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Mini guideline for Instagram advertising newbie friendly

Published on 20.02.2021

If you are looking to renew your Instagram marketing/advertising strategy, then you've come to the right place. You can stop a search and read our mini-guideline. In this post, we will try to give you an explanation of the most basic concepts of Instagram marketing/advertising.

Keep in mind that Instagram advertising needs some start-up capital, and brands are ready to pay for it. There are more than 1 billion active monthly users on Instagram. If we take a look at data, it will blow our mind. On average, Instagram representatives admit that active Instagram users scroll through the app for 53 minutes a day. It's an impressive number because we won't find this kind of positive data with other networks. Mark Zuckerberg knew that the app would be unique; that's why Facebook bought IG for more than a billion.

Instagram advertising is managed from the business manager platform Facebook. As Facebook owns IG, you can run AD campaigns on IG from Facebook's advertising platform. 

 

How to prepare an Instagram page before AD campaign

You need to have an official image as a profile picture. Search for top-level logo makers, or if you don't have enough money for a logo, you can create it for free. There are many freemium options on the internet to develop basic brand logos. After uploading a logo, you need to take care of the number of followers. The latest data shows that Instagram pages with a considerable number of followers get trust from random users. When you start on Instagram, it's tough to get thousands of Instagram followers. Buy Instagram followers to adapt quickly and grab the attention of potential customers on IG (check the image below - VS official page on Instagram is a perfect example - short and call to action-driven BIO text, link and name of the brand with ideal profile image)

 

How to create Instagram AD

If you want to start with Instagram campaigns, log into the Facebook account and check the "Ad Manager" element. Now, you have lots of options available from the AD manager (check the image below - have a quick look on options from AD Manager system).

 

You've to choose one of those options:

  • Brand awareness - You want to reach people who know about your industry and follow your competitors. With this type of ads, you'll increase brand awareness, and people will learn about your brand's presence after that AD campaign.

  • Reach - the most basic form of Instagram ad. It has a fundamental and straightforward goal - put AD in front of the targeted users of IG.

  • Traffic - Your main goal is to drive Instagram users from the application to your web page (the funnel). So, it's the most used type of Advert - driving traffic from Instagram to your web-page.

  • Engagement AD - When you want to increase the number of likes, comments, and shares, you create engagement AD. 

  • App Installs - It's a different type of AD. If you are operating with the application, and want Instagram users to download APP, create an "APP installs" Advert.