One of the best content formats for driving engagement on social media is video.  Additionally, many social media platforms are now prioritizing video content, making it the preferred format for driving visibility.

However, creating an outstanding video requires significant time, energy, and effort. This is why a good step would be to repurpose social media content. In this article, we guide you on repurposing video content.

Why Repurpose Social Media Videos

According to one report, it can take anywhere from 3 seconds to 3 weeks to create a good video. Additionally, the shelf life of video content is shorter than that of other content formats such as blogs, whitepapers, and case studies. Here are some of the reasons to consider repurposing your content:

• Save time and resources. As noted earlier, producing video content takes a lot of time and resources. This is why you need to leverage your high-quality videos. When you do that, you can create content once but publish it several times.
• Extending the lifespan of the video. Instead of letting those long videos and webinars get buried, you can turn them into short clips or blog posts, thereby extending their lifespan. This is important to note when choosing between viral and evergreen content.
• Higher reach for your audience. The audience demographic on Instagram differs from that on YouTube. That means you can repurpose your YouTube videos into TikTok shorts, making your content visible to different audiences.
• Higher visibility and better SEO. Search engines often prefer diverse video formats. If you are using the video transcript to create a blog post or you are creating several keyword-rich videos from one YouTube video, you can improve your ranking on the SERPs.
• Better brand messaging and engagement. When there is repetition, you can make your brand messaging stick. On the other hand, repurposing your content can reinforce your message in different formats, such as in-depth videos and infographics, thereby increasing the likelihood of better brand recall.
• Higher ROI. When you use a single video asset across different channels, you can stretch your marketing budget and achieve a higher ROI than creating a new video from scratch.

Ways to Repurpose Video Content

When repurposing video, consider several tips. These are:

Cross-Post Across Different Platforms

There was a time when video content could only be hosted on YouTube. Today, you can cross-share your video content on many platforms, such as Vimeo, Facebook, Wistia, and DailyMotion. Platforms can help you build audiences, resulting in maximum exposure. Cross-posting an evergreen video across platforms can improve your SEO and expose your brand to a larger audience. This is especially true when you understand the top cross-platform promotion strategies.

Turn Video Into Text

Although videos are among the most popular content formats, not everyone is comfortable watching them. Some prefer reading written content to watching videos online. That means one way to repurpose video content is to turn it into written content. An example of a brand that does that well is HubSpot Academy, which turns its video content into formats such as Medium Posts, PDF guides, transcripts, and more.

Turning videos into texts can help people better understand the message and increase search traffic. Additionally, blog posts are shared more than videos, resulting in a higher reach. This can be time-consuming and may need extra skills and resources.

Adding Text in the Video

Repurposing your videos into texts lets your audience read a summary of the video message and decide whether it's worth watching. It also works great on platforms like X that don't autoplay videos. It can also hook your target audience by adding an interesting, catchy headline.

If not properly used, texts can appear unhelpful, forced, and even clickbait. If you add clickbait to increase clicks, this can have negative consequences. Therefore, when repurposing videos with text, use a truthful yet compelling title that stirs viewers' curiosity.

Turn Videos Into Podcasts

Just like videos, podcasts are also becoming more popular among brands, mostly because they also enable owners to consume them anytime, anywhere, even while on the go. Video podcasts can help large and small businesses advertise their products and services cost-effectively.

Therefore, go ahead and turn the video podcasts into iTunes. Tools such as Amazon S3 make it easy to create and host video podcasts. If no visual input is required, you can convert the video to audio and publish it as a separate iTunes podcast. You can have different options, such as:

• Make an iTunes video post.
• Make an iTunes audio podcast.

Create Slides From Videos

Another great way to repurpose your videos is by turning them into slides. This can be a good strategy for changing those demos, tutorials, and corporate videos. You can then share the videos on your favorite platforms, such as Slideshare or even Instagram carousel posts.

To make it easier to turn your videos into slides, you can use tools like AuthorStream, which lets you upload a presentation, add audio and video narration, and share the results with your favorite people.

Tweak Videos to Match Different Platforms

When repurposing videos, ensure they are customized for each platform's needs. This is important as the video that may work well on Facebook may not be the best choice for X. Also, the video title and length will matter for the different platforms. A good length to consider for YouTube videos is 14.5 minutes. On the other hand, the optimal length for YouTube videos is 1.3 minutes. Twitter videos should be limited to 30 seconds.

When you customize your videos for different platforms, they are likely to receive more views and higher engagement. To save time, you can create shorter versions when filming videos to meet the needs of different platforms.

In Conclusion

Repurposing video content can keep it relevant to its intended audience. When you distribute your current video content in different formats, you can save time and resources while increasing your videos' exposure. Therefore, go ahead and use the above tips to repurpose your video content.