TikTok is a great platform for beginner creators because it doesn't consider the number of followers when deciding what content to show on the For You page. This means that the TikTok algorithm is usually friendly to new creators. However, with the platform's popularity growing daily, it is becoming harder to compete on it.

You must have a TikTok marketing strategy to grow your TikTok following and stay ahead of the competition. Alternatively, you can hire a TikTok marketing agency to help develop and implement your TikTok strategy. This article will guide you on what you need to know about working with a marketing agency. It will also provide you with the top agencies you should consider working with.

What is a TikTok Marketing Agency?

A TikTok marketing agency helps businesses leverage TikTok's power to grow their marketing. The company uses various marketing strategies to market its brands, including influencer marketing, content creation, and TikTok ads.

Why Hire a TikTok Marketing Agency

If you're a beginner in TikTok marketing, you may not have the knowledge and expertise to effectively promote your brand on the platform. To fully harness the platform's power, you need to tap into the expertise of TikTok marketing agencies. A TikTok marketing agency can help you maximize your ad spend and grow your ROI with a strategic execution of your campaign.

The agencies have an intricate understanding of the TikTok algorithm, trends, and user behavior, enabling them to create a great campaign that resonates with the platform's audience. Businesses partnering with a TikTok marketing agency can unlock a new world of possibilities. The agencies are very knowledgeable in influencer marketing and paid media. They use this knowledge to assist brands to improve their views and visibility on the platform.

According to a Nielsen study, businesses that use more than one ad format get 12% more returns in their ad spend. When businesses run two or three hashtag challenges, they can see a 20% increase in their return on ad spend (ROAS). Therefore, partnering with a TikTok advertising agency that uses these strategies can turbocharge your TikTok marketing.

Hiring a marketing agency will depend on available resources and your business goal. However, collaborating with an agency can have many benefits. This can provide you with a team of specialists with the knowledge and expertise to help you navigate the platform. The agency can also help you develop a comprehensive campaign and content strategy tailored to the unique TikTok ecosystem.

How to Choose the Right TikTok Marketing Agency

You need to consider several factors before choosing the right TikTok marketing agency. These are:

Use a research-based approach

TikTok offers analytics that tell you whether your promotion methods are working. When hiring a marketing agency, you should research whether they reference data when determining the best approach for your marketing campaign. If the data isn't available, they should have the tools to do the research themselves.

This approach is the best for two reasons. It will provide you with the best results for your marketing investment and give your business useful insights that can help in your decision-making.

Understand their process

Before selecting a TikTok advertising agency, understand their approach to creating a marketing strategy for your business. If they are experienced in the business, they should already have a strategy. Ensure that this strategy is straightforward and relevant to your business. You should also agree with them that their approach will best benefit your business.

Success-based strategy

Confirm if they use a result-oriented strategy and have a history of success. If possible, they should provide referrals to previous clients who succeeded with their strategy. While listening to what they offer is good, a third party can be the best person to give a balanced review. Look for their reviews on independent review sites such as Trust Pilot.

Pricing packages

You need to find out what they include in their pricing and whether they will handle all the elements of your TikTok marketing strategy. Some of the services that are commonly offered by social media marketing companies include:

• Management of multiple social media platforms.
• Designing graphics.
• Copywriting.
• Post scheduling.
• Reels posting.
• Direct media management.
• Responding to the posts’ comments.
• Performing reports.

Understanding your industry

Consider whether they have a good understanding of your industry. Also, consider the type of audience that the agency has experience targeting. Do they have marketing experience for B2B or B2C? Have they worked with brands offering products, services, or both? You need to ask these questions and ask for examples of the previous clients they have managed.

Up-to-date on trends

Does the TikTok marketing agency keep itself updated with the latest changes and trends in TikTok advertising? Remember that TikTok is a constantly changing field, and what has worked in the past won't necessarily work in the future. Remember that the TikTok algorithm also changes regularly, new tactics emerge, and people’s preferences change. A good social media agency should understand this and should keep tabs on what is working and what isn't.

Communication

Consider if the agency is good at communicating. This is important as open communication is important for a successful relationship between a client and an agency. Find out how often communication happens. You can touch base monthly if you don't need to play a major role and leave everything to them. You can communicate weekly if you know what you want to achieve with the campaign. Therefore, the most important thing is understanding your business and working with a strategy that works for your business.

Ad creation and running

Also, consider whether they can create and run ads. This should involve more than just boosting a post. They should be knowledgeable in developing a comprehensive advertising strategy and know how to use different design elements such as texts, videos, and images. This can help them determine what will work best for your campaigns.

Top 5 Best TikTok Marketing Agencies

Here are the top 5 Best TikTok marketing Agencies to consider:

Viral Nation

Viral Nation is an Ontario-based social media marketing agency that offers a wide range of services for different channels such as TikTok, YouTube, Facebook, Instagram, and Twitter.  They offer a wide range of services such as:

• Social media marketing and management.
• Digital marketing.
• Content marketing.
• Social content studio.
• Performance marketing.
• Talent management.
• Community management.

The agency combines organic and paid marketing methods to deliver results in a six-step process that involves:

• Strategizing your influencer campaign.
• Sourcing and contracting of influencers.
• Creation and scheduling of content.
• Measuring and tracking of results.
• Optimizing the campaign for the best results.

With an orientation price starting from $50,000, Viral Nation is best suited toward enterprises and big brands.

Fresh Country Authority

Fresh Content Authority is a Chicago-based TikTok marketing agency that takes a holistic approach to its social media strategy. It uses data to create a custom ad strategy that measurably impacts your TikTok growth. They offer a wide range of services, such as:

• Social media management.
• Content creation.
• Influencer and campaign management.
• Content production.
• Cross-platform integration.
• Strategy and reporting.
• Viral marketing methods.

With orientation prices starting from $10,000, Fresh Country Authority is a great choice for small and upcoming brands.

Disruptive Advertising

With its location in Pleasant Grove, Disruptive Advertising is a great TikTok marketing agency that is best suited for businesses looking to engage with a younger demographic. The company has expertise in creating strategies that resonate with the young audience on TikTok.

The agency takes advantage of the unique TikTok features, such as brand takeovers and branded hashtags, to create viral campaigns to enhance your brand’s engagement and visibility. They are inept in navigating TikTok’s nuances, making them unique in social media marketing.

Some of the services offered by Disruptive Advertising include:

• Analysis of the target audience.
• Campaign performance analytics.
• Content creation.
• SEO.
• Social media management.
• Instagram and Facebook advertising.
• Search engine marketing.

With a minimum campaign size of $5000, they are a great choice for small and upcoming brands.

SociallyIn

Located In Atlanta, Georgia, but with offices in Alabama and Los Angeles, SociallyIn is a social media marketing agency best suited for small and medium enterprises with budgets starting from $5000. They use cutting-edge technology, online trends, and influencer marketing to deliver a top-notch TikTok marketing campaign.

SociallyIn also runs campaigns for big brands like Toyota, helping them connect emotionally with their audience. This can be attributed to the fact that they start their campaigns with research and development to understand the unique aspects of their client’s businesses. They can then create a unique social media package relevant to the brand.

Some of the services offered by SociallyIn include:

• Influencer marketing.
• Social media management.
• Content creation.
• Social selling.
• Community management.
• Paid social advertising.

With unique packages tailored to each client's needs, SociallyIn has become popular with businesses of all sizes. In one year, they have managed clients' with over $6 million in advertising budgets.

Ubiquitous

While it was only launched in 2021 in LA, California, Ubiquitous has created a network of influencers and creators and now has a following of over 4 billion. The social media marketing agency has worked with big brands like Amazon, Disney, and Netflix. Despite this, they still have room for small creators as they have smaller packages costing from $20,000.

The success of the social media agency can be attributed to their use of data-driven approaches in their TikTok marketing. Additionally, their CEO, Alex Elsea, has experience running marketing campaigns and collaborating with influencers and brands on TikTok.

Some of their key services are:

• Influencer marketing for Instagram, TikTok, and YouTube.
• Content creation.
• Designing of a full-service strategy.

Final Thoughts

TikTok marketing agencies are making a targeted effort to reach the right audience. Therefore, they can help you boost your social media marketing on TikTok. Sometimes, these influencers may make your campaign go viral, expanding your reach exponentially.

However, not all the agencies will have the same results. Therefore, you should ensure that you select the right option. If you aren't sure which one to pick, you can consider one of the above options. Similarly, you can use our guide to help you choose any one best suited to your needs.

In recent years, influencer marketing has become an important part of TikTok marketing. The right influencer aligned with your brand can help take your brand to the next level. The increasing demand for influencer marketers has also raised the need for influencer marketing hubs. This article will guide you through everything you need to know about these critical marketing platforms.

What is an Influencer Marketing Hub?

Technology has made it easier for brands to connect with and manage influencers better. An influencer marketing hub is software that connects influencers and brands. The software solutions help you connect with the influencer you need for added versatility. This is important as there are many fake TikTok influencers with fake followings.

Benefits of an Influencer Marketing Hub

Here are several reasons why you should work with an influencer marketing hub:

• Complete influencer management. If you decide to use an influencer marketplace, you can only search for an influencer. On the other hand, an influencer marketing hub makes it easy to handle all influencer marketing tasks from one place.
• Simplify influencer marketing. It's not easy to manage the different aspects of influencer marketing. If you are a busy entrepreneur or marketer, finding an influencer while managing other aspects of your business can be hard. Luckily, an influencer marketing hub can handle the task of finding an influencer.
• Better influencer management. If you are working with different influencer marketers across various social media channels, it can be hard to communicate with them all. Fortunately, the software platforms can help to streamline your communication with different influencer marketers.
• Optimize your campaigns. With influencer marketing hubs, it’s easy to optimize your campaigns. They provide you with all the information you need to run them effectively.
• Convenient option. For most marketers, influencer marketing hubs provide them with the convenience and peace of mind they need in managing influencers.

Top 7 Best Influencer Marketing Hubs

Here is our review of the top 7 best influencer marketing hubs.

1. Klear

Undoubtedly, Klear is one of the most popular influencer marketing hubs. It works by analyzing social media data to provide services such as:

• Influencer discovery.
• Demographic insights.
• Campaign analytics.
• Social media reporting and analytics.

With its user-friendly interface and various features, Klear is an excellent choice for businesses seeking streamlined influencer marketing services.

2. Upfluence

Leveraging AI, Upfluence is an affiliate and influencer marketing platform that makes it easier to manage your campaigns. It's an excellent tool for saving time when working with influencers, making it suitable for smaller businesses with a few team members.

Some of the features of Upfluencer include:

• A chatbot for generating messages to your influencers.
• A tool for matching creator's brands with influencers.
• Influencer invoicing.
• Promo code generation.
• Product seeding, etc.

3. Social Champ

With its wide range of tools, Social Champ is designed to help you get the most out of your TikTok influencer marketing. From helping you find the right influencer to creating content for your TikTok target audience, Social Champ has everything you need to take your TikTok influencer marketing to the next level. Some of its key features include:

• Social media scheduling.
• Bulk uploads.
• Monitoring analytics.
• A mobile app.

Social Champ will also enable you to track your campaigns and find the best strategies. Their one-stop approach can help you build your TikTok profile and get great results.

4.Creator.Co

Creator.Co is an excellent platform for TikTok influencer marketing, as it is a campaign hub where creators connect with brands. With the collaboration Hub of the tool, you can have access to over 175,000 creators to collaborate with your TikTok campaign. The platform also allows you to sign on to automated influencer marketing campaigns.

Some of the top features of Creator.co are:

• Influencer discoverability.
• Content management.
• Influencer tracking.
• Influencer relation management.
• Campaign management.
• Campaign tracking.

5. Lionize

Lionize is another influencer marketing hub that will enable you to complete a wide range of tasks, such as finding a TikTok influencer, optimizing your influencer marketing strategy, and tracking your campaign data. The tool makes it easy to find an influencer through a simple step-by-step process that analyzes your business and marketing goal before filtering a variety of influencers.

Some of the key features of the tool include:

• Data tracking of top performers, post activities, and more.
• Influencer discovery.
• Content collection.
• Reporting and analytics.

6.BrandWatch

With Trends affecting the type of content you create on TikTok, you need a tool that will help you keep an eye on trends. BrandWatch is a social media tool that will allow you to keep a close eye on the conversations and trends on TikTok surrounding your industry. It will also help you find and manage influencers.

Some of the key features of Brandwatch are:

• A search function to help you find an influencer best suited for your project.
• An influencer dashboard to manage all your influencers.
• Ability to track your campaign results to share with team members.

7. Mavrck

Another full-service tool created to help brands work efficiently with influencers is Mavrck. Big brands like Disney, Netflix, Croc, Express, and more use the tool. You can also use it to accomplish various functions, such as reviewing potential influencers and executing your campaigns. When searching for an influencer, the tool will provide essential data, such as the number of followers.

Some of the critical features of Mavrck are:

• Influencer discovery and recruitment.
• Campaign management.
• Influencer analytics.
• Customizable data points.

Steps to Choosing the Right TikTok Influencer Marketing Hub

Here are the steps to follow when searching for an influencer marketing hub.

Determine Your Goal

Determining what you want to achieve with your TikTok influencer marketing is as important as other processes. Some of the goals you may have in mind may be to:

• Increase brand awareness.
• Drive website traffic.
• Make sales
• Generate leads.

Once you understand your goal, narrowing down your choice of a TikTok influencer marketing platform will be easier. This matters a lot as some platforms are best suited for specific goals than others.

Perform Audience Analysis

You will also want to understand the audience you are trying to reach on TikTok with the influencer marketing campaign. Understand their demographics, such as age, gender, location, and likes and dislikes. You need to be sure that this demographic is on TikTok. If they aren't, you will spend money without seeing a return on your investment.

Understanding the information lets you quickly identify the best influencer marketing platform that aligns with your goal and resonates with your target market. You can also easily select a platform with a wide selection of influencers.

Consider Audience Reach and Engagement

TikTok influencer marketing aims to reach the right audience with great TikTok videos. With the right platform, you can make your TikTok videos go viral. When selecting an influencer marketing hub, you should choose a platform that will enable you to get the right audience with a suitable follower base.

To help you make the right choice, choose a platform that will provide relevant influencer data. This could be information such as audience data, authenticity, and engagement. If a platform has a wide range of influencers, finding one that meets your needs will be easier.

Consider the Platform’s Features

The TikTok influencer marketing hub should have a variety of features to enable you to streamline your influencer campaigns. Some key features to look out for in the platform include:

• Influencer discovery. Influencer platforms should have an extensive network of influencers to browse through. The hub should make it easy for you to filter through the influencers using parameters such as niche, engagement rate, follower count, and other parameters.
• Campaign management. How easy is the platform for managing your influencer campaigns? Can you set goals, budgets, and project timelines? Does it allow you to track your campaign results and performance?
• Analytics. Does the tool provide you with the necessary TikTok metrics to help you determine if your campaign is successful?

Cost-effectiveness and Scalability

The cost of an influencer marketing hub may differ depending on various factors such as the number of features and their target businesses. It is essential to analyze the subscription plan, pricing structure, and other additional fees they may charge. This can help you determine if it is best suited for your business.

Check if the platform can be scaled to accommodate your future needs. This is important in meeting your business's future needs. The platform should enable you to customize your campaigns if necessary, and you should be able to adapt your strategies to emerging trends and market dynamics.

Security and Transparency

Selecting an influencer marketing hub that adheres to strict security measures is essential. This can enable you to protect your sensitive information when doing TikTok marketing. The platform should be transparent in its pricing structure and other details, such as influencer partnerships and campaign results. This is important for fostering clear communication channels.

Final Thoughts

With influencer marketing becoming a key pillar in social media marketing, the need for influencer marketing hubs has increased. Working with the leading TikTok marketing hub is essential for the best result. If you are struggling to find one, you can pick one of the options on our list. You can also use our guide to find one that is best suited for your business.

If you want your TikTok videos to reach a larger audience, you should consider promoting them. As one of the fastest-growing social media sites, TikTok has several tools to enable you to engage with your audience and grow your following. One of these is the TikTok Promote tool. This article will guide you on what you can do with this feature and how to use it to grow your audience. We will also guide you on other methods to boost your TikTok videos.

What is the TikTok Promote Tool?

TikTok Promote is a brilliant in-app tool that enables you to create ads from your TikTok videos, even if you didn't create the videos for that purpose initially. The tool allows you to edit and promote one of your current videos within the app.

Steps to Using TikTok Promote Videos

When creating TikTok Promote videos, here are a few rules to follow:

Understand your target audience

TikTok contains niche communities and subcultures with shared needs and interests. A subculture is a group with a shared interest, style, or aesthetic on TikTok. Some of the subcultures can include dancing, comedic skits, and cosplayers. The subcultures often have TikTok hashtags, trends, challenges, and more. The niche community refers to a group of TikTok users united by a common interest.

Therefore, the first step before promoting your TikTok videos is understanding your target audience. You should ensure that the videos you promote appeal to their tastes and emotions. To find your niche community, you can visit the TikTok Creative Center. This will show you the top-performing ads across different industries. It includes some insights into the audience's behavior. 

Optimize TikTok videos using different tools

After determining your audience, your next step should be creating highly captivating content. The good news is that TikTok has a lot of tools to enable you to do that. These include:

Relevant trending music

Go to the TikTok Sound Library to find a track from the thousands of options listed for free. However, if the platform discovers you are a brand account, you must use one of the sounds from the Commercial Music Library. You will find a variety of royalty-free tracks. This is important as it ensures that your videos don't receive strikes for copyright infringement.

Texts and Filters

Filters under categories such as portraits, food, vibe, and landscape can help you change your video’s ambiance. You can also use different fonts to add texts with different fonts, colors, and alignments. Under the editing tools, choose Text and select a duration that defines where the text will appear and disappear in the video.

Add Effects

TikTok provides various tools to improve your TikTok creativity and average video watch time. For instance, the Green Screen effect helps you change the video’s background. To add your desired effect, tap on the Effects library. You will find different effects categories, including New, Trending, interactive, and special effects. You can also preview the different effects.

With the wide range of effects available in the library,  you can easily create attention-grabbing videos even when you don’t have access to the top video production tools. You can also work with a freelancer to help you edit the effects. One option you can use to increase your brand's visibility and awareness is through branded effects. However, you must first become a TikTok partner before using branded effects. Therefore, contact the Partnership team to enroll in the program.

Recorded Voiceover

TikTok also has a voiceover tool that enables you to record your voiceover. The voiceover button is located on the right-hand side of the editing screen. You can pull the voiceover to the space where you want to add it and begin recording.

How to Access the TikTok Promote Feature

As noted earlier, TikTok Promote will enable you to transform your video into a great ad. You can access the TikTok Promote feature through the video settings, the Creator tool, or the Business Suite.

Video settings

Select one of your most popular videos to promote it. After that, go to the Video Settings and choose Promote. Tap on the three dots on the profile page, followed by Settings and Privacy.  If the platform considers you a business account, go to the Business Suite or Top Creator Tool and tap Promote. Choose one of your public videos.

Choose a video promotion goal

You need to determine what you want to achieve while promoting your video. Your goal could be something like:

• Getting more video views to reach new TikTokers.
• Increasing traffic to your website.
• Getting more followers.

Make sure you follow the SMART rules when selecting a goal. That means the goal should be specific, measurable, attractive, relevant, and time-bound. According to marketing experts, you must also decide which part of the buying process you need to appeal to. Consider how the video you will promote will resonate with audiences in different stages of the buying process. A good idea is to use different videos to hit the different stages of the buying journey.

Watch the TikTok analytics

TikTok has an analytics feature that enables you to measure the results of your campaign. You need to use this tool to determine if your promoted videos bring the desired results. You can also use the analytics to:

• See industry data and trends.
• Hear the customer's point of view.
• Mix with your audience and other creators.
• Identify the experts and influencers in your niche.

 Under the Promotion page, you will see various data such as:

• Video status: Is it a pending review, active, paused, or rejected?
• Your Ad spend and the duration of the ad.
• Views your video has received.
• If promoting a website, the number of link clicks.
• Likes, comments, and shares of the video.
• Gender and age range of your audience.

To see your video Analytics, you can:

• Tap on Settings on your page.
• Tap on the three dots on the far right.
• Tap on Creator Tool, followed by Promote.
• Tap on See Details.

What Will Happen When You Promote Your TikTok Video?

We have covered the basics of TikTok Promote. However, you may be wondering if it's worth the money. If you understand how to use it effectively, the answer is yes. Here are some of the benefits of TikTok Promote:

More authenticity

Unlike other TikTok advertising methods, such as influencer marketing and TikTok top view ads, TikTok Promote gives you more control. The fact that you are promoting the videos you created also offers you more authenticity.

More views

While engaging videos and using the right hashtags can be beneficial, there are limits to what you can achieve. Remember that the algorithm will also consider other factors, such as the quality of your competitor’s videos and TikTok engagement levels. 

That means if your competitors create better videos, your video will be preferred less. However, when you use the TikTok Promote feature, you will get more views, no matter the quality of your videos.

Reach new audiences

While this is closely connected to getting more views, you will likely reach new audiences when promoting your TikTok videos. The more people view your video, the more followers you will gain. This is especially true when you create high-quality videos that align with your TikTok marketing goal.

Website marketing

If you are an ecommerce site, one of your goals may be website visits. Once the visitors are at your site, you can then convert them. When using the TikTok Promote feature, you can choose a goal for your campaign, such as a website visit or getting more visitors to your landing page. 

After choosing a goal, you can enter your URL and a CTA goal, such as Shop Now, Contact US, or any other goal. By getting more website clicks, you can ensure that your brand is valuable on the app and even off the app.

Tips For Success When Using TikTok Promote

The results of the TikTok Promote feature depends on various factors, such as the videos' objective, audience, and quality. While the tool will help you get in front of an audience no matter what, you can convince those who view your videos to become your followers. To  ensure better results with TikTok Promote, consider using these tips:

Choose the right objective

When running a campaign, TikTok allows you to choose from various objectives, such as awareness, consideration, or conversion. However, when using the TikTok Promote feature, the goal can be views, followers, or website visitors.

If you promote your TikTok videos to increase awareness, build trust, or expand your name, your goal should be to increase your views and impressions. If your goal is to increase followers and website visits, this can fall under different considerations, such as increasing awareness, interest, or engagement.

Select the right audience

When selecting an audience, you will have two options: custom and automatic. To decide which option to choose, consider how well you understand your target audience. If you haven't taken the time to research and understand your target audience, the automated option will be a better option for you. This option hands over the authority to choose an audience to TikTok.

When you choose “custom,” you have the power to decide your target audience’s demographics. This includes data such as gender, interests, and age range. Therefore, if you understand your target audience well, use the custom option.

Promote your best video

According to TikTok, you should promote your best-performing videos for the best results when using the TikTok Promote feature. Rather than selecting that short video you thought should have gone viral but didn't, choose one that received the highest number of likes and engagement. This is understandable, as it shows that the video resonates with your audience.

Make good quality videos

There are several tips you can use to avoid having blurry TikTok videos. These include:

Ensure that you upload the right video specifications

TikTok doesn't automatically change the quality of your video as long as it meets the following requirements:

• Clip’s recommended size.
• Recorded and uploaded the video in the right format (MP4 or MOV).
• You have chosen the right code type.

When recording a video using the TikTok app, the video is automatically set to the right specifications. However, if you upload a previously recorded video, TikTok will edit it before you can upload it.

Choose the right screen resolution

All TikTok videos should have a maximum resolution of 1080P. That means even when you upload a 4K video, TikTok will still downgrade it to 1080P. You can avoid having TikTok edit the quality of your video by uploading 1080P videos.

Use the recommended TikTok video dimensions

Certain video dimensions can help you to avoid blurry videos. These are:

• If it's an iOS file, the maximum video size should be 286.7 MB. If using Android, the maximum size should be 72 MB.
• Use a vertical format for all your videos with the aspect ratio dimensions 9:16.
• TikTok has a universal format container and codec of MP4.H.264.
• TikTok files are usually in MP4 or MOV format.

Avoid the TikTok uploading glitch

A high quality video can be turned into a blurry video by the TikTok uploading glitch. However, such a blurry video can only be noted by you and not other TikTok users. Therefore, before you delete the video and upload it again, you can try watching it on another device, such as a desktop or iPad. You might be surprised that the video isn't as blurry as it looks on your device.

Conclusion

The TikTok Promote feature has made it easier for TikTok creators to promote their videos. This feature can increase your video views, followers, and website visits. If you are wondering where to start with TikTok Promote, our guide will help you. You can also read our guide on how to promote TikTok videos for free.

With the continuous growth of TikTok, many brands are looking for ways to grow their presence on the platform. As TikTok provides different ways of promoting videos, many users often wonder whether it's worth promoting videos on TikTok. If you are one of them, this article will answer your questions.

What Does Promoting TikTok Videos Entail?

TikTok video promotion refers to the various steps and strategies used to increase a video's visibility, engagement, and reach. There are several methods of promoting TikTok videos. These include:

TikTok Promote

This can be considered the default way of promoting a TikTok video, as it is an inbuilt feature that helps individuals and businesses promote their videos. Simply put, you can choose to promote a video you created on TikTok. The main benefit of this method is that it is usually more affordable than other promotion methods.

To be eligible to use TikTok Promote, you should be:

• At least 18 years.
• Agree to the terms of service and privacy policy of TikTok Promote.
• Have a creator or a business account.

Remember that you can only use the TikTok Promote feature for your public videos with original sounds. You can, however, add sounds from the TikTok commercial music library.

TikTok Ads

On top of the TikTok Promote feature, you can use other ad types to promote your TikTok videos and reach a specific audience on the platform. You can customize the Facebook ads depending on your goals, budget, and audience demographics. 

The ads usually appear between organic user-generated content with a sponsored tag and a call-to-action button. Viewers are taken to the landing page when they click on the ad. Like on Facebook and Instagram, most TikTok ads usually work on an auction model. That means you must specify your campaign's bid and daily spend limit.

There are several types of TikTok ad options to consider, such as:

• In-feed video. These appear on the native user's newsfeed. When you promote a video using this ad type, it will appear on the user's For You page.
• Top-view ads. These are the ads you usually see when opening the TikTok app. They are a good option for capturing the viewer's attention because they appear on the full screen with sound on the video.
• Spark Ads. TikTok started this type of ad in 2021. It enables brands to sponsor content related to their brands.
• Video ads: Full-screen video ads range from 5 to 60 seconds and are often shown on the user's For You page.
• Image ad. Image ads usually feature an app or brand name on the For You page.
• Carousel ad. The ad format comprises up to 10 images and is usually shown in the TikTok newsfeed.
• Branded effects. You can also create ads to appear as branded stickers, filters, and other AR content.
• Video shopping ads often feature product tiles, which allow people to click through to a product gallery on the app.

There are other types of ads, but the above are among the most common.

Cross Promotion

You can also promote your TikTok videos across social media platforms like Facebook, Instagram, and YouTube. The best platform for cross-promoting TikTok videos is Instagram, which allows you to post content on Instagram reels. 

However, you should be careful when using videos with the TikTok logo on other social media platforms. When you share your videos to these platforms, include a call-to-action asking people to like the video and follow you on TIkTok. Here are a few tips for cross-promoting TikTok videos:

Set a cross-promotion goal

Consider what you want to achieve with the cross-promotion of your TikTok videos. Is it to get more followers or subscribers, make your TikTok videos go viral, or improve engagement? The goal you set will be your KPI, which should be trackable using TikTok analytics.

Tailor the content for each platform

You don't have to promote your TikTok video exactly as it is. Remember that each platform has its rules for sharing content. A platform like YouTube is geared toward long-form content. However, YouTube shorts are also a great place to share TikTok videos. Making simple changes to your videos can mean the difference between reaching goals. Therefore, make sure you customize the TikTok video for each platform.

Schedule posts ahead of time

After creating great content for each platform, the next step is to consider what you are posting. A good idea is to have posts scheduled well in advance. It is important to:

• Create a social posting calendar and determine what to post and when.
• Create posts before time and schedule them.
• Ensure that you post at the right time.

Reformat the post to each platform needs

Every social media platform has its format and features. On Instagram, there are Stories, while Facebook has Reels. You need to adapt your TikTok videos to the needs of each platform. While the general message will remain the same, the format and messaging may differ. Reformatting content means you may need to adjust your content slightly and even incorporate photos and videos.

Factors to Consider Before Doing a TikTok Video Promotion

To determine if TikTok promotion is worth it, you need to analyze your return on investment. There are several factors you need to consider to do that. These are:

Brand Goals

What are you trying to achieve by promoting your TikTok videos? Some of the goals would be to:

• Increase your brand awareness.
• Increase sales.
• Generate leads.
• Drive traffic to your site.

After determining your goal, you need to align it with certain trackable metrics. These metrics could include views, clickthroughs, shares, conversions, or sales. This will help you determine whether you are meeting the goal or not.  

Audience Alignment

Most of the TikTok user base consists of GenZ and millennials. Using TikTok promotion methods can be worthwhile if you are selling products and services targeting these demographics. However, if you are selling a product or a service that targets the older generation, you might want to reconsider if promoting your TikTok videos is worth it. That said, old age groups are joining TikTok in droves, and you don't have to give up so fast.

Cost/benefit Analysis

In most cases, promoting your TikTok videos will cost you money. In addition to the cost of advertising, you will encounter other costs, such as content production, editing, and more. Therefore, you must evaluate to determine if the benefits are worthwhile. 

Conversion Tracking

One of the best ways to determine if your videos bring in the desired results is by tracking the conversion rate. Some metrics that will provide insights into the conversion rate include visits to your site, sign-ups, and purchases. There are many tools you can use to help you with the tracking.

Comparative Analysis 

Since there are many other advertising options, you need to find out if TikTok is giving you the best return on investment. You can compare TikTok's cost per acquisition and engagement with other platforms.

Pros and Cons of TikTok Video Promotion

If you are wondering if TikTok video promotion is worth it, here are the pros and cons to help you decide.

Pros

• Large user base. TikTok has millions of active users worldwide, which provides a vast potential for your brand to reach and engage with.
• Potential to go viral. The TikTok content discovery and algorithm can make it easier for the content to go viral, improving brand exposure and increasing the reach.
• Influencer partnership. By partnering with the right influencers, you can easily increase your brand's reach and engagement on TikTok.

Cons

• A non-diverse audience. As noted earlier, the TikTok demographic often consists of younger age groups. This means if you are trying to reach an older demographic, TikTok might not be the right space to enable you to do that.
• Lower attention span. TikTok's content usually consists of short videos, so it's only suitable for promoting short and captivating videos. Therefore,if your goal is to deliver longer videos with in-depth details, TikTok might not be the right platform for that.
• Competition and saturation. With the continued growth of TikTok, the platform is becoming increasingly saturated with content. That means it can be hard to create unique content that will help you get noticed.
• Concerns about data privacy. There have been concerns about how TikTok maintains data privacy. Therefore, before deciding to use the platform, you need to review its data privacy law and be sure you are aligned with it.

Is Promoting TikTok Videos Worth It?

In conclusion, TikTok offers opportunities and challenges for brands promoting on the platform. However, they can leverage the large user base and the potential for their content to go viral when promoting on the platform. By reading our guide,they can make an informed decision about whether to promote TikTok videos.

One of the reasons why TikTok is so popular is because it allows the use of some of the most popular music tracks. However, you may try to upload a video but fail to do so because of what TikTok considers “copyrighted music”. 

This often raises two questions: which music is allowed, and which is copyright-protected? This article will guide you on everything you need to know about using TikTok videos with copyrighted music.

What is Copyrighted TikTok Music?

When artists create original music, they retain exclusive ownership of the songs. The rights give them the authority to film, print, record, perform, and publish the music. They also have the right to allow other people to use the song. This also means that when other people use the song without their express permission, they have a right to ask for the song to be taken down or, in extreme cases, take legal action against the person infringing on the copyright.

When a TikTok video is copyrighted, you don't have the right to use it. Therefore, the artists' work is legally protected, and they earn money when used. The amount they are paid depends on different factors, such as the musicians' popularity and the project's size.

So, how does copyrighted music affect you as a TikToker? You cannot use music without the artist's permission when copyrighted. If TikTok allows you to use a particular song, they have a licensing agreement with the recording label. However, even in such a case, you can only use a short snippet of the song and not the entire song.

If you want to use a whole track, you will need the artist's recording label’s permission.  Since it's hard to get artists like Taylor Swift, you must get creative if you have to use popular tracks on TikTok.

What is the Impact of Using Copyrighted Music on TikTok?

Whenever you post a video on TikTok, the platform checks if it is copyrighted. If you are allowed to use the song, you will not be in trouble. You can do that by selecting the songs the app allows or using copyright-free music. The consequences can be tough if you use a particular song without authority. TikTok has different ways of detecting copyrighted music in a video, so there is no way to escape their detectors. These include:

• An automated system to detect copyrighted music in every video.
• A content moderator to check if the content goes against the TikTok policy.
• Users reporting cases of copyright infringement.

These are some reasons why TikTok is removing thousands of popular audio songs.

What Happens When You Get Copyright Claims on TikTok?

If this is your first time using copyrighted music in your videos, the platform can simply remove the videos. When that happens, you will be notified. You can then appeal if you believe you have the right to the song.

TikTok can impose stricter punishments if you have been reported several times. You can have your account suspended or permanently banned, and you might even be banned from opening an account. TikTok will usually issue a strike whenever you get a copyright infringement notice. When you receive three copyright infringements, your videos will be removed.

It's important to note that copyright and trademark infringement are counted separately. Therefore, your account will be banned when you get two copyright strikes and one trademark infringement. However, if your violation report is retracted or your appeal is approved, all copyright strikes will be removed from your record.

Types of Music Allowed in Branded TikTok Videos

While everyone should be careful about the types of TikTok music they use in their videos, you should be extra careful if you use them for monetary gains or in ads. Even when TikTok music is allowed on TikTok, it should not be for commercial use, such as affiliate marketing videos. Thus, when you use that kind of music commercially, it will be pulled down.

While TikTok has a dedicated commercial music library, only a few thousand tracks are allowed for use without limitation. The best way to use the latest trending music without limitation is to use copyright-free music.

Some sites have an incredible catalog of copyright-free music that can be used safely on TikTok videos. Some of these platforms even allow you to use the songs across different platforms, unlike the music found on the TikTok app.

How to Use Copyright Music On TikTok

TikTok is very strict regarding the use of copyrighted music. If you don't want to receive a strike on your videos, there are four ways to use copyrighted music. These are:

Using Your Original Tracks

If you are able to create an original track, this is a big accomplishment you should be proud of. Besides, you want to promote the song as much as possible. Therefore, you should promote the song by using it across different social media platforms, including TikTok.

There are several steps you can take to add a song to TikTok. These are:

1. Record a high-quality song.
2. Create a video and upload it to a third-party video editing software such as Filmora Pro or Capcut.
3. Export the video using the recommended TikTok dimensions of 1080x1920.
4. After exporting, open the TikTok app.
5. Click on the Plus(+)  button.
6. Choose your saved video.
7. Tap Next. You are done.

Using your original music on TikTok has many benefits, such as having other users use the sound. This can go a long way in marketing the track. When someone uses the song in their videos, a clickable link with your name will be added to the song. This can provide more exposure to your music and make your TikTok videos go viral.

Using Public Domain Music

When a song's copyright expires, it is saved in the public domain. That means you don't need permission from the original creator to use the song. The transition usually happens after about 70 years from the original creator's passing. Some of the public domain music tracks include Happy Birthday, and We Wish You a Merry Christmas.

Creative Common Music

Some artists have no problem with other people using their music on their videos as long as they are given credit. However, when using videos with this kind of license, some artists may require you to use the Creative Common License. Therefore, before using the video, research the terms of use.

What Happens When You Wrongly Receive a Copyright Strike?

When your content is tagged for copyright infringement, you will be notified that it has been removed. If you believe the content was incorrectly flagged, you can raise an appeal with  TikTok. To do that, you can either:

• Submit an appeal through the app.
• Use the counter-notification form.

Ensure that you provide all the information required and any other evidence you may have. If your appeal goes through, your videos will be reinstated, and any strikes will be removed. Some of the valid reasons to appeal include:

• If you posted content protected by freedom of speech.
• You only used a small portion of the work rather than the entire video.
• You didn't know that the use of the video was disallowed.
• Other people are posting similar videos.
• You aren't claiming to be the owner of the copyrighted video.

How to Avoid Copyright Claims On TikTok

If you want to remain in TikTok’s good book, there are three rules you should follow. These are:

Do I use copyrighted music in my content?

If your answer is yes, you need permission from the copyright holder. Failure to do so will result in music claims against you. Adding music from the TikTok library will generally be good. But if you are adding music from other sources, you should be extra careful. TikTok also has AI tracks that have become super popular.

Do I have permission to use the music?

You will be faced with copyright claims without permission to use the track. The easiest way to stay safe is to use copyright-free music.

Do I dispute the TikTok copyright claims?

As explained earlier, you can dispute the claims if you believe your content was incorrectly flagged for copyright infringement.

Conclusion

Music copyright infringement can have dire consequences for your videos. If you don't want your videos to be removed or your account permanently banned, you should avoid it as much as possible. The first step towards abiding by it is understanding how to promote TikTok videos using copyrighted music. By reading our guide, you can easily avoid copyrighted music and keep your TikTok account safe.