You can see the videos that bring the most subscribers. You can then learn from them to increase your YouTube subscribers.

Determine Your Goal

You should have a goal of what you want to achieve with your YouTube channel. Is it to market your brand, promote your products, or even become famous? Whatever goal you have in mind, ensure that it's very clear and something you can pursue.

Have Content Ideas

After determining your audience, niche, and goals, it's time to brainstorm content ideas. This can be one of the hardest parts of starting a YouTube channel. Here are tips on getting content ideas for your YouTube channel:

YouTube Search

The most successful YouTube channels often handle a pain point or solve a problem. Therefore, you should focus on this when opening a YouTube channel. Consider how your videos will benefit from your channel.

One of the best places to find the problems people are facing and searching for solutions is YouTube Search. After getting a content idea, quickly search for what people are searching for.

Go through the search results to see if the area is saturated with answers or if there is room to create quick content. You can also play with the auto-suggest feature by typing different keyword versions to see YouTube's results.

Comments Section

The comments section lets you know the type of videos viewers want to see. Often, viewers can suggest topics they want covered or ask questions that must be answered. Remember also to check the feedback your competitors get in their comments section.

Communities and Groups

Don't just sit back and think of content to create. By joining communities in your niche, you can better understand the topic. You can get new content ideas for your videos. Facebook groups can also give you an idea of the kind of content people are searching for.

Surveys and Polls

You can also get content ideas by conducting surveys and polls. You can do a poll on your Facebook page and ask people to leave a comment or in webinars. If you conduct a webinar, you can even do a live poll.

Create a Content Strategy

Coming up with content ideas will not be enough. You need a solid content strategy to determine how often you publish your content. A good idea would be to create a content plan for the whole month. This will help you stay organized. It will also help you to have a plan on how to build your channel.

 You can also use different tools to create a content strategy. These include:

  • Google Sheets
  • Microsoft Excel
  • Trello 
  • Asana
  • Google Calendar

When it comes to creating a content calendar, there are a wide range of tools you can use, such as:

  • HootSuite
  • Loomly
  • SproutSocial
  • AgoraPulse
  • Sendible

Optimize for Search Engines

YouTube is itself a search engine. That means there are lots of people who go to YouTube to search and learn something. You want to ensure that your videos are well-optimized for search engines. That means when people search for videos on your niche, YouTube and even Google will record your videos.

YouTube SEO begins with keyword research. That means searching for words that people in your niche use to search for videos. There are tools you can use to help you with keyword research, such as VideoIQ and TubeBuddy. These tools will show you different metrics, such as a keyword's search volume and competition level. You will want to target keywords with a high search volume and low competition.

Once you find the right keywords, you should use them in the right places, such as:

  • Video title
  • Description
  • Tag

By doing that, you will have great YouTube SEO results.

Start Promoting Your Channel

After your video is running, it's time to start promoting. You don't have to be shy about it. Here are some tips on promoting your YouTube channel:

  • Cross promote on social media. Ensure you promote the videos on social media sites where your audience is. To draw the audience to YouTube, share a short video teaser with an eye-catching thumbnail. Share the link to the YouTube video on Instagram, Facebook, TikTok, and Twitter. This will give you a diverse audience to help you reach 1 million views.
  • Watch time and end screens. When determining the engagement rate of a YouTube channel, the watch time is a great metric to consider. Luckily, YouTube also provides features like end screens and cards that will help you promote your videos and grow your audience. This helps you to maintain viewers' interest and retain them in your videos.
  • Collaborate with other YouTubers. Another tactic big YouTubers use to reach 1 million views easily is collaborating with other YouTubers. This will help expose your videos to a new audience, helping your channel grow.
  • Use timestamps for easy navigation. Timestamps can help add markers for certain sections of your videos. They also help improve viewers' experience as they can jump from one section to the other.
  • Use eye-catching thumbnails. The thumbnail gives the user the first impression and determines whether they will click on your video. This important element previews the video and helps readers understand what they will see.

Tips for Success With a YouTube Channel

As noted earlier, growing a YouTube channel isn't easy. Fortunately, we have tips to help take your channel to the next level. These are:

Be Consistent

Don't expect results in the first two months of starting a channel. It takes a lot of time and effort to grow a channel. Before getting traction from YouTube, you need at least 20 videos. If you are in a competitive niche, you may need more before YouTube can suggest your videos to viewers. Therefore, you must be consistent and keep posting videos even if the viewers aren't coming as fast as you expected.

Constant Research

You may have a lot of knowledge in your niche. However, in this technological age, things can change fast. Therefore, you must keep yourself updated with the latest YouTube trends and news in your niche. You also want to ensure you are updated on the latest YouTube trends. This will help you stay ahead of your competition.

Create Badass Videos

You can try a lot of things. But if you make poor-quality videos, marketing them will be hard. This is why you should create good-quality videos that people will find irresistible. Ensure you have the right quality equipment to help you create great videos. If you create gaming content, ensure you have the right gaming equipment for YouTube streaming.

How Much Will You Earn for a Million YouTube Views?

Now that you have taken the right steps to get 1 million views, how much will you earn? There is no definite answer, as this depends on various factors such as the niche, region, and the number of people who see your ads. However, according to data from YouTube creators, the earnings can range from $1,700 to $30,000 for every video with 1 million views.

If your viewers are in the United States and don't use ad blockers, you can earn far more than someone else in Africa. This is understandable, considering that YouTube's advertising revenue in Africa is considerably lower than in the United States.

Final Thoughts

Getting 1 million views on YouTube isn't an easy task. However, it's possible with dedication, handwork, and planning. By following our guide, you can easily reach 1 million views and make a decent income on YouTube.