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Top Tips for Ecommerce branding on Instagram

Published on 24.06.2019 by Michael

Instagram is a crowded place. It's full of e-commerce brands, and all of them want you to purchase their products. Some of these brands are million dollar companies, and it could be tough to compete with them. So, what do you do if you have a tight budget for e-commerce promotion on Instagram?


Well, we have asked experts about the hidden secrets on how to achieve success with a low budget, and we have outlined a few crucial tips we got from them. Let's make a coffee and dive into the secrets.

Track Your Competitors

When you are tight on budget, strive for observation. Do it daily because you need information. For example, choose your three main competitors. Each must have a minimum of 100,000 followers and a reasonable engagement rate (actually over 2%). Take one week to create a Microsoft document and start tracking your competirors every day. You should look carefully at the photos, videos, and stories they upload. Also, be observant of the exact time they publish content on Instagram. It's essential to understand the behavior of your competition, and that's how you can outrank them cheaply.

Understand the Branding

From the start, you should understand the brand nature of your business. What's your brand color? What's your content strategy? If you look closely at Nike's Instagram page, they have chosen a variety of colors, and they always post content with different visuals. What would be your approach? Try to choose a few colors and create content in that way. Also, the frame is a crucial factor. Always stick to one idea and be very consistent with it. Don't change your approach, or it will look like you are losing your sight. From the standpoint of a fan, you should follow one straight goal.


Expert tip:  Do you know about Canva? It's a freemium cloud-based service where you can edit photos, and it's a perfect way to create Instagram content (even content for Instagram Stories). Try it for free and let it be your best friend for a long time.


Canva has a vast variety of fonts. Use one font from the start and let it be your main advantage.

Inspirational and Attention-grabbing Captions

Do you know that people love reading captions? However, most Instagram-based brands don't use captions. They write a few simple words and use hashtags. That's a big mistake you will ever make with e-commerce branding on Instagram. A caption is an essential part of a promotion strategy. Keep in mind that with a caption, you can convert a cold lead into a warm lead. This means that you can easily convert followers into buyers.

Making Your Way up with Ready-made Fame

People first look at your followers numbers. Yes, it's the nature of humans. We want to make sure that someone is worth reading, following, and obeying. If someone has thousands of followers, then it's worth pursuing and trusting. You can make an easy way up to Instagram fame. For example, start with 200 Instagram followers or even with 100 Instagram followers. You already have a little fan base, so it will be much easier to achieve higher numbers.