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The Secret Tips for Instagram Stories

Published on 12.05.2021

Have you ever wondered what the best marketing strategies are for Instagram? There are a lot of tips and tricks that people think will work, but don't. In this blog post, we're going to show you some of the most tried-and-true tips that have been shown to help increase followers number and engagement on your Instagram page.

 

Have a solid background on stories

Do you know that a solid background image on Stories changes everything? Have you thought about increasing CR (conversion rate) through stories? Well, you've missed the biggest nugget. First of all, IG stories work perfectly when it comes to the CTA button. Click to action buttons are powerful for marketing your product or service. People want to check "IG Stories' ' because it's only visible for 24 hours and it gives an 'urgent' feeling of checking. You can capture anything and add it to the "story" as a background image. Then colorize that background image and you'll get a perfect system. (check the image below - you see how background image color makes it perfect)

 

Also, don't forget to use different colors on the text of the story. Instagram is a visual platform and people look after the colors. Each color can make a big impact on the conversion rate. For instance, the blue color might give your followers a good taste and they might click more than on the green color. It's up to your niche and followers base. That's why you should start testing different colors of the text in the stories. (check the image below - you see how colors make a big impact on the text visualization)

 

Why should you use Instagram stories every day?

- Instagram stories are not like regular posts, they disappear after 24 hours.

- The comments on the stories won't show up in your feed or any other lists. It will only be seen among those who follow you and comment on it. So, if for some reason somebody commented something bad about the product what do you do? nothing - people that don't have access to see this comment. Those negative comments won't affect your brand name at all.

- Stories work great with hashtags so use them as much as possible (some of the best practices is to create new story every day related to one specific hashtag) - here's how: open the app --> tap "Stories" --> type #hashtag into the search bar and add it to your stories every single day. Start tracking which #hashtag worked better at the end of the week period.