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Actionable Tips to Get More Google Reviews

Published on 21.02.2026 by Tracey Chizoba Fletcher

One of the most important steps when leveraging Google Business Profile to grow your brand is securing a high volume of positive reviews. In a digital world where consumers increasingly turn to Google before making a purchase decision, reviews can be the missing link between conversion and non-conversion.

If you have no reviews on your Google Business Profile, the results will be similar to the negative reviews. The good news is that there are some actionable tips you can take to get more reviews on Google. Join us as we explore these tips.

What Are Google Business Reviews?

Google Business Reviews are the feedback customers leave on your Google Business Profile, providing insights into their experiences. These reviews are typically displayed to customers when they search for your business online or its location on Google Maps. They are among the things customers see when researching your business online.

The reviews appear alongside other key business details such as location, contact details, and operating hours. They help increase customers' trust in your business and influence purchasing decisions. 

Google reviews are also an important part of local SEO. If your website receives many positive reviews, it ranks highly in the SERPs, driving more traffic to your business and increasing its visibility. This is especially true when you use customer reviews to create a brand story.

Why You Need Google Reviews

Customer behavior and search engine visibility are affected by Google Reviews. According to a DemandSage study, 93% of customers read online reviews before making a buying decision. Additionally, 53% of customers say they trust reviews as much as they do personal recommendations. That means, no matter your niche, reviews can help increase your business's visibility and ultimately drive conversions.

Tips to Increase Google Reviews

The good news is that getting more positive reviews on Google isn't rocket science. There are some simple but effective strategies you can use to increase your Google reviews. These are:

Google Business Profile Optimization

You need to ensure your Google Business Profile is well optimized. When your profile is complete, it is more likely to capture your target audience's attention and be indexed by the Google Algorithm. You should include all key information about your business, such as your business name, phone number, location, and operating hours. Make sure you have added the correct category, as this will help Google match you to the relevant results.

When optimizing the profile, all details should be up to date and accurate. If your information is outdated or inaccurate, it will leave your customers frustrated and may deter them from leaving reviews. Ensure your details are accurate on Google and other social media platforms.

Ask for Reviews at the Right Time

One reason many businesses struggle to get reviews is that they don't ask at the right time. For instance, many only ask for reviews when customers are checking out, after a rushed appointment, or after sending them a generic email. A good idea would be to reach out to customers when they are more likely to leave positive reviews.  

The most opportune time is when they have a top-notch product or service, particularly when they have gone above and beyond. For instance, if you are a plumbing company, you can ask for reviews after completing repairs that prevent water damage.

Make it Seamless to Leave Reviews

One of the factors that impacts the customer’s willingness to leave reviews is the process. If the process consists of multiple steps, complex links, or unclear instructions, it can prevent even happy customers from leaving reviews. Here are a few tips to make leaving reviews seamless:

  • Sending them a direct Google review link. Begin by setting up your Google Business Profile.
  • Use short and friendly language. Start by thanking the customer for their purchase and asking them to leave a review.
  • Use a single CTA. Don't mix things up by asking for referrals, surveys, reviews, or additional follow-up.

Automate the Review Request

To automate the review process doesn't mean you should sound like a robot. Instead, it should involve creating a reliable system that consistently delivers the review request while maintaining a certain level of personalization. 

You can automate the process of getting reviews by using specialized software that generates personalized email requests or SMs’ after customers have positively interacted with your brand, either through a purchase. Also monitor reviews to provide fast, consistent responses. This can help you save time and enhance your online reputation.

Consider the Customer's Experiences

One of the most overlooked facts is that to get customer reviews, you need to improve your customers’ experience. If customers are unhappy with your products or services, they will either leave no reviews or leave negative ones. There are several tips you can use to increase the number of positive reviews. These include:

  • Maintaining clear communication during, before, and after offering a service.
  • Providing prompt responses and communicating clearly when delays occur.
  • Having a straightforward payment and billing process.
  • Making customer safety and process a priority.
  • Ensuring you meet and exceed the customers' expectations.

Understand Google Review Guidelines

Just as it's important to understand what to do when getting reviews, you also need to understand the Google guidelines for getting reviews, as violating these guidelines can cause your reviews to be removed or suspended. Some of the practises you need to avoid include:

  • Offering gifts, discounts, and incentives in return for reviews.
  • Review gating (only ask for reviews from happy customers).
  • Soliciting customer reviews even when they don't reflect the real customer experience.
  • Posting reviews on the customer’s behalf.
  • Posting negative reviews on the customer's GBF can damage their reputation.
  • Pressuring customers to leave positive reviews.

If your approach is transparent, you can protect your business and ensure that your long-term credibility is not impacted. It also helps you better serve your customers by understanding what they like and what they don't.

Monitor and Respond to Reviews

Getting reviews is only one part of the equation. Respond to the customer’s review, whether it is positive or negative. This will demonstrate your professionalism and increase your customers’ trust in your brand. Here are tips for responding to online reviews:

  • If customers leave positive reviews, thank them.
  • If customers have any concerns, address them before they turn into a social media crisis.
  • Pay attention to patterns to identify opportunities for improvement.

In Conclusion

Online reviews are among the most important trust signals for small businesses seeking to improve their online reputation. They are an important form of social proof that can determine whether your business survives. By using the above tips, you should be in a better position to get the right online reviews. You can read our guide on tips for showcasing reviews on social media.