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Why should you use Instagram for business promotion

Published on 11.10.2019 by Lela

Do you know that Instagram has lots of options for business? You can promote business services or products on Instagram and get many loyal customers.

How does Instagram work for business promotion? First of all, Instagram has more than 1 billion active users per month. At the same time, Instagram has more than 1 billion users registered on the platform. Just have a quick reminder – Instagram users are 3x more than the whole US population. Is not that crazy? You have access to customers, and the customer's number is three times more than the entire US population.

The Instagram business profile should be branded

Your business should have a branded account. First of all, random users check the number of followers. When you are starting, go for Social Wick services such as buying laser-targeted followers. Buying followers to jumpstart your journey will make your posts show up in trending hashtags and posts.

Don't forget to make a business account. It's a must because, with a business account, you have the chance to check stats and data. For example, a business account will show you data about most like posts, when people like your posts, etc. A business account gives all the data entrepreneurs need to maximize marketing efforts.

Influencers market

The influencers market is the most underrated platform. An influencer is a simple person who has many followers on Instagram. We call them influencers because their followers will obey him/her. Businesses are making millions from the influencers market. The process is straightforward: you search for an influencer in a particular industry. Outreach them via email or direct message on Instagram and ask for the promotional price. For example, if you are selling a book or online course, you can put a free copy of the book or course in the deal and add extra money.

Most influencers have prices for 12 or 24 hours. If you want to have a series of promotion, then it would cost much. You have to find a minimum of 100 influencers in the industry to get a simple idea about the price. So, after reaching 100 replies, check the regular price and decide which one is convenient for your promotion.

The influencer's market is very legit. Daily the market is growing and gets hotter. You should pay attention to the Influencer market if you are ready to test the product on a big scale. Start slowly with 10 000 followers account and go up to 100 000 followers account.