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Shopify and Ecommerce with Facebook Marketing

Published on 10.12.2019 by Natia

E-commerce – the biggest and fast-growing industry in WWW. Online commerce is something that every business should look after and hunt. In the 21st century, every offline business operator is trying to go for the online world.

Almost 70% of the world population has access to the internet. And you can target every one of them. Unlike offline business, with an online store, you can focus more than half world – that’s magical information for business operators.

When new business operators enter into the hidden world of online commerce, they look after a simple platform. What’s the most beginner-friendly platform for online commerce? Shopify.

In the last three years, Shopify became a big hit. Almost every e-commerce giant is using Shopify because of its simple and yet compelling system and code. No matter if you are not tech-savvy, with Shopify, it’s easy to build a store for business.

No more hustle – Shopify includes many services

As we have mentioned above, you don’t need to be a tech-savvy guy to work on the Shopify platform. Shopify founders had only one goal – create an online commerce platform for everyone, for any level. As of now, they have reached the goal because Shopify is a big hit for everyone, pro marketers, and beginners.

When it comes to the created an online store, you need lots of things, including hosting. What is hosting, you may ask – web host is very much required in WWW. Let’s make everything clear – you need name and space in the online world. The name could be done through “Domain name.” You need web space to make domain name visible. That’s why you need to buy a web host, but in Shopify, it’s already included in every Package.

Templates and Plugins

Shopify offers a few templates and plugins for free. It’s a perfect start for every beginner. If you don’t like basic templates or plugins, you can always go for better ones.

The platform has a self-hosted shop where you can buy templates and plugins. Also, if you can create a template, then you can sell on Shopify anytime. Packages of Shopify

Everyone who starts with Shopify can use a free trial. You can use Shopify for 14 days and don’t pay for anything. As representatives say, after testing all features of Shopify for 14 days, everyone would love to buy a premium package.

When it comes to premium packages, there are three options. Let’s break down and understand what’s the points of three different packages.

Basic Shopify

Price stands firm at $29; Package offers various services, and it’s a perfect start for beginners. You can create an online shop and an unlimited list of products. Also, don’t forget about the staff accounts. If you are only in a team or there is another person – then the basic plan is perfect. You can create only two staff accounts through basic Package.

The only disadvantage of basic Package is promotional stuff. You can’t create gift cards and discount cards, etc. If you have a client to manage Shopify, then with a basic plan, you won’t be able to create professional reports. With the basic plan, you will have to pay 2.9% for each transaction + 30 cents.

Main Shopify Package – most popular

Price is doable when it comes to features of the most popular Package. Here you can get everything you don’t’ has in basic Package. Gift cards, professional reports, better rates for each transaction, etc.

Shopify will take only 2.6% of transactions and an additional 30 cents. You can also build official reports and send them to the client. In a word – it’s a popular plan because of access to all features.

Advanced Package – what’s so special about it?

First of all, the price of advanced Package stands for $299; It’s very pricey, and you may think what’s so special about this Package, right? Well, this plan is not for everyone. If you have a team of a minimum of ten members, then you should go for this Package. IT means that you are running an already established business and can create up to 15 staff accounts.

Shopify will take only 2.4% and 30 cents for each transaction. Don’t forget that Shopify will give you decided to support 24 hours a day, seven days per week – literally without any break.

Shopify and Facebook get along perfectly

Facebook advertising is a dream for everyone. With more than 2 billion monthly active users, Facebook is the biggest social network around the globe. Keep in mind that up to 1.5 billion users use the system daily, and that’s the essential information for every business owner.

Shopify and Facebook can get along ideally. Installing the business manager’s pixel on Shopify is very easy. After integrating the network to the Shopify store, you have access to everything. Both platforms are ready to make your business campaigns look more relaxed and comfortable for any level marketer.

What’s so special with Shopify? Is it better than other e-commerce platforms?

Let’s get straight to facts – Shopify is a pricey option when it comes to online commerce. There are many options for free. The biggest competitor of Shopify is indeed Woocommerce. It’s a plugin for Wordpress, and you can install it for free.

Wordpress is a Content Management System (CMS), and you can build websites on it. Woocommerce is a simple plugin made for Wordpress users. With the help of Woocommerce, you can build stores.

Woocommerce is a primary competitor of Shopify. With the features, both platforms are excellent. Shopify and Woocommerce have different pricing options. Shopify is pricey but is on top of the competition because of many features.