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How Many Highlights Can I Have On Instagram

Published on 24.05.2023 by Sofia N

Do you ever feel like your Instagram feed needs a little something extra? You could post more frequent updates, switch up your filters, or… add highlights! That’s right, animated images and stories that you can “highlight” for all to see. When it comes to highlights, the possibilities are near-endless - from how-to guides and inspiring quotes to product launches and behind-the-scenes looks. But with great power comes great responsibility (or something like that). How many highlights should you have on Instagram? Too few and no one will know what’s going on. Too many and it looks cluttered. Explore the specifics of how many highlights you should have displayed on your profile, as well as when and why you should be adding them in the first place.

Viewing Instagram Highlights on Your Profile

Having highlights on your Instagram profile helps keep your content organized and easily accessible. Whenever you want to share your content with visitors to your profile, all you need to do is create a highlight and add any post to it that you’d like others to see. That way, they don’t have to scroll through your entire timeline of posts to find something interesting.

The good news is that there’s no limit on how many highlights you can have—so feel free to create as many as you need! Each highlight can contain up to 100 posts, so if you have a lot of great content related to one topic or activity, you can keep it all in one place and make it easier for visitors to access it. For example, if you love taking travel photos, you could create a highlight specifically for these photos and organize them into categories such as “European Cities” or “Adventure Trips”. This way, when someone visits your profile, they can quickly navigate your highlights and be able to find what they are looking for in no time!

How Many Highlights Can I Have on Instagram

You might be wondering how many Instagram highlights you can have. The answer is that there is no limit to the number of highlights you can have on Instagram. However, it's important to use your highlights strategically to make sure they are visible and not overwhelming your page.

For example, if you're a food blogger and you have 50 different recipes on Instagram, it probably wouldn't make sense to create 50 different highlight categories. Instead, narrow it down to something like "lunch ideas" or "vegetarian recipes" so that your followers can easily find what they are looking for. When it comes to creating your Instagram highlights, here are some tips to keep in mind:

  • Use clear names for each highlight category so that people know what kind of content they'll find there.
  • Be strategic about the order in which you place your highlights - try putting more important categories higher up so that people see them first.
  • Keep the number of highlights reasonable - a few dozen is more than enough for most people.
  • Don’t be afraid to reorganize or delete outdated content occasionally - this will help keep things fresh and help you get creative with new highlight categories.

How to Create and Edit Instagram Highlights

Creating and editing Instagram Highlights is a great way to keep your content organized and easily accessible. They can help boost engagement and make it easier for viewers to find the information they’re looking for. Though it may seem a little intimidating, creating Highlights is actually really simple. Here’s how:

  • Select the posts you want to add to your Highlight. You can add photos, videos, stories, and IGTV content.
  • Create a new Highlight or choose an existing one, then select “add to highlight”.
  • Give your Highlight a name and make sure you include relevant keywords in order to show up in searches.
  • Select an icon image from the thumbnail images you’ve chosen or upload one of your own images that best represents the content inside the Highlight
  • Click done and voila – you have your new Highlight!

Editing Highlights is just as easy as creating them; just head over to “edit highlight” and make any necessary changes such as deleting posts, replacing or rearranging them, or even changing the title or the icon image of the Highlight itself!

What to Do When You Reach the Limit

When you reach the limit of highlights on Instagram, what do you do? If you're anything like us, you want to get creative! Here are a few tips to help you make the most of your highlights:

Delete Old Highlights

The easiest way to make more room for new highlights is to delete the ones that no longer make sense or don't fit your brand anymore. This can give you some much-needed space and allow you to create more relevant content.

Combine Highlights Under One Category

If there are several related things that don't quite fit under one highlight, consider grouping them together! You can create a “Miscellaneous” highlight or something similar that encompasses all of your related posts. This way, your followers can still find the content without cluttering up your profile with too many highlights.

Prioritize Your Content

When creating new highlights, try to prioritize content that will benefit your followers the most. What questions do people often ask about your brand/business? What topics do they show the most interest in? If a post can answer one of these questions or provide knowledge in an area that people might be interested in, it's worth including.

These are just three ideas—there are plenty of other ways that you can make use of those limited number of highlights on Instagram! With a little bit of creativity and planning, you'll be able to showcase all the best content on your profile and keep yourself organized in the process.

How to Reorder and Delete Highlights

You can reorder or delete Instagram highlights at any time—your highlights are never set in stone. Reordering your highlights gives you more control over how your page looks, so you don’t have to have the same highlight in the first position all the time. Here’s how to do it:

Reorder highlights

  • Go to your profile page and tap on the ‘Highlights’ section.
  • Tap the ‘Edit Highlight’ option on the top right-hand side of your screen.
  • Tap and hold on the three-bar icon at the left of a highlight and drag it to its desired position in the list.
  • Tap ‘Done’ in the top right corner when you are finished reordering your highlights.

Delete highlights

  • Go to your profile page and tap on the ‘Highlights’ section.
  • Tap ‘Edit Highlight’ on the top right-hand side of your screen, then select which highlight you want to delete or edit from the list that appears.
  • Select ‘Delete Highlight’ and then confirm by tapping ‘yes, delete this highlight cover’ for this highlight cover to be removed from your profile page completely!

Tips on Highlight Titles and Cover Photos

The good news is that you can have as many Highlights on your Instagram profile as you want. However, it’s important to keep them organized so that people can easily find what they are looking for. Here are some tips to help you create great titles and cover photos for your Highlights:

Keep Titles Short and Descriptive

Keep the titles short and descriptive, so that people can quickly get the gist of what each highlight is about. For example, if you have a highlight about travel, then something like “Travel Adventures” would be a better choice than “My trips of a lifetime.” It helps users understand what they will see inside the highlight when they click on it.

Choosing Your Cover Photo

You want to make sure that your cover photo looks great and helps users understand what they will find in each highlight. The cover photo should be relevant to the content within the highlight and should be eye-catching enough to draw people’s attention. If you have multiple highlights with similar content, then you can use the same cover photo for all of them to keep things consistent. These tips will help ensure your Highlights look professional and organized, while also drawing in more viewers to see your content.

Strategies for Growing an Engaged Audience With Highlights

Having a strategy for growing an engaged audience with highlights is essential for success on Instagram. It doesn't have to be complicated – here are some tips for making sure you're doing it right.

Keep it relevant

You want your highlights to be organized and relevant, so make sure the content in each highlight makes sense in terms of theme. For example, if you have a “Fashion” highlight, only use posts related to fashion in it—including photos of your products, customer photos showing off their purchases, or even styling tips or tutorials. This will make it easier for viewers to find the content they want within each highlight and will help you create an overall cohesive page.

Build anticipation

Your highlights should act as a teaser for the content that lives in each one. Try using multiple posts and stories in a highlight reel that drives people to take action – for example, offering discounts or freebies when they subscribe to your email list.

Leverage trends and holidays

Take advantage of seasonal trends and holidays by creating new highlights accordingly. Posting holiday-related content is also a great way to show customers that your brand cares about their wellbeing and what’s important to them.


Here are some of the FAQs about using Instagram Highlights for your personal and business accounts:

How do I set up Instagram Highlights?

To set up Instagram Highlights, start by creating a Story post and click the “Highlight” icon at the bottom of your screen. This will create a new Highlight category, which you can add Stories to by clicking the “Highlight” icon when viewing a Story post.

How many videos or photos can I add to my Instagram Highlight?

You can add as many photos and videos as you'd like to an Instagram Highlight—there is no limit!

How long should a video or photo stay in my Instagram Highlight?

It depends on how often you want people to see the content. For example, if the content is timely or seasonally relevant, it might be best to remove it after some time and replace it with something new. But if it's evergreen content (useful all year round), there's no need to remove it unless you want to make room for something else!


The max number of highlights you can have on Instagram isn't necessarily set in stone, as it is closely linked to the number of stories you post. Nevertheless, having more than a dozen highlights will clutter your profile too much, so it's a good idea to keep the number manageable. When deciding on the number of highlights you want to feature on your profile, consider how many stories will fit well into them. Make sure you keep each highlight focused, preferably within a specific theme, and make use of the custom cover photos to make them more visually appealing. The number of highlights you can have is up to you, but don't forget the key purpose of highlights—to showcase your best content and drive more people to your page. The number you decide on should be indicative of the content you want to share.