As of 2024, LinkedIn has over 134 million daily active users, with 30% of these in the United States. With such a high number of users all angling for visibility, it is very important to have a well-optimized LinkedIn profile. Whether you are a job seeker, a recruitment agency, or an employer searching for top talent, you want your profile to attract your target audience. 

To do that, you need to start by building your profile. This involves updating it and staying in touch with LinkedIn trends and updates. You must showcase your relevant experience by including your jobs in different industries and the skills and accomplishments you gained. This article will provide practical tips on optimizing your LinkedIn profile and gaining maximum visibility on LinkedIn.

Benefits of Optimizing Your Linkedin Profile

If you are wondering whether optimizing your LinkedIn profile is worth it, consider these top benefits.

Better Visibility

LinkedIn is not just a social media platform but also a search engine. This is beside the fact that it is gaining more visibility on search engines such as Google. Over time, LinkedIn has proven to be SEO-friendly, particularly for customized URLs. With employers, recruiters, and industry experts using the platform for networking and talent acquisition, a well-optimized profile will put you in a better place to be seen. Therefore, use the relevant keywords and a professional-looking photo to make it easy for relevant people to discover you.

Professionalism and Credibility

The good thing about LinkedIn is that it allows you to express yourself, show your expertise in depth, and market your profile without restraints. Since employers have a wide range of options, you need to up your profile game to improve your chances of discoverability.

Remember that a well-optimized LinkedIn profile will also act as your business card, highlighting your expertise, professionalism, and accomplishment to potential employers and your network. When your profile is complete and polished, it will tell others you take your professional image seriously.

Brand Yourself as a Professional

A LinkedIn profile represents your professional brand, and therefore, if you want to gain credibility with your audience, you need to establish a solid first impression. With a well-optimized profile, you can easily position yourself as an expert in your industry as you showcase your unique skills and talents. This can be open job opportunities, collaboration with other industry players, and business opportunities.

Better Networking Opportunities

LinkedIn is a powerful tool for networking. With a well-optimized profile, you can quickly build relationships with others and network more effectively. A well-optimized profile enables you to attract the right connections, create good relationships with professionals in your industry, and grow your network.

Besides, with a well-optimized LinkedIn profile, you can create a great first impression as you reach out to your new connections. When you present yourself as a professional, other LinkedIn users will take you seriously, and you will leave a great first impression.

Remember that optimizing a LinkedIn profile involves showcasing your expertise by publishing relevant articles and participating in group discussions. When you do that, you are more likely to attract other similarly-minded professionals, grow your network, and increase your level of influence.

Top Tips for Optimizing Your Linkedin Profile

Now that you understand why optimizing your LinkedIn profile is important, let's look at how to do so, as it is an integral part of LinkedIn marketing.

Add an Outstanding LinkedIn Profile and Background Photo 

The profile photo is another key asset in a LinkedIn profile as it provides the first impression.   That's why you need to have a strong and clear profile picture that will help you gain the trust of recruiters and networks. A good LinkedIn profile picture should be at least 400 by 400 pixels. Besides, it should consist of the following:

• Include an individual photo and not a group photo.
• Have one background color that isn't distracting.
• Have a similar background to the profile header.
• Have 60% of the face covering the image.
• Have a good and professional facial expression.
• Have good lighting. This should be soft and natural.
• Wear clothes that represent the image you want to project.
• Have an HD image.

When you click on a LinkedIn profile picture, you will see settings that determine how the image appears. A good idea would be to set it up for either the Public or all LinkedIn members. While the profile picture focuses on you, the background should be about your passion or work. A good wallpaper or image should be 1584 pixels wide and 396 pixels high.

Have a Well-optimized LinkedIn Headline

If you are serious about building a personal LinkedIn brand and networking, the headline should be another area you must be creative about. Unlike in the past, when it was enough to add a description of your job titles, today, you need to be creative in using a maximum of 220 characters. A good LinkedIn profile should describe who you are and what you do in a straightforward way. At a glance, the user should be able to tell what you do for a living and your position in your organization.

Nowadays, it's super easy to create a good LinkedIn header using tools like Canva. When creating such a header, ensure you use as few words as possible while creating the right visual impact. The header should add your value proposition and include a CTA. Some of the details you can add in your header include:

• Your product or service offering.
• A brief description of your value proposition while remaining as specific as possible.
• Show the results you have gotten for your business or the company you are working for.
• Add your company mission statement, vision, and tagline.
• A quote related to your work.

Add the Skills Section

Your profile allows you to add a maximum of 25 skills. Ensure the skills section remains updated with the most in-demand and relevant industry skills. By listing your expertise and skills on your profile, you will affirm your summary and headline and invite your relevant connections to endorse you. 

Again, this is one place where you should optimize with the most relevant SEO keywords.  To determine the skills to add to your LinkedIn profile, you can analyze other LinkedIn profiles, research industry trends, and consider your strengths. Keep evaluating the skills section to ensure it aligns with your current professional goals and allows you to showcase your expertise effectively.

Create an Outstanding Profile Summary

Another area where you should focus on optimizing is the summary, which allows you to tell your story in 2000 characters. You should ensure that this uses the right keywords and is updated as often as possible, as it will ensure that it remains accurate and relevant. Use the first 265 to 275 characters to provide the most critical information, as this is what will be visible. 

A user must click See More to see the rest of the words. Therefore, use the first line as a hook telling the visitor who you are and your passions and aspirations. After the section, add a great piece of media, such as a document, video, or link. This will enable you to show your expertise and talent in addition to the summary.

There are certain elements you should include in helpful descriptions. These include:

• An overview of who you are and what you achieve for prospective clients.
• If you are open to potential new opportunities.
• Contact information such as a phone number or email if you want to be reached.
• Your achievements, including the steps you took to achieve them.
• A clear call to action.

While LinkedIn is an excellent platform for professionals, there is no harm in including a bit of your personal life in the summary.

Changing Your LinkedIn Setting

There are settings you need to change on Linkedin. These are:

• Edit LinkedIn profile URL. A common area that most LinkedIn users forget about is the profile URL. You can edit it to give it a clean look, just like your name. To do that, tap on the top right corner to change the URL. Use a cleaner look than just letters and numbers. This can help you appear in search engines as your profile can be indexed.
• Create a multilingual profile. Another feature many Instagram users don't take advantage of is the multilingual language option. While changing the default language is impossible, users can add other languages outside their default language. Therefore, if you are multilingual or want to connect with people in other languages, this is one way to optimize your LinkedIn profile. To do that, tap on the right side of your profile and choose “Add profile in another language.” 

Use Relevant Keywords

Another tip for optimizing your LinkedIn profile is finding the keyword you want to get noticed for. Whether you are a salesperson, an IT professional, or a freelancer, you want to fill your profile with relevant keywords. These should be phrases that industry professionals are using in your niche.

To determine the keywords to use in your profile, consider the words and phrases that come to people's minds when searching for a solution in your niche. There are also other ways to find relevant keywords in your niche, such as:

• Google search
• Using keyword research tools such as Ahref and Semrush
• Asking your current customers

Besides optimizing your profile with relevant keywords, you must also use your company and product name. Include keyword variations of words that are highly relevant to your brand. When using keywords in a LinkedIn profile, ensure that you use them responsibly so that you don't appear to be keyword stuffing.

Post Relevant Content

Adding relevant content may not directly affect the appearance of your LinkedIn profile. However, it's still important as it will help you get noticed and create a holistic picture of your profile, showing your dedication and passion. It can provide insights into your company's achievements and values. Here are some tips on sharing marketing materials as part of your LinkedIn business marketing strategy:

• Regularly posting content.
• Creating original and media-rich content
• Creating a posting frequency.

While posting content more regularly is key, don't just post any content that comes to your mind. Instead, find content that works for you. You can use third-party social media management tools to find out:

• Who are the readers of your content?
• The kind of content that resonates with your audience
• Correlation between likes, shares, comments, impressions, and likes across your articles and posts.

Ensure you experiment with different content, such as articles, guides, and blog posts, which provide in-depth and valuable information about your connections. Sharing marketing and media materials will not improve your profile, but it can improve your engagement and enhance your personal brand.

Use Publications to Establish Thought Leadership

The publication section of LinkedIn is a great place to associate your profile with your current thought leadership content, such as blog posts, white papers, and ebooks. To establish yourself as a thought leader, build credibility, get recognition, and ensure you publish quality content, here are the steps to follow when using the Publication section.

1. Choose a topic for your article that is relevant to your niche, field of expertise, and target audience.
2. Provide valuable content that can’t be found anywhere else.
3. Engage with other thought leaders in your industry.

Create Engaging Content

To add value to your network and build good relationships, you must be active on Linkedin. There are several tips you can use to do that. These are:

• Sharing relevant content.
• Engaging with people who comment on your posts.
• Sharing other content appearing on your feed as long as it's valuable and aligns with your niche.
• Providing insights into your connections.

These are great tips for engaging with your network and creating meaningful connections. When you consistently engage with your feed, you can easily stay informed and connected to your industry, which can help boost your profile's reach and appeal.

Take Part in Discussions and Follow Industry Influencers

When you follow industry influencers, you can stay abreast with the latest trends, be able to participate in discussions, and show how enthusiastic you are in the field. For instance, if you are in digital marketing, some prominent influencers you can follow include Neil Patel and Brian Dean.

There are many benefits of engaging in LinkedIn conversations, such as:

• Networking
• Boosting your credibility
• Exchanging knowledge
• Increasing visibility
• Personal branding

Therefore, ensure you comment on popular posts, share relevant content, and ask thought-provoking questions to generate discussions and improve your visibility on Linkedin.

Use LinkedIn Creator Mode

There are many benefits of using LinkedIn Creator mode. These include:

• Boosting the visibility of profiles in the search results.
• Providing followers with a personalized greeting.
• Providing users with features and tools for their content creation.

Enabling Creator Mode should begin by visiting your profile, then the dashboard, and selecting Creator Mode. By default, it will appear as off. Therefore, you will have to activate it to access different tools like audio events and LinkedIn Live, as well as your ability to share hashtags or topics. Activating creator mode will also enable you to stream live on the platform.

Ask for Endorsements 

Most LinkedIn users consider profiles endorsed by top industry experts to be a sign of trust. Therefore, when optimizing your LinkedIn profile, don't forget to use this feature to your advantage. Ask for the recommendations of your clients, managers, and colleagues. When someone endorses you, remember to thank them. Also, take time to give endorsements. If you proactively endorse others, other users will return the favor. Remember to be respectful and polite when asking for an endorsement.

Manage Recommendations

LinkedIn recommendations act as a reference point that affirms your work ethic and experience. When you proactively manage recommendations, you will establish your credibility and showcase your expertise to potential clients and employers. When requesting recommendations, you must ensure that you get them from the right person.

Go to your profile>recommendations to ask specific contacts for recommendations. Always ensure that your recommendations are up to date. Therefore, update them at least once every three months.

Avoid Overusing Buzzword

Certain LinkedIn buzzwords are overused to the point where they lose their meaning. When you use them, it becomes hard to distinguish your profile from the many others, and therefore, it becomes hard to stand out. Some of these buzzwords include creative, innovative, expert, and passionate.

Instead of using these buzzwords, you should focus on providing specific and quantifiable accomplishments matching your experience. For instance, instead of saying you have excellent communication skills, you can give quantifiable skills such as “led a presentation that resulted in a closing of $500k order.” Using such an approach will uniquely show your abilities and provide evidence of your achievements.

However, this doesn't mean that these words are worthless. The thing is that using these words does not necessarily convince people that you possess those qualities or they should view your profile. On the contrary, when you create content that adds value to your followers, they will see you as an expert. That’s why demonstrating who you are works better than describing yourself using buzzwords.

Record Your Name’s Pronunciation

You have probably noted that people are having a hard time pronouncing your name or that your name is spelled in a particular way that is pronounced differently. One way of optimizing your profile is by enabling the pronunciation feature. However, the feature can only be added to a mobile app; you cannot use it on the desktop.

After logging into your profile, you can tap the pencil icon beside your profile picture. You will see the option to add a pronunciation of your name. Tap on the option to record your pronunciation directly from the app. You can save the name so people can hear it before connecting with you.

Get Your Social Index Score

While a social score isn't a Linkedin profile optimization method, it can be a good indicator of how good your optimization is. While not every user should focus on getting a social index score, seeing the number can show possible areas for improvement. The score is awarded to each profile depending on its optimization level, content, networking, and more. LinkedIn data indicates that social selling users have more opportunities than other users with a lower SSI score. That means a high SSI score can help with your branding, generating leads, and getting new opportunities.

You can see your score by going to your Social Selling Index page and tapping on it. If you are already logged into LinkedIn, you can see the score. Otherwise, you may be required to log in first.

Optimize the Featured Section

The Featured section offers an opportunity to impress visitors with your profile by showing them your completed project and quality content. If there is a piece of content or accomplishment you are proud of, this is a great place to showcase it. There are several other tips you can use to optimize the featured section. These include:

• Feature only your best-performing content. This should also be relevant to your brand and support your LinkedIn goals and strategies.
• Feature different types of content, such as posts, articles, documents, and videos. This will give visitors to your sites a complete picture of your interests and expertise.
• Ensure that your featured section stays updated with relevant and fresh content. This could be some of your best-performing content or recent works.
• Provide content for your featured work by adding a description explaining why the work was worth featuring.

Final Thoughts

A well-optimized LinkedIn profile can help improve your visibility on the platform. It can position you as an expert and help you connect with other industry professionals and thought leaders. However, for the best results, you must follow the above tips on optimizing your LinkedIn profile. We recommend you read our guide on creating a LinkedIn company profile.

While many changes have occurred in Twitter (now X), the factors that help you grow your account have remained the same. One of the most critical factors that affect a tweet's engagement rate is the posting time. That may sound odd, considering that X no longer uses a chronological feed.

Why Twitter Posting Time Matters

While posting time may not be as crucial as it was in the early days of Twitter, it still affects the performance of your content and ultimately, the results when building a personal brand on Twitter. This can be attributed to the fact that the Twitter algorithm values engagement. The more engagement a tweet receives in its early hours of posting, the more visibility it will receive.

The more people react to your tweet within the first hour of posting it, the more likely the algorithm is to extend the post to users. If you post when your audience is online, you are more likely to increase the post's visibility and, thus, its engagement level.

Understanding the Best Posting Time

When you know the best time for Twitter posting, you can tailor your tweets to when your audience is online. Consider tweeting at these hours to help you develop a good Twitter marketing strategy.

Mondays

A Sprout Social report indicates that tweeting on Monday between 9 a.m. and 1 p.m. is likely to generate the highest engagement on X. This can be attributed to the fact that Twitter users go to the platform to find local news and trending topics. On all days of the week, the highest engagement on Twitter is usually in the morning. 

Tuesday

Another day that receives high engagement on Twitter is Tuesday between 9 a.m. and 2 p.m. The timeframes of 9 a.m. and  4 p.m. also generally perform well.

Wednesday

While Wednesday is a high-traffic day on Twitter, the highest engagement is usually between 9 a.m. and 1 p.m. Other times that also generate considerable high traffic on Wednesday at 3 p.m. and 4 p.m.

Thursday

The Sprout Social report indicates that the highest Twitter engagement on Thursday is between 9 a.m. and 2 p.m. However, a Statista study indicates that midnight generates a high engagement level and can be an excellent posting time.

Friday

With people preparing for the weekend, Friday has a posting window of 9 a.m. to noon. The good news is that this is also among the best posting times overall. Other studies also indicate that posting at 1 p.m. can drive considerable engagement.

Saturday

Across various industries, Saturday has one of the lowest engagement as people ditch their phones to unplug for the weekend. However, if you still want to post on a Saturday, the ideal time is between 9 a.m. to 10 a.m.

Sunday

Sunday has the lowest engagement rate among the different days of the week. That doesn't mean you cannot post on Sunday, but you shouldn't expect a high engagement rate like other days. The best time to tweet on Sunday is between 11 a.m. and 4 p.m.

Factors Affecting the Best Posting Time on Twitter

When deciding the best posting time on Twitter, you must consider several factors likely to affect your post engagement level. These are:

Audience Demographic

Depending on your brand and what you do, the people who follow you on Twitter may have specific characteristics such as age, location, gender, interest, and profession. Since different audience demographics are likely to be active at different times, you need to adjust your posting schedule to meet the needs of various groups. Here are different audience demographics and their best posting time.

Age

If your brand targets younger audiences in their early 20s, the best tweeting time is late evening and night between 8 p.m. and 12 a.m. This group is more active on Twitter in the evening after they have finished their daily activities. On the other hand, older audiences in their late 20s are generally more active early in the morning and during the lunch break as they take a break from work. Therefore, we recommend posting between 7 a.m. and 9 a.m. and 12 a.m. to 1 p.m.

Location

If you are targeting people who live in big cities, there is a chance that they will visit Twitter when commuting to work. Therefore, the optimal posting times for these groups are usually early morning and evening. If your audience is located globally, you may need to post when most of your audience is awake. If you are in Australia but your audience is in the U.S., you should post in the early U.S. hours. 

You can also try rotating the posting time to see the engagement level for each time. However, you must be aware of holidays, cultural differences, and other factors that are similar to your location.

Content Type

Another factor that affects the posting time is the type of content. If you create breaking news, it’s advisable to post as it happens. On the other hand, humorous content is likely to perform better during the weekends and in the evenings when Twitter users are unwinding.

If you create educational and informative posts, it's advisable to tweet in the morning. Promotional product posts are likely to perform better in the late evenings and weekends when people are thinking of shopping. If you think a post is timeless, you should consider pinning the tweet.

Profession

If your target audience is a professional or business audience, they are likely to be active before the start of a working day, during lunch break, and after work. Therefore, consider posting between 7 and 9 a.m.,12 and 1 p.m., or 5 to 6 p.m. If you are targeting freelancers and creatives, this group is usually more flexible at most hours of the day. The best time to post for them is late in the morning and at night.

Industry Trends

Industry trends affect how people use Twitter, changing when your audience is most active. In 2024, most Twitter users used the platform to stay up-to-date with the latest news and events. That means you are likely to see a rise in traffic during breaking news and significant world events. Therefore, it's advisable to keep monitoring these trends and adjusting your posting schedule to meet the changing needs. A significant industry event can result in a spike in user activity. Therefore, even when you schedule your tweets, you should leave room for breaking news.

How to Determine Your Own Twitter Best Posting Time

While we have shared different posting times, you also need to use your Twitter analytics or third-party tools to determine the best tweeting time. To see your Twitter Analytics:

• Tap on the Tweets sections to see your Top tweets, tweet activity, and their engagement rates. The Top Tweet will show you the best-performing post. We recommend you change the date to something longer than 28 days, such as 90 days.
• Check the top ten posts while taking note of their publishing time and engagement rate. To see the publishing time, click on the timestamp.
• Check for patterns in clicks, impressions, likes, retweets, or replies to get an idea of what is working best. Was there a particular day when your tweets had the highest engagement? In addition to taking note of the engagement and posting time, check for similarities in the type of content. For instance, you could find out if your audience is responding better to video content.
• Experiment with different posting times for the best results.

Best Practices For High-Performing Twitter Posts

Remember that even when you get the best Twitter posting time, it is not a magic bullet that your tweet will perform well. This is why it is essential to combine the best tweeting time with specific best practices. These are:

• Conduct a profile audit. If your profile is poorly done, it will not help you to gain new followers. Therefore, you need to have a complete profile with a cover picture, a bio, and a URL to a link in the bio.
• Use visuals in your tweets. Studies indicate that tweets with videos tend to generate the highest engagement rate. Therefore, use them. Additionally, experiment with images, GIFs, and other visuals to see what will work best for your audience.
• Drive engagement. Avoid posting and ghosting your followers, as Twitter is a two-way conversation. When your followers comment on your posts, be sure to respond to them. Reply to their DM messages and connect with other creators and influencers on Twitter.
• Use a strong hook. From your first line, you need to connect with your followers emotionally. You can do that by using a strong statement at the beginning, thought-provoking statistics, or a teaser that encourages your followers to follow the unfolding story.
• Use a real-life story. While posting serious content can provide a professional look, you need to combine the content with personal stories that people can relate to. This can help give a human face to your brand.
• Be consistent. If you post once and ghost your followers, you will not see good results. Remember that X is a fast-paced platform where yesterday’s content will not gain a lot of visibility. Therefore, you need to post daily or several times a day to see good results on Twitter.
• Watch your analytics. The best way to determine if your content is bringing the desired results is to monitor other metrics and use them to improve your campaigns.

Final Thoughts

If there is a platform where the best time to post matters, it is Twitter. This is because if you want to see the value of the platform, you must stay updated on the trends, emerging topics, and sentiments from the global audience. If you are getting started and don't know the right time to begin posting, our guide will help you determine that. Remember that learning when to post isn't a one-day affair. You need to keep studying the results and improving to grow your business using Twitter.

Twitter is a great platform for users to catch up with what is happening in other parts of the world. It is also effective for brands to drive engagement and build trust among their followers. However, to effectively use Twitter to grow your business, it's important to understand how to use Twitter analytics.

This built-in tool allows you to easily track the performance of your paid and organic posts. However, if you are a beginner using the tools, you might find it hard to get the most out of it. Fortunately, this article will guide you through everything you need to know about it.

What is Twitter Analytics?

Launched in 2014, Twitter Analytics is the default analytics dashboard allowing users to track the performance of their tweets and to get insights into their audience. It consists of a set of data that provides insights into the performance of your Twitter account and tweets. Also, it shows you the growth of your Twitter profile in terms of follows, mentions, visits, and more. In addition, it will show the performance of your tweets and your audience’s response.  

By looking at this data, you will clearly understand how your audience responds to your content and the best format. You will know what is working and what is not. You can then use the insights and data to optimize your profile and posts to improve results. 

Benefits of Using Twitter Analytics

There are several reasons why you need to use Twitter Analytics. These include:

Understanding Your Audience

Twitter analytics for business will show you the kind of content, products, or services that resonate with your audience. You can get this information by looking at your engagement rates, social shares, mentions, and more. By looking at the top content, you can see what makes a Tweet stand out among the thousands of others you share. 

Therefore, you can better understand the content that resonates with your audience. For instance, you may find out that your audience resonates well with tweets with videos or images; therefore, you can focus more on creating such content.

Understand the Best Tweeting Time

One factor affecting a Tweet's engagement level is the tweeting time. By tweeting when your audience is online, you can increase the engagement level of a post. This is especially important as most tweets have a short attention time. Therefore, you can understand the best tweeting time by looking at Twitter analytics.

Track Your Results

Twitter Analytics enables you to track the results of your tweets and overall account performance. If your Twitter account has existed for some time, you can see data over time and easily determine when your strategy was most effective. You can then use the information to implement the same strategy you used during those periods, such as hashtag campaigns, influencer marketing, and more.

How to Access Twitter Analytics

Twitter Analytics usually organizes your metrics into four sections: Home, Videos, Tweets, and Conversion tracking. You can access the first section by going to the Account home. This will show you an overview of your account's monthly performance. You will also be provided with details on your account's performance, progress, and how you can improve your strategy. It will show you the top influencers and top-performing tweets.

However, if you want to dig deeper into your tweet, you can see this under the Tweets tab at the top. It will show you data on the performance of your past tweets, such as their engagements, impressions, retweets, replies, etc. It will also provide details of your mentions, Top Tweets, and followers for the month.

To see your videos' performance, click on the Videos tab. It will show you different metrics, such as the video completion rates, video retention rates, and total minutes viewed. Finally, you can track website and app events using the conversion tracking dashboard.

Top Twitter Metrics to Track

Twitter Analytics will show you a wide range of metrics to show the performance of your account. Some of the top metrics to track are:

• Tweets. This metric under the Home tab shows the number of your tweets. It's a good way to see if you hit your tweet target.
• Profile visits. Twitter will also show how often people have visited your profile after interacting with one of your tweets. This is a good metric to determine whether people want to learn more about you.
• Tweet impressions. This refers to the number of times your tweets are put before an audience through the timelines, visits to your profile, or the search bar.
• Mentions. It shows the number of times your profile has been mentioned through @handle. If you are searching for an influencer, this can be a good metric to help you know those already interacting with your brand. It also provides insights into the type of content generating the highest buzz.
• Tweet linking to you. This shows the number of times you or other users tweet your Twitter card.
• New followers. The number of followers you have gained over a particular period. This can be important data for growing your brand on Twitter.

Twitter Analytics will also provide insights into the performance of your Tweets, such as:

• Top Tweets. It refers to the tweet receiving the highest number of impressions. This metric will show you what tweets are resonating with your audience. Therefore, you can decide to boost it and create more of such tweets.
• Top media tweet. This is a great metric for measuring the performance of tweets with visuals, as it shows the tweet with visuals that has received the highest impressions. 
• Top card tweet. Again, if you want to find the best-performing tweet with a Twitter card, this is the best metric, as it shows the tweet with the highest impressions, including those done by others.

Key Twitter Accounts Metrics to Track

You can track different metrics depending on what you want to achieve. Here are some of the most popular metrics to track for your account.

Engagement

This tracks how many users like, reply, or retweet your tweets. The metrics show whether users want to know more about your account or engage with you. A high engagement rate indicates that your call to action is effective.

Engagement Rate

To get the engagement rate, you should divide the engagement with the impressions. For instance, if your post was seen by 100 people, out of whom 80 engaged, the engagement rate is 0.8. That is better than another post seen by 1000 people, but only 600 engaged with it, as the engagement rate was 0.6.

Follower Growth

This metric will show you the number of new followers you gain over 30 days. If this number is high, it can indicate that your content resonates well with your audience. Combining this with the engagement metrics lets you determine if you are getting quality followers.

Key Ad Metrics

If you are running ads, you want to determine whether they are giving you value for money. Here are some key metrics to help you track that:

Cost per engagement result

This is a good metric that tracks the cost per action (CPA) that a Twitter user takes after seeing your ad. Since you will only be charged when the Twitter user takes a desired action, tracking the cost per engagement will help you manage your budget and get the highest returns on budget.

Key conversion

This metric will help you track the conversion from your Twitter ad. It shows the user's actions after coming across your ad, such as visiting your site and even completing a transaction. It is a good choice for tracking an ad's ROI as it will also track other key metrics such as total sales, conversions, post engagements, and transaction values.

Result on investment

The only reason you are running an ad is to generate results such as video views, clicks, engagements, conversions, etc. The result on investment is the best metric to help you determine if your ad is achieving the desired results. You should divide the results by the ad impressions to get this figure.

How to Effectively Use Twitter Analytics

You must understand how to use Twitter Analytics correctly for the best results. Here are ways to do that:

Understand Your Followers

The first step towards any Twitter marketing campaign, whether organic or paid, is understanding your target audience. You should, therefore, leverage Twitter analytics to understand your audience's demographic information, such as age, location, income, unique interest, and language. You can also segment your audience depending on the type of device they use and their interests and behavior. You can find this data on the Twitter dashboard. This is on top of the data on similar accounts that can turn into your followers.

The Most Effective Tweets

You can use Twitter Analytics to determine the topics that bring the highest engagement, such as retweets, replies, favorites, media views, mention clicks, and clicks on your hashtags. By closely observing the tweets driving the highest engagement, you can understand the content resonating with your audience. Creating more of such content can improve your bond with your target audience. You can also understand the best post to pin that tweet.

Understand the Best Tweeting Time

As noted earlier, certain times and days generate higher engagement than others. You must experiment with different posting times to see the days driving the highest engagement. The best posting time for Twitter will depend on various factors, such as geographical data. You can determine the optimal times and weeks to tweet by looking at Twitter analytics. It can also provide insights into the right tweeting frequency, even though you must keep posting at least once daily.

Leverage TweetDeck

You can leverage TweetDeck to make your work easier if you are a big brand with multiple Twitter accounts. With an easy interface, you can view multiple timelines in a simple interface. The interface features a customizable column showing lots of information in one place, such as timelines, scheduled tweets, notifications, direct messages, and more.

The tool is also a great option for social media managers who manage multiple accounts simultaneously. It can help them receive breaking news, schedule tweets, monitor brand voice, and find content fast and in real-time. With the feature, you can keep track of key interactions in one place. You can, therefore, stay on top of trends and be available to respond to customers' messages.

Track Ad Performance

If you are running a paid campaign on Twitter, you want to ensure that you get good returns on your investment. You also want to see if the ad campaign is bringing better results than your organic posts. By looking at the Tweet tabs, you can see the performance of your organic and paid posts. You can see your promoted posts' engagement and impression rate by zooming in on Promoted.

Improve Your Campaigns

Regularly monitoring your Twitter Analytics lets you easily tell which strategies are working and which should be abandoned. For instance, you might notice that tweets with visuals generate more interactions. You might also realize that you get better interactions when you use a certain language or tone of voice. Also, consider if there are different days and times of the week when the call to action receives more interactions. 

Find New users to Target

Twitter analytics will show you who your followers are, the people they are following, and their number of followers. This information can help you find new and other relevant Twitter users you can follow.

Best Third-Party Twitter Analytics Tools

We have already seen how to use Twitter Analytics Feature. To take your campaign to the next level, you can use third-party tools to get this metric. Here are some of the top tools to consider.

HootSuite

HootSuite is among the top social media scheduling and monitoring tools. It provides a wide range of Twitter data, such as:

• Twitter spend
• Return on your Twitter Spend
• Custom goal setting
• Leads, traffic, and revenue from Twitter
• Performance of your Twitter campaign

Hootsuite will also enable you to monitor hundreds of metrics and mentions. A key addition is your ability to determine the best-performing posts and the best posting time for generating the highest engagement and followers.

SocialPilot

One of the reasons why we love SocialPilot is because it will categorize your tweets into different key segments, such as:

• Most retweeted
• Most favorited
• Most popular

This tweet segmentation lets you see your best-performing tweets, which can help you increase engagement and followers. You can easily see the type of content your followers love. You can use the data to identify your trending hashtags and get analysis reports simultaneously.

KeyHole

While this tool has a free version, the most useful features are in the paid version. While it doesn't come cheap, the tool allows you to track up to three social profiles. It will also enable you to do a competitive analysis of your competitors to track your growth rate compared to competitors. 

Keyhole will also provide real-time insights into your followers, providing information on the location of the followers, their age, location, and language. You can track the account growth rate and benchmark other important information. Some of the key features of KeyHole are:

• Identifying the top hashtags to use in your campaigns.
• Competitor analysis and campaign insights.
• Brand mentions monitoring and  topic/keyword tracking.
• Comprehensive and automated reports for tracking the effectiveness of your campaign.

SproutSocial

SproutSocial is a comprehensive social media management tool providing key insights into Twitter campaigns. This is on top of its engagement and scheduling features. With the tool, you can track different metrics, perform competitor analysis, and gain deeper insights into your audience. Some of the key features of the tool are:

• Conversation and brand mentions tracking.
• Comparing your performance with that of the competitors.
• Getting general client reports.
• Managing the different aspects of your social media presence in a single platform.

The good thing about SproutSocial is its 30-day free trial period. After that, you can choose from different plans with different functionalities.

RivalIQ

RivalIQ provides a wide range of data, allowing you to do competitor analysis, social listening, and social post analysis. The tool will show you key information on your posts, such as the popular hashtags, popular topics, and the best posting time. You can also analyze the performance of different hashtags, track brand mentions, view insights to track, and engage your audience's growth.

With its competitor analysis feature, the tool provides a side-by-side comparison report, allowing you to compare two different Twitter profiles. The only limitation of the tool is that it is a bit expensive, costing up to $239 per month.

Brand 24

This tool combines Twitter analysis with social media monitoring, enabling you to analyze and track the different aspects of your campaigns. It is a great tool to help you monitor and analyze your media mentions. Not only do you get an opportunity to understand what is happening, but you can also stay on top of different conversations. You can use the tool to analyze sentiments, find influencers, and measure the performance of your social media campaign.

Some of the key features of Brand 24 are:

• Brand and conversation monitoring around relevant hashtags.
• Identify tweet sentiments, whether positive, neutral, or negative.
• Find influencers and track the number of mentions your brand gets.
• Get a mention feed to provide all the mentions in one place.
• Create detailed reports with some actionable insights.

Twitonomy

The tools mentioned above are generally meant for all social media sites. If you want a tool specifically for Twitter, consider Twitonomy. The tool will help you determine your follower demographic, understand which content performs best, and schedule your tweets at the right time to receive the highest engagement. Some of the key features of the tool are:

• Individual tweet analysis on metrics such as reach, top keywords, and engagements.
• Understand your audience's interests, locations, and demographics and tailor your content strategy.
• Schedule your tweet to receive optimal engagement depending on your historical data.
• Side-by-side competitor analysis to track your performance and identify key areas.
• Comprehensive reports, including detailed data visualizations.

While the tool has a free plan, this comes with limited features. If you need advanced features, you can pay from $19 per month.

How to Choose the Right Twitter Analytics Tools

We have already reviewed the top tools to use for your Twitter analysis. However, if you  want to select another one outside our list, here are the key factors to consider:

• Goals. The first key consideration is what you want to achieve with the Twitter analysis tool. Do you want to analyze competitors, increase engagement, or track brand mentions? Once you have determined your goal, you must choose a tool with features that align with your needs and goals.
• Pricing. Twitter tools have a range of pricing, from free to hundreds of dollars. While the free tools will enable you to save money, they also come with basic functionalities. On the other hand, paid plans come with many advanced features, such as in-depth reporting, social listening, and competitor analysis.
• Budget and target audience. If you are an individual creator, a free tool might be enough. But if you are an agency managing several Twitter accounts, it's advisable to go with the comprehensive paid plan.
• Workflow and team size. Are you managing several social media accounts? If yes,consider a platform that offers Twitter analytics in combination with comprehensive social media management.

Final Thoughts

By leveraging Twitter analytics, you can optimize your tweeting strategy, determine improvement areas, and grow your business on Twitter. However, to get these results, you need to do more than just check the dashboard. Instead, you need to understand the impact of each analytics on your Twitter account growth. By using our guide, you can understand the key Twitter metrics and grow your Twitter following.

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With over 368 million users, Twitter now X, provides an excellent opportunity for individuals and brands to promote themselves. However, one of the significant challenges they face when doing so is to drive engagement on their posts. Many X users keep churning out loads of content but with no engagement.

Remember that the lower the engagement level of your posts, the less visibility they will receive. While it can take time to build your social media presence, there are strategies you can use to increase your followers and build a brand on Twitter. This article will examine X engagement, explain why it matters, and provide actionable tips on increasing engagement.

What is X Engagement and Why it Matters?

Twitter (X) engagement is when someone engages with your content on the platform. This can be done in different ways, such as retweeting, replying to tweets, favoriting tweets, and tweet mentions. The actions matter because they indicate the amount of interest and participation that users have in the conversation.

Understanding your Twitter engagement lets you determine if your posts resonate with your target audience. Users who engage with your Tweets find them interesting, provocative, informative, and adding value. When you realize the content adds value to your followers, you can then focus on creating more of such content.

How to Measure Twitter Engagement

The easiest way to determine your X engagement rate is to check your Twitter analytics. To access these figures, tap on your profile image on the right-hand side. Tap on the drop-down menu to click Analytics. 

You can then go to Top Tweets to see the impressions and engagement each tweet gets. You will get your impression rate by combining engagement with impression. X already does this. You should consider using Google Analytics to analyze data on X's effectiveness in driving engagement. 

Tips to Increase Your X Engagement Level

Now that you understand why Twitter engagement matters and how to measure your X engagement, the next step is to find ways to increase your engagement levels. The following tips can help you do that.

Stay Relevant

Twitter content usually has a very short lifespan. If you want your content noticed, post more trending topics that may interest users. Whenever you tweet, ensure that the tweets are timely and contain helpful information for users. However, you can combine these with less serious posts, such as humor, as this also increases your retweets and drives engagement.

Engage with Other Creators

An old saying goes that you receive what you get. That applies to X, too; therefore, if you want to increase your engagement level, you should focus on engaging with other creators. When other users see you like, comment, or retweet their posts, they will likely pay attention to them.  

Remember that most X users value retweeting as it shows you validate their posts. This increases their chances of retweeting your posts and sharing your content. Interacting with other users will improve your engagement level and enable you to build relationships between your brand and the people you interact with.

Post Brief Tweets

Twitter limits the number of characters you can post to 280, which is an increase from the original 140 characters. However, this is not necessarily bad; it can help drive engagement. Various studies suggest that tweets with 80 and 110 characters, including hashtags and user tags, have the highest engagement.

Whether your goal is to entertain, inform, or share your opinion, tweets with this number of characters will likely offer more value and can receive many retweets. This is because the number allows users to add their hashtags or thoughts briefly.

However, if you use all 280 characters, the only option for users to add their thoughts is to edit the post. They will find this too involving and will end up losing interest. Therefore, if you want other X users to retweet your tweets, you should remove any hindrances that prevent them from doing so.

Add Links to Tweets

Twitter can be a great place to share your blog posts. The best way of doing that is by sharing your link in your tweets. But don't just make the links about yourself but your brand, too. Instead, when you come across great content on Twitter, share it with other users, too.  You can tag them, and they will appreciate it.

When you share other people’s posts, you will encourage them to pay more attention to your posts. It can also help you build good relationships with key industry players, who might reciprocate by sharing your content. This will result in higher engagement, more visitors, and traffic to your site.

Use a Lot of Videos and Visuals

A close examination of tweets that often go viral will reveal that most of them usually consist of images, short videos, and GIFs. In other words, they focus on creating tweets that catch the viewer's attention. Therefore, to capture your audience’s attention, use images or animations.

If you are a brand, one option is to use pictures of your best-selling products. You can also share high-quality and professional images from community events. However, ensure you use a friendly and consistent tone when doing so. You can include your brand logo as the display image. As for GIFs and videos, you can search for some of the most interesting ones to share. Include a video of real customers talking about your brand to enable your Tweets to stand out and be noticed by people sharing and interacting with your business.

Use Polls in Your Tweets

One of the top Twitter features that is effective in driving engagement is polls, as they attract users' attention and get them to respond. You can use polls, get your audience to vote on a survey, and add interaction to your content. This can be an effective strategy for getting your audience’s feedback on a particular feature, topic, or product. You can also use them to get people’s feedback on the type of content they need and how you can improve the user experience. In addition, it helps to drive engagement.

Understand Your Best Posting Time

This strategy works for most social media sites. Posting when your followers are online can help increase your posts' visibility. Remember that there are certain days and times of the week when your users will be more active than others. When you figure out these peak hours and post more during them, you can increase your views, resulting in a higher engagement level.

While these will depend on factors such as your audience demographics and locations, some studies suggest the best posting time is between Monday and Friday, 12.00 to 3.00 p.m. According to the Adweek study, posting around 5 p.m. results in the highest retweets, while between 12 and 6 p.m. has the highest CTR. Therefore, schedule your tweets ahead of time.

Leverage Twitter Ads

While organic posts are great for building relationships and achieving long-term results, they will not provide fast results. If you want results to come in fast, the best way is to use Twitter ads. While Twitter ads are more expensive than Facebook ads, they also have a higher click-through rate and can effectively drive traffic to your site. This is a good strategy for users without many followers to engage frequently with their content. Promoted Twitter tweets are an excellent ad for these kinds of posts.

While still in beta, Twitter conversation ads are designed to drive engagement. They work the same way as the promoted tweets but with added CTAs to encourage users to tweet using the hashtag. When a Twitter user clicks on the CTA, a brand message opens. The user can then customize and share the message. These ads can result in multiple organic posts for your brands and, therefore, are worth watching for.

Use Twitter for Customer Service

If you are a brand trying to drive engagement on your Twitter post, you should realize that when people interact with your posts, they search for answers to their queries and solutions to their problems. Therefore, a good idea would be to keep track of replies in a thread or Tweet to reach out to those inquiring about your product or services later.

This can be a good strategy for increasing your customer service efficiency and getting positive impressions from new customers. You can also create posts with steps or tutorials that provide answers to FAQs. If users provide you with pitches or ideas, provide them with answers fast to make them feel involved. This will result in higher engagement and better brand recognition.

Using Trending Hashtags

Twitter was among the first social media sites to use trending hashtags, and since then, they have remained big on the platform. When you visit the Twitter homepage, you will see different trending topics in your tweets or locations. With the platform giving prominence to trending content, you can amplify the reach of your content by adding hashtags to the posts.

According to one study, a tweet using trending hashtags has a 33% chance of getting retweeted compared to another tweet using plain text. This can be attributed to trending hashtags encouraging people to interact with and share the tweet. If you want to take it to a whole new level, you can even create your hashtag. 

An example of a brand that has successfully done this is the iPhone. After there were suggestions that it had a mediocre camera, it created the hashtag #ShotOniPhone, encouraging iPhone users to post images of themselves using their iPhones. The hashtag went viral and generated a lot of engagement, helping the brand reach a younger audience while encouraging user-generated content.

Run Twitter Giveaways

Social media users love freebies, and this applies to Twitter, too. Therefore, you can increase engagement on your Twitter account by using giveaways. This doesn't have to be a big present but could be free trials, vouchers, and discounts. As long as you make this the entry requirement, your brand can get a lot of likes, retweets, comments, and follows. By running Twitter giveaways, you can expand your reach and take your business to a new level.

Launch Threads

Another great way to increase engagement on X is by starting exciting threads. This works as Twitter is a platform for conversations first. A thread is an excellent option for starting a conversation and building relationships with others. Not only will your tweets be seen by more people, but it will also be a fantastic opportunity to share and respond to the thread.

Contribute to Trending Discussions

Interacting with other users is a great way to foster interactions. One way you can do that is by taking part in trending discussions as they  can help you position yourself as an expert, build authority, and increase your reach. You can easily build relationships and gain new followers.

Ask Questions

Another great way to increase your Twitter engagement is by asking questions. This strategy works as it shows people that you are interested in their voice. You provide users with an opportunity to share their experiences and thoughts, which helps to create a community and connections. Besides, questions are a great choice for sparking conversations and debates, which encourages users to stay around and continue engaging with you.

Avoid Overposting

A common mistake that Twitter users make is to fill the platform with different kinds of content, overwhelming their followers. It can also be a resort to oversharing other people’s content. This often causes their followers to tune out as their brains get overwhelmed by the information. This may result in a decreased level of engagement.

So, how can you avoid the challenge? You can start by stepping back and assessing the amount of content you are creating. If you are overposting, you can minimize the posting to once or twice daily. If you are overposting other people’s content, consider spacing it out so that it doesn't happen simultaneously.

Final Thoughts

Twitter is a great platform for reaching a large audience for your brand. However, if you only post content and wait for your audience to engage, you might not see the desired results. This is why it is essential to take practical steps to drive engagement. If you are wondering how to do it, the above tips will help you get started and grow your business on Twitter.

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With over 300 million users, Twitter is a great platform for individuals and brands to get noticed. Many users use the platform to share trending content and stay updated. Brands can also increase brand awareness and grow their businesses using Twitter.  

With Twitter's many benefits for brands, it's understandable why you may need to increase your followers. If you are just getting started, this may look challenging. Fortunately, with the right approach, it's possible to build your brand on Twitter and increase your following. If you are wondering how to do that, this article will help you.

Determine Your Niche

Before you even begin tweeting, you must know which niche you will serve. Your niche choice will depend on several factors, such as the goal of your Twitter account, area of interest, passion, and specialization. You also need to consider your target audience and how you can provide value and insights to them. With this information, it becomes easier to create relevant and consistent messages that will help you to attract followers.

Polish Your Twitter Profile

While this may sound like a basic tip, you might be surprised by the high number of  Twitter users who don't try to stand out on Twitter. A good Twitter profile should be more than just a photo and a bio. Remember that it's what gives a first impression of your brand. Certain elements are a must-have as they will show your seriousness in building a brand on Twitter. These are:

• A sharp profile picture of your brand showing what it does.
• A clear image of your face.
• An outstanding bio. A good idea would be to use humorous language.
• Links to your other relevant pages and websites, such as LinkedIn.
• An outstanding profile photo.

Ensure that your Twitter profile looks consistent with the look on other social media pages for ease of recognition and consistency. However, changing your profile picture at least once annually is also advisable.

Stay Active on Twitter

Like other areas of life, the more consistent you remain, the better your results will be. When new, spend time engaging and connecting with other Twitter users. If you have already built good relationships with your Twitter followers, spend time building your relationships with those people. You can do that by planning and scheduling your content in advance.

Staying active on Twitter makes it easy to get noticed. Remember that being active isn't only about posting and engaging with your audience. Other ways to drive engagement include replying to Tweets and retweeting other people’s tweets. You will see great results if you do that every day for five years.

Connect with Industry Leaders

An old saying goes, "It's not what you know but who you know." That applies to Twitter; therefore, you need to know people on the platform. Start by creating a list of industry leaders you want to connect with on the platform. After that, you can connect with them by:

• Replying to their tweets.
• Greeting them.
• Retweeting their tweets.
• Assisting them when they need help.

You can also follow them on other social media profiles, such as Facebook and Instagram, to show them that you value them. After all, many Instagram users are usually more personal on the platform than others.

You can use their posts to begin a conversation with them. The good thing about connecting with industry leaders is that they can help you connect with other experts. With time, you will know the who's who of your industry.

Create Valuable Posts

Having posts that add value will make people see your brand as valuable. To ensure that your post adds value, you can share your posts and other people’s posts at a ratio of 50:50. You can also use several tips to add value to your Twitter posts. These are:

• Understand your audience. Know your audience’s interests, pain points, goals, and challenges. Consider also the kind of content they prefer. What makes them interact with your audience or your competitor? Use surveys, Twitter analytics for business, and social listening tools to get this information.
• Stay authoritative. If you want to add value to your Twitter followers, you need to position yourself as an expert in your industry. To do that, you should regularly provide relevant, accurate, and trustworthy information showing your knowledge and experience. Use data and statistics from credible sources to back up any claims you make.
• Be creative. Twitter can be crowded and noisy, making it hard to draw attention to your brand amid millions of other posts. That is why you must be original and creative to stand out. Use mentions, humor, and storytelling to capture your audience's curiosity and interest.
• Stay engaging. Social media isn't a broadcasting channel. Respond to your followers' comments on your posts. Also, create posts that drive engagement, such as questions and replies to comments. Be sure to join relevant discussion groups.
• Be consistent. Remember that you will not grow your Twitter channel by creating one great post. Instead, you need to create valuable content as an ongoing process. This will help you build your audience’s trust and interest. Be consistent in the frequency, tone, and quality of content. A good idea would be to use a content calendar to plan your posts.

Mix Hard and Personal Posts

If you only post hard content, you will sound robotic and insincere. Twitter users have a strong affinity for brands that sound fake, and this will work against your brand. That's why personal posts can help show your brand's authentic side. You can post your selfie, a personal post of your dog, your favorite movie, or anything else that will add a human element to the post. This will also help you stand out as your followers will feel they are connecting with an actual human being rather than a robot.

Join Twitter Chats

We have already mentioned the benefit of connecting with industry leaders. One place where you can find connections with them is on Twitter chats. This is also a great place to connect with active and genuine Twitter users. People in active chats are ready to join a community. By joining them, you can have a community to help you if needed. However, be sure you are adding value to the Twitter chat. When you do that, you can even be invited to be a guest in the Twitter chat, boosting your Twitter followers.

Have a Blog

One of the most essential ways of branding yourself is by sharing your blog posts on Twitter. Unfortunately, many brands don't take advantage of this as they feel Twitter is for short content and engaging with others. What they don't understand is that a blog can help them showcase their expertise. It adds authenticity and context to your Twitter branding and is the best option to complement your short posts.

Post Visual Content

Humans are visual beings and are always fascinated by beautiful visuals. Therefore, one way of building your Twitter brand is by posting more visual content, such as images and videos. Instead of sharing text responses, you can take it to a whole new level by recording your responses. That will help you stand out and remain in the minds of your followers.

Stay Authentic

When building a Twitter brand, there is the temptation to put your best foot forward to impress your followers. While that is good, overdoing it may make you look and sound fake. This will likely work against your brand, as many studies indicate that Twitter users love authentic brands. 

Therefore, add some sassiness to your tweets and have fun. Avoid sounding like someone else, but express your values, opinions, and personality. Ensure that you remain honest and transparent about your strengths, challenges, and weaknesses. Instead of focusing too much on looking professional, try to be yourself. Implement the Twitter best practices, but at the end of it, be yourself. 

Use Hashtags to Increase Discoverability

Hashtags help your content get discovered, as Twitter uses them to organize content on the platform. If you are using the right hashtags in your niche, Twitter will recommend your content to people searching for such in your niche. Studies suggest that Tweets with hashtags get 100% more visibility than those without.

Track Your Progress

Once you have implemented the steps above, it becomes easier to track the tweets' performance. To do that, check for various metrics such as reach, engagement, click-through rates, and more. This will give you an idea of the kind of content that resonates with your audience. 

After monitoring the analytics, adjust your strategy. If you find that something is working, keep using it. If something isn't working, refine it. Continuously improving your Twitter brand can improve branding and increase followers.

Final Thoughts

Branding yourself on Twitter is an essential step in increasing your following. The good news is that it isn't difficult as long as you have the right strategy and stay consistent. Remember that building a personal brand is more than just increasing your followers. It's about creating genuine connections that will shape the success of your brand. By using the steps above, building a personal brand on Twitter and increasing your following is possible.