With the social media space becoming increasingly competitive, brands need to be more innovative to stay ahead. One way to gain and maintain a loyal following is through community building and understanding the X algorithm.

Fortunately, through X space, it is easy to build a loyal following that can become brand advocates. In this article, we will look at ways of using X space to build a loyal following. 

What is X Space?

X, formerly known as Twitter, has a feature called Spaces that allows users to host live audio chats and join conversations. This offers a good opportunity for engaging with your audience. To find the spaces, click your profile icon and tap the Spaces tab.

Spaces are public, meaning you can invite others to join the chat and listen to what they say. This makes it a good tool for engaging with your audience through live audio chats. Some of the features of the X space include:

• Ability of the users to listen, join, and talk in the Space for both Android and iOS users.
• Spaces are usually public, which means any person can join to listen, including non-followers.
• For now, Space is only available on the web.
• Anyone with over 600 followers can schedule and host an X space on the platform.
• Spaces are usually open to businesses and people, enabling them to have personal connections with audiences.
• Each space can host a maximum of 13 people (together with the host and two co-hosts).

Benefits of Using X Spaces for Brands

If you want to grow your audience, you need to speak directly to them, listen to their views, and understand them. Through X Spaces, brands can gain insights into their audiences' interests and get instant feedback on their content. Unlike using the X feed, where you are limited in the number of characters you can use, X Spaces has no limit on characters.

The live audio feature also provides brands with a better opportunity to receive real-time audience responses in the space. Since these Spaces are usually Public, they are a good opportunity for brands to connect with their audiences. This is an opportunity for brands to increase conversations with communities. With a post list of the scheduled space, you will see a growth in your audience. Therefore, X space is an excellent option for building communities in your niche.

Another valuable thing about the X Spaces is that it offers brands an opportunity to show their human side. A CEO can speak behind a mic, or some employees can also speak their minds. This means X Space is an opportunity for humanizing your brand. If you are a creator, X space can be a good choice for growing your fanbase and making personal connections with your audience. This can be a challenge at times on the main feed.

How to Set up X Spaces for Community Building

Now that you understand why X Spaces matter, let us look at the steps of using them for community building:

• Compose a post. To start hosting an X Space, go to the home timeline and long-press the post composer. You will see the Spaces icon; click it. You can also tap the Spaces tab located at the timeline's bottom. This will allow you to schedule and begin recording the live audio conversation.
• Invite audiences. You can now invite listeners to the Space by sending them the link, posting it, sharing it in other locations, or even via direct message.
• Name the Space. X lets you give your Space a name and add topics before you start.
• Speakers and cohost management. After the Space begins, the host will be allowed to invite listeners who will also be speakers or co-hosts. Listeners can request speaking permission by clicking the request icon beneath the microphone.
• Start the space. When the host joins, their microphone is usually off, and they are usually the only speaker on the Space. When ready, they can tap on “Start Your Space.”
• Give access to the Mic. You can toggle on the “Allow mic access” to allow speakers to use a microphone.
• Start chatting. After setting everything up, you can now start chatting in the Space.

By following the steps outlined above, you can create and manage engaging X spaces. The host also has additional features such as:

• Moderating chats. You can control who speaks, remove them, mute them, or even block the speakers from the space.
• Pinning posts. Through this feature, you can spotlight a discussion on a topic.
• Add captions. Since some listeners may not use the audio feature, captioning your live event can help them follow along more easily.
• Schedule space for later. You can use the “Schedule for later” feature to set a date and time for when the Space will go live. Alternatively, you can leverage the best AI tools to schedule tweets.
• Record Space. This option can be switched on or off depending on whether a space needs to be recorded.

Tips for Maximizing Engagement on X Spaces

While X spaces offer an opportunity for brands to connect with their audiences, this only works when your audience is aware of your presence. This can prove challenging because someone scrolling through their posts will not be mindful of the space. The good news is that there are smart steps you can take to attract listeners, increase engagement, and build more meaningful interactions with audiences. These are:

Host Live Events on X Space

You can use X space for live sessions that align with current events and trending topics. You can quickly launch an X space, invite industry thought leaders, or host a panel discussion. For instance, if you are a financial magazine, you can ask industry experts to discuss the budget once it is released. This can help you present evidence in your magazine and share insights with other users, increasing your reputation. Address questions and comments to keep the conversation going.

Use Scheduled Spaces to Increase Accessibility

By scheduling the Space in advance, you can get a wider reach because your followers will be aware of it and can plan accordingly. You can easily do that using the X app and attract your target audience in advance. Therefore, post the Space on your timeline and other social media platforms.

You can even make it more interesting by adding teasers. Make sure you add the relevant hashtags to draw attention. You can pin a post of the upcoming space on your profile and invite public speakers to join in.

Guests and Influencer Collaboration

You can invite key industry players to join the space. Many influencers out there would not mind making their voices heard. As a brand, you can benefit from their presence to reach a bigger audience. This can also add credibility to the discussion. 

However, you should plan your questions and topics with the guest. Doing that will ensure a smoother flow of the conversation and keep listeners engaged for longer. You can ask your guest to also share with their audience about the Space.

In Conclusion

Building a community for your brand can have various benefits, such as higher customer retention and loyalty. It can also increase brand awareness and provide you with essential insights to improve product development and innovation. If you're wondering how to use X spaces to build a brand community, our detailed guide will help you do that. You can read our guide on engaging niche communities without intruding.