Getting noticed on LinkedIn isn’t easy anymore because there’s a never ending pool of content. You’ll see everyone fighting for visibility and the algorithm isn’t necessarily to hack. You could post something great, and it may still get buried. It happens all the time!

But there’s one tool on LinkedIn that has a lot more potential than people think, and that’s LinkedIn Events. Most people don’t use it at all. And if they do, they’re mostly used incorrectly. 

LinkedIn events are treated like afterthoughts or just another place to drop your links. But if you combine it with a little bit of strategy, it can completely shift how far your content reaches.

LinkedIn events isn’t just above throwing big webinars or building full events. It’s about using what LinkedIn already gives you to create something that’s worth showing up for.

As you continue on, we’ll break this down to help you see why LinkedIn Events matter and the benefits it can bring to your reach.

Let’s start!

Why LinkedIn Events Are Underrated

Most people don’t take LinkedIn Events seriously. That can be a step in the wrong direction if they’re looking to grow.

They either ignore them completely or treat it like a small task. That’s why you’ll see many people have generic titles with little enthusiasm created around their events. When nothing happens, you’ll also see people start using it less. But remember that it’s a feature that LinkedIn provides so it’s bound to do well if you use it properly.

The LinkedIn algorithm is designed to give more focus to LinkedIn tools. That’s why LinkedIn Events are backed by the algorithm and can be known to get larger reach. 

When someone chooses to “attend” your LinkedIn Event, this is something that’s shown to everyone they’re connected to, which automatically increases the amount of people who will see your posts.

LinkedIn Events also allow you to invite people directly. You can message professionals directly without needing any spam or bot-like features to get their attention.

The reason why LinkedIn Events work so well is because professionals don’t use it a lot. There’s less noise when it comes to using this tool, and that means less saturation.

Having a successful LinkedIn Event doesn’t mean getting up to 500 attendees. It can also be a small session with the right audience, especially if it’s built around a topic that people care about.

Choosing the Right Kind of Event

Here’s where you’ll see many people fail. LinkedIn Events isn’t the place to hold events just for the sake of hosting. There needs to be a real purpose and intent to reach out to the right audiences.

If you’re planning to use LinkedIn Events to expand your reach, ensuring your event is worth showing up for is step number one. That means starting off with some value, not a format. You need to think about what you can offer people that might get them to join and take part. What kind of topic would attract attention?

There’s no need for it to be something fancy. It just needs to be useful and interesting. Usually, the smaller your event is, the better the chances of getting some recognition.

You’re not meant to be appealing to everyone. Doing something like that is impossible! You’re trying to make someone feel like this is the one event they’ll get the most out of, so start thinking about your niche and your strengths. Aim for something that you’re already good at and get noticed for it. That’s the kind of event you want to create because it aligns with what your profile stands for.

Setting Up LinkedIn Events The Right Way

Once you’ve got your topic and the basics all down, you need to start setting it up. It’s easy to just create an event, fill in the basics, and move on. But the way you set it up has a direct impact on who sees it and whether they’ll want to join or not.

Picking a Right Title

The title of your event matters more than it may seem. You’re not just looking to name the event, you’re writing a mini ad for it—something that people may come across and stop scrolling for, something that will make them go over what you said again and again.

Don’t go for something generic. It’s easy to see it get lost in the content that’s already being shared on LinkedIn. After all, at one point, it all sounds the same!

Catch Their Eye

Catching people’s attention is more dependent on the cover image that you choose. Skip the templated blue box with your company logo. Your LinkedIn Event’s cover image is going to show up on people’s feeds so it needs to look like useful content.

We’re not saying you have to go all fancy and complex. Something simple yet scroll-stopping is the key.

Your Description Matters

The description is where you give context to your LinkedIn Event. This is the spot to talk about what your event’s going to be about. It’s not the place to add filler content or unnecessary jargon. It’s the place to add your pitch, something that’s going to get people’s interest.

Tagging the Right People

Your LinkedIn Event is important considering how it will show up for many people. That’s why everything needs to be done properly.

If there are guests or co-hosts, tag them in the event. Not only is this going to automatically boost your content to their audiences, but it will also boost your events to different professionals in your niche.

Promoting Your LinkedIn Events

By now, your event is all set up. It looks clean and it’s set up properly. Plus you’ve got a strong topic. Now, you just have to get your content in front of the right people. Because if you don’t, people may not show up!

At the same time, you don’t want to be spamming your content on their feeds. So, how do you get people to find out about your event without being flagged as spam?

Warm It Up Before It’s Introduced

Don’t lead your LinkedIn Event with the invite. Instead, post something related to the topic a few days before. Start a conversation around the topic and get people interested.

When you can get people to already take part in what you’re trying to promote, it’s easier to get them to attend your LinkedIn Events. An approach like this helps make your event feel natural and less like an ad.

Reach Out Privately

LinkedIn Events can be promoted privately. But that doesn’t mean you should create generic messages and send them to everyone you’re connected with. Instead, add some personality!

This means putting in more work. But that’s worth it if you're trying to boost your reach.

Make The Event Page Feel Alive

Once your event is live, it comes with a “discussion” tab, which will allow you to post before the event, and it is something you should not forget about.

Anyone who RSVP’s to the event is automatically notified of anything that you post in this tab so go ahead and drop a preview. Start a conversation and ask some questions. This can help keep your audience engaged and help them remember that you have an event they need to be a part of.

Plus if your event is active before it starts, this will be picked up by the algorithm, and you’ll find your content being pushed to more professionals.

Use Collaborations

While this entirely depends on whether or not you have co-hosts or guest speakers, it’s very useful to get others to share your content.

You can create the posts and your co-hosts or guest speakers can share it with their audiences. This can help boost your event’s attendance.

Mix Up Your Event Content

Keeping your event alive before the main day is one thing. But how do you do that? People often use the same content multiple times, and that can feel spammy and robotic.

Instead, try something new! Bring different angles to your event and try to keep things interesting. By keeping things fresh, you can make it easier for people to notice your event.

Things to Do During Your LinkedIn Events

Once your event starts, the real work comes in. Now, you’ve got to focus on getting people to stay connected and engaged the whole time. You don’t want your event to be boring because if that happens, you’ll see people zoning out and eventually just leaving.

Making your event feel alive isn’t some difficult task. It consists of things you would do if this event were hosted in person. Start off by acknowledging who’s in the room. That doesn’t mean calling out every single person who’s joined. But it could include calling a few people who are related to the topic that your event is all about.

Sometimes hosting your LinkedIn Event may feel like you’re taking a class. That’s why you’ve got to make it lively and interactive. When you’re done talking about something, start a conversation with whoever has joined your LinkedIn Event and get people’s opinions. The more interactive your session, the better your event.

Keeping The Momentum After Your Event Ends

The event might end after an hour, but the impact it creates doesn’t have to! Your LinkedIn Event is probably the most active right after the event is over. 

This is the time where you can add clips or go over some of the many things you talked about in your event, so don’t just log off and move on. Keep the event alive.

Post a Recap

At times, people may not have time to join your events. But that doesn’t mean they didn’t want to. 

That’s why posting a recap can be very helpful for your reach. 

This doesn’t have to be a fancy video. It can be a photo or a small post about what happened during the event. This helps people who attended feel included, and it helps people who missed it get curious.

Share Your Event Clips

Your event’s recording is crucial because you’ve just given yourself a lot of content to use either on LinkedIn or different platforms. You can use your event’s recording to cut clips and share them, but remember to tag relevant people and give the clip some context. These little snippers can bring in a lot of interactions and they can be used elsewhere!

Follow Up With Those Who Attended

Don’t forget that you want to ensure that people feel connected so reach out to people who came or just start a conversation on your profile. Get people to comment about their thoughts and share some ideas. 

By following up, you can ensure that they join any future LinkedIn Events that you host.

Final Thoughts

LinkedIn Events won’t magically increase your reach but when you use them properly, they can definitely help! You don’t need a huge following to pull off a successful event and you don’t need a polished studio setup. You just need an important and interesting topic with a clean setup.

LinkedIn already does most of the work when it comes to giving you free reach through direct invites and getting your event to show up in people’s feeds. That’s difficult to come across on an app that’s filled with professionals who are aiming to get some visibility.

Putting in the effort for your LinkedIn events should be a no-brainer. You’ve already got the tools once you log in. All you have to do is put in the effort!