In recent years, we have seen a resurgence of long-form content in the short video era. That means if you have been focusing on creating short-form content, you need to start creating more long-form content. However, creating long videos can be time-consuming. That means you want to get the most value out of that long-form content.
One of the ways of doing that is by repurposing your long-form video content for maximum visibility. When you repurpose your long-form video, you can get the most value from your initial investment. This is because you get an opportunity to turn that initial asset into a comprehensive blog, podcast, and webinar. This can be a good strategy for expanding the reach of the content on different platforms, saving time, and meeting the needs of the user. However, you need to be keen on how you repurpose your long-form content if you need the desired results. In this article, we guide you on how to do that.
What is Long-Form Content Repurposing?
Long-form content repurposing involves turning one comprehensive asset, such as a long video, webinar, or podcast, into small pieces suited for different platforms such as social media posts, short videos, and email.
For instance, you can repurpose:
- Long-form video into short videos. If you have a long-form 1-hour YouTube video, you can break it down into several short videos to post on TikTok, YouTube Shorts, or Reels.
- Audio into Text. You can extract the transcript of a podcast to extract important information that you can turn into a blog post or a multi-step newsletter.
- Turn text into visuals. If you have some key sections and statistics, you can turn them into a LinkedIn carousel or a white paper.
Benefits of Repurposing Long-Form Content
By repurposing your long-form content, you can reap various benefits, such as:
Saving Time
As noted earlier, creating quality content requires a lot of time, money, and effort. You have to conduct keyword research, brainstorm content ideas, create a script for the video, edit the video, and more. That means creating a long-form, high-quality video can take a lot of time. The good news is that you can repurpose your content from long-form resources such as blog posts, videos, and articles to cut the time you would have spent creating new assets.
An Opportunity to Reach a New Audience
The people who read your blog post are different from those who read your X tweet. Even on platforms like YouTube that combine long-form content with short-form content, the audience for the different content formats is different. From blog posts, audiobooks, short and long videos, each content format has a unique audience.
That means if you focus on only creating one content format, you might end up missing a large group of customers. The good news is that when you reformat different content formats, you are in a better position to reach different audience demographics.
Get the Most Value From Your Content
When you repurpose your long-form content, you can get the most value from your investment. A single long-form video, webinar, article, or podcast can consist of a wide range of stats, stories, and ideas that can be used to create multiple short-form pieces of content without having to start from scratch.
Choosing the Right Long-Form Content to Reformat
You definitely have a lot of long-form content, and now, all of it is suitable for repurposing. When determining the right content to repurpose, you need to consider several factors, such as:
Evergreen Content
This is a content format that is always relevant, no matter when it was created. It is usually a content topic that is searched continually and gets the relevant interest of the audience. This excludes time-based information and fad topics. When determining the right content for repurposing, you need to focus on the evergreen topic. This will ensure that the content will continue to bring results after many years.
Most Popular Content Format
Again, when finding the most popular content format to repurpose, you should consider which of your content seemed to have been the most popular. Some of the factors to consider include:
- The content that resonated most with your target audience.
- The YouTube video that got the most views.
- The content format that received the highest number of shares.
- The article that brought the highest traffic.
Once you have done this, you can narrow down the top-performing video and blog post according to the comments, traffic, and shares.
Top Ways of Repurposing Your Long-Form Content
If you are unsure of how to repurpose your long-form content, here are some of the top ways to consider:
Create a Guide or ebook from Blog Posts
If you have several long-form blog articles that performed well, you can combine several blog posts to repurpose them into a detailed guide or ebook that you can use for lead management. This can be a good strategy for boosting your email subscribers. On the other hand, if you already have a detailed guide or ebook, you can turn it into several blog posts.
Create Short Videos From a Blog Post
If you have a detailed resource page or post, you can break down the sections of the page into some short videos that you can publish on YouTube. If you have a single well-performing blog post, you can turn it into an engaging video or blog post. These content formats are a better choice for attracting attention on social media and conveying deep messages in an easier and more accessible way. Platforms like LinkedIn, YouTube, and Instagram can be a good choice for distributing your repurposed content.
To effectively do that, you can take the gist of the blog post and turn it into a video script. Alternatively, as you create the article, you can also focus on writing the video script. Simply paste the highlights of the article into a script and polish them to make them more engaging and in a conversational tone.
Repurpose Long-Form Videos into Shorts
Repurposing long-form videos into Shorts can be a good strategy for reaching your audience that might not have the patience to watch the long-form video. To effectively do that, you need to begin by identifying the key moment, such as that funny moment, a standalone insight, or a controversial statement that would make sense even without the prior context.
If the video is in a horizontal format, you can use top editing tools to put the active speaker at the center and drive action on the mobile screen. Remember that most users of short-form videos watch them on mute and therefore animate and style the caption. Make sure the video starts instantly with a fast-moving hook rather than using a long and slow introduction.
Turn a Video into a Blog Post
Whether it's YouTube videos, webinars, or live Q&As, you can turn the video into a blog post. You can turn a video webinar, podcast, or expert interview into a detailed post. Make sure the video is divided into some detailed sections and includes key takeaways and helpful content. For instance, you can easily turn a webinar into a blog post by simply adding subheadings to the topic and adding the speaker's tips or quotes.
Turn Audio into Blog Post and Social Media Content
Audio content enables brands to connect with audiences, but you can get even more out of it by repurposing the content into different content formats, such as an interview, podcast, audio recordings, and other content formats, to enable you to expand your reach and provide your audience with more engagement.
If you have a podcast, you can turn the ideas in the podcast into blog content. Rather than just posting the transcript, you can break down the different episodes into some key takeaways, while organizing the content into some clear sections and removing anything that may already be off-topic.
This can enhance your SEO and enable your audience to enjoy the content in a different way. If there are some short animated clips from the podcast, create social media posts. Select a highlight and quote and combine it with a caption and visual. The clips are not only easy to share but can also help to drive engagement, bring new listeners, and create full episodes.
Repurpose Long-Form Social Media Content
You can increase the reach of your long-form social media posts. For instance, you can repurpose your LinkedIn and Threads posts into X tweets. However, make sure you change the structure and phrasing of the post. For instance, X requires a strong hook, while LinkedIn requires more organized and detailed posts.
You can also turn the Thread post into an Instagram carousel post. Simply make slides with visuals into threads. You can use a tool like Canva to make it easier, as you only need to select a template and add some customized text with your brand logo.
In Conclusion
If you want to get the most out of your long-form content, you need to repurpose it. From turning long-form blog posts into tweets, podcasts into short videos, or even long-form videos into TikToks, there are so many options to repurpose your long-form content. By using the steps outlined in this guide, it should be possible to repurpose long-form content. We recommend you use the best tools for repurposing content.
