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Published on 22.02.2023 by Maiko Maisadze
Instagram has always been committed to its mission of uplifting the creators on the platform to new heights. This has been a continuum year after year, with evident improvements in the tools and services they offer. In order to support influencers and creators, Instagram improved the creator marketplace functionality and introduced multiple innovative features. Some of these are subscriptions, a creator's portfolio, support badges, achievements, and reel bonuses. 2023 is yet another year of the social media platform working on multiple new updates in order to make the UX more sophisticated and satisfying.
We will take a closer look at the user statistics, demographics, ad statistics, overall engagements, Story and Reel stats, marketing and business activities that have taken place for the last couple on month. Instagram continues to add value to the experience of being on the platform for its users with every single update that is being rolled out. Instead of changing platform updates on Meta, raw data shows exactly where Instagram stands right now. It also gives insight into the direction the changes will likely taken in the upcoming years.
There are more than 2 billion active users on the application, with around 1.4 million users using it on a daily basis. According to the latest Meta earnings call, more than 2 billion people now use the platform monthly. This is quite impressive in relation to the constant competition Instagram faces from other social media platforms (especially of the similar niche, which is visual. Think Tik-Tok, YouTube, Pinterest). Let us break down the demographics that make up the wide range of users on Instagram.
Alongside male and female, there are multiple other gender options that are available for Meta reporting. However, the stats mostly focus on the former two. The platform has a slightly higher number of male users compared to females. Instagram's audience is 52.2% male and 47.8% female. This is different from previous years, when the audience was a little bit more dominated by females. About 9.5% of Instagram users may be bots. This is 95 million of the user population. This on the average will cost marketers $1.3 billion. Of the 4.48 billion internet users worldwide, approximately 30.94% regularly use Instagram. 21% of Instagram users log in weekly, while 16% log in less often than that.
India ranks for the highest location of most Instagram users in the world with 249 million population. This number is followed by the 147 million users who log in from the United States. Brazil comes in third place with 117 million, followed by Indonesia and Turkey. This information will help you define your target audience on the platform. A valuable insight for SMM strategists planning for implementing new ways of localization or going global.
Instagram is used by 25.31% of the world’s population. Instagram has experienced growing usage in the platform over the years with an annual increase of 5.79% from 2021. On the average usage time spent on the application, Instagram ranks fifth amongst all social platforms. YouTube ranks the highest under this ranking. Instagram Users spend an average of 11.7 hours on the application every month. If you do the divisions, that is almost half a day users spend on the platform consuming content. In 2022, Instagram ranked higher than TikTok in terms of stage time spent. However, e-marketers project that by 2024, they will be tied.
The Instagram story fervor is still going strong, with 70% of Instagram users watching them on a daily basis, so now is a good time to start using Instagram stories in your marketing plan, if you haven’t already done so. 4% of Instagram users post stories daily. The daily active users on Stories reach 500 million. The potential audience that can view ads on Instagram stories is 996 million. To better explain this, you have the potential of reaching 1.32 billion users on your main feed. However, this does not necessarily mean that the main feed is better for placing ads. You just need to know where your audience spends most of their time. To get a better idea of which of these gets more attention from your audience, you can simply check your Instagram analytics. It will provide you with useful data to select the best place to leverage on.
Brands on average post 17 stories per month. This should encourage you to cut yourself some slack. Statistics show that even the most active brands do not post stories every other day. However, when it comes to branding your Story correctly, it takes a lot of time and resources, so such numbers make sense for businesses. Nevertheless, Story is an amazing feature that has become a necessity in a SMM strategy.
The potential audience that views Instagram reels reaches up to 758.5 million users. As mentioned earlier, feed ads have the potential to reach up to 1.32 billion people and Stories can reach up to 996 million users. It is expected for these numbers to change in the coming years as reels are becoming more and more mainstream. These statistics show that reels have an average reach engagement rate of 1.95%. In total, 71.9% of the content on Instagram remains photo posts.
On average, people reshare videos 1 billion times a day through direct messages. Reels have been established as the best way to put your brand in front of people who do not already follow your account. This is important to note because it's another way through which you can expand your reach. If you haven’t started using reels to your advantage, now is the time to do so.
People scroll around watching reels the majority of the time they spend on the platform. Reels take up to 30% of the total time of using Instagram for most. Based on statistics, this number is going up faster than expected. If you do not already have a strategy in place for Instagram reels, make 2023 your year to break into this fast-growing in-built tool. One way you can use the statistics to your advantage is to keep important content in your highlights. By doing so, every time a new user visits your Instagram profile, they can check out relevant Reels (and Stories). Combining the two is also a great option.
Instagram is ranked as the No. 1 social media platform for people when it comes to connecting with brands. No wondering if Instagram is worth a shot for your business. The answer is a definite yes! Instagram has created ways for business owners to expand their businesses online in a more effective way than any other social media platform. You can create shippable feeds, tag products on reels, stories, and posts, create your own store, and so much more. As a business owner, you can even optimize your bio to make it professional yet remain personal. You can include a link to your business page and direct more people to it.
More than 25 million businesses use Instagram to advertise their products and services. 90% of accounts follow at least one business profile on Instagram. Monthly, over 150 million people use Instagram to relate directly with businesses. 36% of businesses use Stories to promote their products. 81% of Instagram users use the application to research new products and services. 98% of fashion brands make use of Instagram. 93% of marketers have used Instagram to gain more customers. 74% of marketers want to reach new customers, 69% want to improve brand awareness, and 46% want to host sales. A survey shows that 62% of users say they are more interested in a brand when they see it in their Stories.
Engagement rates on Instagram are at a high level thanks to the power of reels. Instagram has moved from being a photo-only sharing app to a video-sharing platform. This made Instagram emphasize the use of both long-form and short-form video content. Statistics show the importance of using "real faces" in creating video content for promotion, has generated higher engagements. Since the introduction of video content on the platforms, Instagram has seen an 80% increase in the time users spend on the platform.
Still on the emphasis on using real face, statistics show that they perform almost 40% better than content creators that never show their "face" (not literally, showing their life, brand, products, ect). The average engagement rate for photo posts is 0.81%, video post is 0.61% while carousel posts are 1.08%. Short-form video content (Reels) has 22% more interaction on the platform than long-form video content. A total of 2 billion people interact with it every month. The highest Instagram reels engagement rates belong to the accounts with less than 5,000 followers, reaching up to 3.79% on average. Business accounts with less than 10,000 followers have a 1.11% engagement rate on average. Business accounts with followers ranging from 10,000 to 100,000 have an engagement rate of 0.93%.
A total of 1.2 billion likes are received on Instagram every day. Users like 4.2 billion posts on Instagram on a daily basis. Longer captions get better engagement than shorter ones. Tagging a location in your posts also gets 79% more engagement than those without tags.
Instagram provides you with a wide range of advertising features that help promote your business in a non-intrusive way. Your ads can be targeted at different demographics. Before you start using ads, consider pitching your best-performing posts. Instagram ads have the potential to reach 849.3 million users on the platform. Marketers spend 69% of their budget on influencer marketing on Instagram. The revenue from Instagram Story ads is predicted to increase to a whooping $20.03 billion in 2023.
Here's a quick sum up of the updated Instagram statistics for the year 2023 so far. Use them to plan your posts, schedule your activity, improve your business, and get the desired outcome from the platform. Instagram does not seem to be declining any time soon, but it's interesting to see what direction the platform is going to take after being acquired by Meta and continuously offering effective changes to its interface and operation.
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We are a social media marketing company, and we have a wide variety of services across different platforms that our clients can pick and choose from. Once selected, we can create a plan to suit their needs. There are several types of services, such as channel or profile follows, channel subscribers or followers, video views, song plays, etc.
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Unlike many services that inflate their ability to get you likes and followers, we only use real people to give our clients likes, follows, etc. With our social media marketing method, our clients’ accounts are grown organically and can also get you subscribers and likes from people who are not associated with us.
We will show you the estimated delivery time when choosing the service. However, this is only a rough and estimated value — in most cases, the services are delivered much faster. In some cases, it may take longer. We always aim for a natural and secure delivery!
Although we have many services across most social media companies, our services within the Instagram platform are our best-selling options.
Because we only use real people, your account(s) will not be penalized. We never, ever use bots, as using bots would lower the quality of our services. We understand that social media marketing is full of bots and fakery. Still, we are dedicated to authentic views, and profile follows that benefit your accounts.
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We are the leading marketplace for social media promotion. You can buy followers, likes, views, and a lot more for nearly all social media networks. We offer affordable prices without making any compromises in terms of the service quality.
With over a million satisfied customers, including big-name artists, companies, and well-known influencers, SocialWick is the go-to platform for all your social media needs. Our services are 100% discreet and secure, with gradual and natural delivery to ensure your social media accounts are never at risk.
With more than 10 million orders, SocialWick is one of the world’s biggest social media stores. You can find everything on our website to improve your presence on major social media platforms like Instagram, YouTube, Facebook, etc. We offer different types of services for several social media platforms. Your wish is our command, and whatever your goal might be, SocialWick will help you achieve it. Whether you need more likes on your Instagram photos or want to make your LinkedIn profile more popular by getting additional followers, SocialWick is there to turn your goal into reality.
Thanks to our effective services and our customer-oriented work, SocialWick has become a top player. You will not find a better service anywhere else, especially not at such affordable prices. SocialWick is operating since 2017.
Your satisfaction is our motivation! We’re not here just for the money; we do our work to help people find their road to social media success. And that’s why our team will do all to make sure everything goes according to plan. If there’s something wrong with your social media campaign, or worry that there might be some problems with your account, or want to learn more about how our services work, feel free to ping us. Our service staff is there for you seven days a week, ready to answer any of your questions. You can get in touch with us using the contact form on our website.
Unless you’re Kylie Jenner, you do need some help with social media. The more followers you get on platforms like Instagram and Twitter, the more influential you get. Having the power to influence people’s opinions is not only impressive but can also be very profitable. The bad news is that everyone wants to be famous and influential these days, but only a few can succeed. The good news is that you can be the chosen one who will get social media fame and everything that comes with it. But, for that, you need a little help from your friends from SocialWick.
With our help, you will increase the number of followers on social media, which will have a domino effect and bring you even more new followers. Once people see that you got big followership, they will decide to give you a follow. "If a profile has so many followers, it means that it’s interesting" – you can be sure this is going to be their reasoning. Furthermore, more followers mean a better ranking on search engines. And that means more potential customers/clients for your business. Finally, a large number of followers also do great for your credibility. Our social media services will help you to create a better overall picture of your brand.
Let’s be honest; a business with 30,000 followers is much more credible than one with 74 followers. And that’s exactly what potential customers will pay attention to. A weak social media profile can be a real deal-breaker. At the same time, a fantastic social media profile can do wonders for your company. And SocialWick can make your social media profile amazing!