TikTok has experienced phenomenal growth since its launch in 2016. Statistics indicate it grew more in four years than Facebook in seven years. That means that the short video-sharing platform is growing faster than Facebook. With TikTok adding marketing features such as branded hashtags, in-app shopping, and live streaming, it has become important for brands looking to connect with customers. 

However, with TikTok focusing more on entertainment, a common concern has been the effectiveness of its marketing. This article will look at the ROI (Return on Investment) of TikTok marketing and provide actionable tips for better results when advertising on TikTok.

Statistics on TikTok Advertising for Marketers

If you are a marketer trying to get noticed on TikTok, you must understand some key TikTok statistics. These are:

TikTok’s Personal Usage Statistics

• TikTok reached over 1.95 billion users in 2023, an increase of 16% from 2022. By the end of 2024, the app is expected to reach over 2 billion users.
• In over 40 countries, TikTok is the most downloaded app.
• TikTok is ranked number 5 as the most popular app on Playstore.
• TikTok is ranked 7th as the most trusted app.
• 18.2% of the global TikTok audience consists of women between 18 and 24 years old, while males in the same age group make up 18% of the population.
• Around 29% of the app’s users confess to visiting the app every day.
• In the United States, adults spent 4.43 billion minutes on TikTok in 2023. According to  Insider Intelligence, TikTok will overtake all other apps in the minutes spent on the app.
• ⅔ of teens in the United States confess to visiting the app daily
• TikTok data indicates that millennial followers are more likely to create branded content on the app and tag brands.
• The majority of TikTok users love the post's storytelling format. According to GenZs using the app, 2 in every 5 are attracted to content tailored to their needs.
• Most TikTok users love tutorials. 62% of users love them, while 39% of users prefer product reviews, and 38% prefer personal stories.
• 40% of TikTok users use the app as a search engine, 43% use it to get the latest news, and 53% of app visitors search for funny content.

TikTok for Business Marketing Statistics

• While TikTok was previously used as a platform for viral dance challenges or dance trends, more businesses are now using the platform to promote their brands. According to an Adobe study, 54% of businesses have experimented with TikTok marketing in 2024. On an average, businesses make around nine posts per month.
• One in every four businesses uses TikTok to sell products or services. Besides marketing their own products, businesses are also using the platform for influencer platforms. At least one in every four businesses has used TikTok for selling or promoting their products.
• Most businesses commit 15% of their marketing budget to TikTok. Further analysis of this data shows that 43% of businesses create content related to their products. Other popular types of content businesses create are product/service reviews, personal anecdotes, memes, and trending challenges.
• Statistics also show that businesses struggle to gain their foothold on TikTok.  A third of all businesses report struggling to gain their foothold on the platform, while 25% say it's a struggle to keep creating content consistently.
• Collaborating with TikTok creators produces great results. TikTok data shows that ads in collaboration with creators resulted in 26% increase in brand favorability among users of social and video platforms.
• TikTok’s advertisements perform better than traditional ads. According to one study, even though their frequency is lower than that of TV ads, they generated almost a similar amount of dollars for every 1000 impressions 
• Most people use TikTok for product discovery. Statistics indicate that 15% of all product discoveries occur on TikTok.
• Outside the non-gaming apps, TikTok is the top platform for consumer spending. The app was the first to reach $10 billion in consumer spending on the Google Play Store and the Apple App Store.

TikTok vs. Facebook Advertisement: A comparison

Here is a comparison between TikTok advertising and Meta.

Cost

When considering the ROI of a TikTok advertisement, the first factor is the cost of advertising on the platform. One of the benefits of TikTok is that the usage level is growing faster than the speed at which advertisers are adopting the platform. Even better is that the CPM, which indicates the reach of an ad, is considerably lower on TikTok than on Meta: $1.95 compared to $4.89.

The same thing applies to the CPM, an indicator of the reach that is also lower on TikTok. Statistics indicate that you will pay 2.5 times more on TikTok to reach the same number of people on Meta than on TikTok.

User Engagement

When advertising on TikTok, one key consideration is the engagement level through likes, comments, and shares. Again, TikTok advertisement results in 835% higher engagement than Meta. This results from the authentic nature of ads on the platform, as they do not look like traditional ads.

When advertising on TikTok, your chances of driving engagement are eight times higher. However, users are more likely to click on Facebook than TikTok ads. But why is this so? This can mostly be attributed to the design of TikTok ads. While they often appear on the full screen, it can be hard to discern them as ads. 

This aligns with the TikTok mantra, which states “Don’t make ads; make TikTok”. Another reason could be the TikTok algorithm, which focuses on keeping users on the platform. That means they don’t like to promote directly to users.

Impact on Sales

As noted in our last point, TikTok is a cost-effective way to reach and engage your audience. However, getting users to click on an ad is usually harder than Meta. This is important as you only use these social media platforms to grow sales. So, how does TikTok perform in terms of growing sales compared to Meta?

Statistics show that Meta has a better ROAS (Return on Ad Spend) than TikTok by 26%. However, with its 11x ROAS, TikTok still offers good value for money. As noted earlier, TikTok ads are designed to keep users on the platform. That means that, with a direct comparison, TikTok has a higher cost per sale than Meta by seven times. 

However, users make decisions depending on the ads they see. A recent study shows that 49% of TikTok users will likely purchase a product or service when they see its ad on TikTok. A testament to that is the #TikTokMadeMeBuy that went viral in 2023, where people shared testaments of the things they bought after coming across them on TikTok. The hashtag received over 6 billion views and showcased a wide range of products users bought after finding them on TikTok.

Advertising Strategies for TikTok Ads

Several strategies can help you reach your target audience through TikTok advertising. One of these is using short and creative videos relevant to your brand. You should ensure that the videos are informative, attention-grabbing, and entertaining. When creating such videos, use relevant keywords and trending hashtags. You should also make them high-quality. 

Another strategy is to leverage influencer marketing. You can contact large influencers to create videos related to your niche. These videos don’t need to be promotional but can be user-generated content. You can have the influencer run contests and giveaways to their followers. This strategy can help you reach a large audience that isn’t part of your followers.

Finally, paid ads are the last strategy you can use to reach many people interested in your products or services. Brands can create ads targeting users in their demographic market. The ads can be run daily or weekly. You can also set a budget for the amount you want to spend on your campaign. 

Conclusion

Google and Meta have had the biggest grip on digital ad spend in the last decade. However, in the last few years, TikTok is giving them a run for their money. This is good as it will bring competition to the industry. Each platform will need to innovate and probably adjust their pricing to remain competitive.

One of the benefits of TikTok advertising is that it offers great value for money. Since the audience is growing more than the number of advertisers, TikTok rates are still lower than those of Facebook and Google. Besides, they are great for driving engagement and making your brand known. 

However, the platform has drawbacks, especially because users are less likely to click on an ad than on Meta or Google. Therefore, you need to find out if TikTok advertising is worth it for your brand before you can use the platform. If you are wondering if TikTok advertising will provide real value for money, our guide will help you understand the benefits, drawbacks, and possible ROI. We recommend you also read our guide on affiliate marketing on TikTok.

With over 2 billion uploads and 1.7 billion active users, TikTok has a large audience that brands and affiliate marketers can leverage. This is especially true for products targeting GenZs, as most TikTok users are between 16 and 30. Studies indicate that 29.1% of affiliate marketers use TikTok to drive traffic and promote their affiliate products.

However, before starting affiliate marketing on TikTok, you must understand how it's done. This is important as not all products are suitable for marketing on the platform. The most important thing is to ensure that the product is suited for TikTok's audience. Additionally, there are other things you need to know. This article will guide you on everything you need to know before starting affiliate marketing on Tiktok.

What is TikTok Affiliate Marketing?

TikTok affiliate marketing involves using TikTok videos to promote merchants' products or services in return for a commission. With its unique characteristics, TikTok has become a popular platform for affiliate marketing. First, the app focuses more on videos, creating a unique opportunity for users to create content such as product reviews, user guides, unboxing videos, and more.

To do affiliate marketing on TikTok, you must create videos your target audience will love. You can then insert affiliate links in your videos or on other external platforms. You should also find ways to drive traffic to the affiliate marketing site or landing page.

Experiencing success with TikTok affiliate marketing depends on your content creation strategy and audience size. Here are the steps to follow in TikTok affiliate marketing:

1. Getting a merchant link. As an affiliate marketer on TikTok, you are provided with a dedicated URL or custom link identifying you as the creator. Sometimes, you might be provided coupons and other discount codes through an affiliate link.
2. Brand promotion. The affiliate marketer will now promote the brand’s link on TikTok while encouraging the audience to buy the product using their affiliate link.
3. Earn a commission. The merchant will pay you a commission every time the product users buy the product using your affiliate link.

As an affiliate marketer, you may not always deal directly with the merchant. In this case, you should register with a third-party network that acts as an agent between the merchant and the affiliate marketer. The networks will also connect you with merchants in your niche.

Why Consider TikTok For Affiliate Marketing

Are you wondering if affiliate marketing on TikTok is possible? Here are some reasons to consider it.

Ease of Going Viral

First, the TikTok algorithm is designed to show users the content they are more likely to interact with. That means no matter your number of followers, you can make your TikTok content go viral. With the algorithm prioritizing content that receives the highest number of likes, shares, and comments, there is no better place to reach a wider audience with your content than on TikTok.

Unique User Demographic

With most users on TikTok being younger people aged between 16 and 24, TikTok provides a unique opportunity to market products and services to users in this age group. However, in recent years, older age groups have joined TikTok in large numbers, making it possible to market products targeting them, too.

A Ready Audience

Studies indicate that 40% of TikTok users use the app for product research. Another 55% of TikTok users find products on the platform. Other statistics indicate that every 4 in 10 users buy products after discovering them on TikTok. With such a ready audience, TikTok is a goldmine for affiliate marketers. It means affiliate marketers have an opportunity to present the product buying links when the audience is ready to make a buying decision.

High Engagement Rate

Studies indicate that TikTok has a higher engagement rate than other social media platforms such as Facebook and Instagram. According to one study, users spend an average of 52 minutes daily on TikTok. This means when you promote affiliate products on the app, there are higher chances of users seeing and acting on your affiliate products on TikTok than on other platforms.

Content Style

TikTok is popular for creating short and engaging content. One advantage of this kind of content is that it allows marketers to create short and engaging videos and discussions on products and services. The platform's emphasis on creativity and authenticity aligns well with the informal but more personal approach in affiliate marketing.

Wide Range of Niches

The TikTok communities are centered around certain topics and niches, providing an exceptional opportunity to market to them. No matter your niche, whether beauty, technology, or fitness, you can easily find a community to market products to, on TikTok. 

Ecommerce Integration Capabilities

Recently, TikTok has added features like the TikTok shop, enabling users to sell their products or services directly through the app. If you promote affiliate products, you can now easily include product links and track your conversion data.

How TikTok Affiliate Marketing Works

When doing affiliate marketing on TikTok, you cannot afford to approach it in the same way you do on other platforms. TikTok users are looking for authentic content instead of traditional ads. You also need to adapt your affiliate marketing content to meet the viral type of content TikTok users are used to.

However, even when doing affiliate marketing on TikTok, there are still some traditional best practices you should follow. One of these is transparency and disclosure. When you receive a commission for promoting products or services, you must inform your audience. 

Steps to Doing TikTok Affiliate Marketing

For successful affiliate marketing on TikTok, follow these steps:

Choose Your Niche

Before starting affiliate marketing, you need to select a niche where you will create content and market your products and services. If you already have a large TikTok following, you may already have a niche in mind. But if you don’t, you need to consider the kind of TikTok content you want to upload and if there are products or services you can promote using an affiliate model. For instance, if your expertise is in technology, you can consider reviewing technology products.

Create a TikTok Business Account

You need a business account to add an affiliate link, as it's impossible with a TikTok personal account. Here are the steps for changing from a personal to a business account:

1. In the TikTok app, click on Profile.
2. Choose Menu followed by Settings & Privacy.
3. Choose Manage Account.
4. Tap Switch to Business Account.

Join an Affiliate Program

After determining a niche and creating a business account, the next step should be to find a good affiliate program to join. Some of the most popular programs include:

• Amazon Associate.
• eBay
• ClickBank
• Shopify
• ShareASale

When looking for an affiliate program, search for products that fit your niche. Ensure that the program has great products that you have used before. Consider also the commissions offered by the program. 

Promoting and Adding Affiliate Links to TikTok

When doing affiliate marketing on TikTok, choosing a method for promoting the affiliate links is the most important. There are several ways to promote your affiliate link on TikTok effectively. These are:

Leverage Organic Traffic

The most obvious way to promote your affiliate links is to your followers. After spending months or years growing your TikTok account and probably garnering thousands of followers, you should now leverage this traffic to promote affiliate links. This marketing method is free and offers a long-term ROI.

As noted earlier, TikTok is also a great platform for getting followers because your content will still reach several people, even as a new creator. However, if you are just starting TikTok, you should be patient, as growing an account organically is a long-term process. Here are a few ways of leveraging organic traffic on TikTok affiliate marketing:

Use links to a landing page

One of the challenges you are likely to face when doing affiliate marketing on TikTok is where to place your affiliate links, as it's impossible to add clickable links to videos. Unlike other platforms like Facebook, TikTok doesn’t allow creators to add affiliate links to the comments section.

Even if you decide to type the affiliate link manually, nobody will be ready to do so. You might get a few clicks if you have a short and clear link, but generally, people copying links won't give you the best results compared to users simply clicking on your affiliate link. Fortunately, there are ways you can avoid this hassle, such as having an easy-to-click link. 

After upgrading from a personal to a business account, you can use these steps to add a clickable link to your account:

1. Click on the Me icon at the bottom right corner of your account.
2. Tap on Edit Profile
3. You will see an option to add a link to your website. You can input the link to your site, affiliate link, or landing page.

If you have several links, you must choose the most important one, as adding more than one link is impossible. Alternatively, you can create a landing page where you promote multiple products. No matter your method, you can make the most of your links by shortening them.

Connect other social media profiles

While adding multiple links to your TikTok account is impossible, the platform makes adding links to your other social media accounts easier. To do that, you should follow the same process explained above. However, after you click the Me icon, you should scroll down to the section dedicated to adding the social media links.

While you can only add Instagram and YouTube links, these social media sites can offer an opportunity to market your affiliate links. The links will appear as social buttons on the platform.

Add a URL in video descriptions

We mentioned earlier that this method is difficult because TikTok doesn't allow you to add the link in the description or comment section. Therefore, your only option will be to type the link in the description. However, many affiliate marketers are still using it, and there is no harm in trying it.

Mention URLs in videos

Even if you cannot add clickable links to your video description, that doesn't mean you cannot mention them in your videos. You can then ask your audience to type them manually into their favorite browser. You can add the link in the caption to make it even easier for them. If you are promoting products that add value to viewers, there is no reason they shouldn't type the link.

Add links to TikTok stories

TikTok stories are short videos you can add to your profiles to disappear within 24 hours. If you have more than 10,000 followers, you can add clickable affiliate links to your Instagram stories. To add the link, choose Sticker>Link. From the link option provided, enter the URL you want to add.

Give Discount Codes

With many TikTok users looking for deals, one way to lure them to purchase products using your link is to give them discount codes. After all, many people are likely to purchase a product if they feel they are saving considerably. The good thing is that many merchants usually provide discount codes to affiliate marketers.

You can provide the discount codes to your audience by mentioning them in your videos or adding them in your captions. However, you should be transparent when providing the captions so that the audience knows what is in them and the expiration dates of the captions.

Use TikTok Paid Marketing Methods

If you have just started affiliate marketing on TikTok, you will not likely have many followers. That means if you rely on organic traffic, your video may not receive as many views as you would like. 

Therefore, the only option would be to rely on TikTok paid marketing. This involves using ads and other promotion methods to share your TikTok affiliate links. The amount you pay for TikTok ads depends on your bid, promotional methods, and the competition level in your niche.

There are several types of ads you can use on TikTok. These include:

• Top view ads. The ad appears on the full screen when you open the TikTok ad and is, therefore, a good choice for getting the user's undivided attention. In one of their campaigns, eBay used this kind of ad to reach young people in the UK. Reports indicate they were able to reach over 17 million people.
• Brand takeover. These full-screen ads are shown to TikTok users immediately after they open the app screen.
• Branded effects. If you need an ad that engages your audience, consider branded effects. The ad enables the creation and sharing of custom filters, special effects, and filters.
• In-feed ads. You can embed your videos with these ads in the For You feed. That means users can like, comment, and share your video, making the ad a good option for boosting engagement.
• Branded hashtags. These ads involve inviting your followers to make UGC using your branded hashtag, which makes them suitable for getting more exposure and making your brands more popular. You can read our guide on why hashtags are key to TikTok's success.

Tips for Success with TikTok Affiliate Marketing

You need to follow several tips to increase your chances of success as a TikTok affiliate marketer. These are:

• Create videos consistently. As noted earlier, TikTok videos are usually short, with a maximum of 60 seconds. Therefore, ensure you keep uploading content regularly for the best results. This will keep your brand in the minds of your audience.
• Use video hashtags. Use at least two to three trending hashtags in every video you create.
• Stay real with your audience. GenZs are the majority on TikTok, and they hate fake videos. They will easily call you out if you don't stay authentic in your videos. Therefore, when reviewing products, provide a true and honest picture.
• Select affiliate products carefully. Your choice of products will affect your results in TikTok affiliate marketing. For the best results, promote high-quality products with many positive reviews. Since younger people are the most TikTok users, promoting products that target these users is also important.
• Test different strategies. It is hard to say whether organic traffic or paid ads will give you the best results. You must test different strategies to see what works best for your product.
• Use appealing visuals. TikTok is a highly visual platform. If you want your videos to get noticed, you need to create videos using high-quality visuals. Stay updated with the latest video and audio trends and incorporate them into your videos.

How to Do Affiliate Marketing on TikTok as a Seller

For sellers, the affiliate marketing model has several benefits. One of these is that the program requires minimal investment. If you are a seller trying to do affiliate marketing on TikTok, there are several steps you need to follow.

Create an Affiliate Offer

You should start by considering the product you plan to sell using the affiliate product model. Then, you must decide whether this TikTok marketing method will be for one product or your entire store.

Develop a Program

You can set up an affiliate marketing program using an affiliate management app. Alternatively, you can join an affiliate network that connects you with TikTok content creators. One advantage of joining an affiliate network is that it can handle most of the handwork, such as recruiting affiliates and even running the programs. Its main downside is that it will cost you more.

Most networks usually charge a setup fee and a commission on each sale. If you don’t have the time and resources to set up an affiliate program, you should work with an affiliate program. But on the other hand, you should consider the number of sales you need to make to recoup your initial investment.

Recruit Affiliate Partners 

If you are working with an affiliate program, you don’t need to recruit partners as they join through the platform. However, if you run the program yourself, you will recruit affiliate partners. One way of doing that is by advertising the program on your social media sites and other platforms, such as email lists. 

You can also send target messages to creators in your niche on TikTok. When searching for creators, make sure they are popular with your target audience and their brand aligns with yours. They should also create high-quality TikTok videos relevant to your product or services.

Manage Affiliate Partners

After you have recruited affiliate partners, familiarize them with your products and services. If your budget allows it, you should provide sample products for them to use in your videos. You should also provide them with all the necessary resources, such as product banners, visual assets, and other marketing products. Ensure that your affiliates are creating high-quality content that can easily drive sales.

Final Thoughts

As a relatively new app, TikTok offers an unmatched opportunity for TikTok affiliate marketing. However, before running your campaign on the platform, you should remember that it has a very young audience, and some products may prove irrelevant to them. You must also be creative when adding affiliate links since the app focuses more on the younger demographic. If you are new to TikTok affiliate marketing, our guide will help you get started.

Most TikTok users are young people, between ages 14 and 30. This age group is averse to traditional advertisement, which means you must be creative to reach them. One option you should consider is influencer marketing.

Young people follow their favorite celebrities closely, and therefore, you can use this knowledge to your advantage. Instead of creating a traditional ad, you can use an influencer to promote your products or services on TikTok. This article will take you through everything you need to know about influencer marketing on TikTok.

What is Influencer Marketing on TikTok?

Before we define the term, it's important to understand who an influencer is. An influencer is a social media user with a large following. However, the following can range from nano influencers with 10k followers to mega influencers with millions of followers. 

Influencer marketing on TikTok involves collaborating with an influencer to market your brand, product, or services. In return, you can pay the influencer in monetary terms, products or services, or any other agreed compensation. The goal is to leverage their audience to market your brands to them. Partnering with an influencer can also help your brand to promote its products and services without appearing too salesy.

Before engaging the TikTok influencer, you must make a deal with them. For instance, you might agree on the number of videos they must post for the payment. You might also agree to pay them using an affiliate marketing model on TikTok.

Why Use Influencer Marketing on TikTok?

It can be expensive working with a TikTok influencer. However, there are also many good reasons to use influencer marketing on TikTok. These include:

Enhance TikTok Brand Engagement

There is a high chance that the influencer you want to engage with has a higher following than your brand. That can be attributed to the fact that nobody wants to follow a nonexistent person with a logo. On the other hand, influencers such as Ronaldo have already made a huge impact on and off social media, making many people follow them. 

Even smaller influencers often have a niche audience interested in their content. That means when influencers start talking about your products in their posts, it's easier for them to drive engagement than a brand represented by a logo. Therefore, when you use a TikTok influencer, more people will know about your brand and buy it.

Increase Brand Authenticity

One of the things that GenZs hate is brands that project fake images. Studies indicate that TikTok's authentic content is quite popular. This means authentic brands will likely gain customer trust, increasing loyalty and customer retention. When people see their favorite followers posting about your brand, they are more likely to view it as authentic. However, you need to ensure that you work with an influencer whose image is aligned with your brand.

Boost Sales

When you post about your brand, those following you are the only ones likely to see it. If possible, TikTok might recommend your post to others on the For You page, but that isn't guaranteed. On the other hand, when an influencer posts about your brand and tags you, your followers and theirs will see the post. That will expose your brand to more potential customers, thereby increasing your sales.

How to Do Influencer Marketing on TikTok

Here are the steps to follow when doing influencer marketing on TikTok:

Understand Your Audience

Before you search for an influencer, you need to know who you will be marketing to, and their interests and needs. To determine your audience demographics, you can go through your TikTok analytics. You can also use various third-party tools such as SproutSocial and Hootsuite to get insights into your audience. These tools will show you some key information, such as:

• Age, gender, and location of your audience.
• The time when they are online.

You can create a user persona to understand your audience better. Once you understand your audience, finding an influencer best suited for reaching such an audience will be easier.

Set Goals

Determine the exact goal you want to achieve with the influencer marketing campaign on TikTok. You can have one goal or several of them. Some of the goals that many brands usually have include:

• Gain a particular number of TikTok followers.
• Increase sales.
• Brand awareness.
• Increasing customer loyalty.
• Hype a product launch, etc.

The more specific you are about your goal, the easier it will be to design your influencer marketing campaign and track results. Remember that some goals cannot be quantified. For instance, you might want to connect with their followers and build a rapport with them. You might also be seeking to build a rapport with the influencer.

Choosing an Influencer for Your Brand

This is one of the most important steps as it will determine the success or failure of your campaign. Therefore, we will dive deeper into it. So, how do you find the right influencer? There are several factors to consider. These are:

Subculture and Niche

We have mentioned the importance of choosing an influencer whose image aligns with yours. The first thing to consider when deciding whether they align with your brand is their niche. For instance, if you are a fashion brand aiming to expand into Australia, you should work with Australian fashion influencers.  

Remember that subcultures are an important part of TikTok; therefore, you should consider them, too, as they help users find the kind of content they are interested in. This refers to people who share a common interest and style and make content around that interest. Subcultures usually have their niche content and hashtags. Examples of popular TikTok subcultures are:

• FoodTok is for people who create recipes.
• BookTok is for people who love books.
• FitTok is for fitness enthusiasts

You need to consider the subcultures in which your business best fits. To find your culture, you can look for a hashtag for that subculture, such as #Foodtok.

Do Competitor Analysis

An easy way of finding an influencer is by looking at who your competitors are working with. You can search for their brand name on the TikTok search bar and see the videos appearing in the search results. It might not be a good idea to approach the same influencer. However, it will hint at the influencers you should work with.

Use Keywords

Reports indicate that most GenZs use TikTok primarily as a search engine. That means they usually enter a keyword in the TikTok search bar to find content, sounds, hashtags, places, and more. You can also enter a keyword or hashtag related to your brand on the search bar to see if you can find an influencer.

Check Trending Hashtags

To find trends on TikTok, users search for trending hashtags. You can see some of the popular hashtags on the For You page. You can check the hashtags that are recurring most. When you find a popular hashtag, you will be shown some popular influencers using it. You can then click on them to see the kind of content being created around them. 

Again, you can use the search bar to find trending hashtags. You will see several topics under what you may like. These are some of the trending hashtags. Finally, you can visit the TikTok Ads CreativeCenter. Go to Trends followed by Hashtags to see some trending hashtags.

Leverage Influencer Marketing Tools and Marketplaces

Some tools such as Tagger and Collabstr are great places to assist you in getting an influencer. Besides finding an influencer, you can use such tools to manage influencers by completing other tasks, such as setting up TikTok campaigns and paying influencers.

The influencer agencies on TikTok can do away with the hard work of searching for an influencer on your behalf. They can help you find a good influencer, create a contract for both parties, and handle the campaign details. They, therefore, ensure a harmonious and mutually beneficial relationship between you and the influencer. 

Some of the most popular influencer marketing agencies are Single Grain, The Shelf, and The Influence Agency. You can also leverage influencer agencies on TikTok, such as Upfluence and BrandWatch.

Cost of the Influencer

Remember that an influencer with many followers will charge more than another with fewer followers. However, if your influencer marketing budget is small, this doesn’t mean you cannot collaborate with an influencer. Instead, you can work with micro and nano influencers.

Remember that even a smaller influencer can provide great results. In fact, some studies indicate that a micro-influencer with a highly targeted audience can deliver better results than a large influencer with a large but general following. Therefore, you can consider partnering with several micro and nano influencers to increase your brand’s reach and engagement.

Vet Influencers

Before hiring an influencer, perform a background check to determine if their followers, content, and reputation will fit your brand well. Check their branding, number of followers, and content quality. Some of the questions you should ask yourself are:

• Does the influencer get positive engagement? The number of likes, comments, and post shares an influencer receives will tell you how popular they are. At times, an influencer can get a lot of views and impressions on TikTok. However, if they get many negative comments, they may not fit your brand well. Similarly, if their videos receive a lot of views but no shares, it shows viewers don't like them.
• Can they bring potential customers? Consider whether the influencer has the potential to bring potential customers. They may have millions of views, but if the viewers have no interest in your products or services, they may not be a good fit.
• Their values and interests. Do these match your brand? Check their previous TikTok videos and their names on Google. If the creator contradicts your brand's value, they may not be the right choice to work with.

Discuss Your Expectations

Remember that disagreements are always real when two or more parties are involved. You need to avoid such in advance. To do that, you should be transparent with each other and ensure you have established a clear and measurable goal with the influencer.

On the other hand, be direct about the payment you want to make for the service. Ensure that you understand the type of content the influencer will create. If you expect them to deliver metrics showing the campaign's performance, be clear in advance. Also, clarify with them if you want to see and approve the content before it goes live. It is good to find examples of campaigns from other brands or influencers you love to give them an idea of your expectations.

As noted earlier, you should communicate your expectations to your influencers while giving them creative control of your videos. Remember that the influencer understands the TikTok platform better than you, so you should give them more freedom. Again, authenticity is important in TikTok advertising. If you want a polished video, you are better off going with a traditional ad.  

Additionally, if the influencer reads from a script, their dedicated followers will know. Therefore, do not remove the influencer’s creativity when making your videos more polished. Studies show that allowing a TikTok influencer the freedom to decide the content style creates better ad performance.

Therefore, when partnering with an influencer, you should limit yourself to:

• Providing the main goal of a campaign and if there is an overarching message.
• Key details of the campaign, product, or service and what should be mentioned or omitted.
• Campaign timelines and content guidelines.
• The tone of the message.
• Do’s and don'ts.

A good brief should be informative and leave the influencer excited about working on the project. You will also negotiate the compensation and sign the contract during this step. However, aim for a mutually beneficial partnership that balances the influencer's efforts with their compensation.

During the onboarding process, remember also to create a contract stipulating the terms of engagement. The contract should set the foundation for a transparent and professional relationship and reduce any risks. When you agree and sign the contract, you can be assured that you and the TikTok influencer are on the same page.

Collaborate on Content Creation

An influencer is creative and should lead in the content creation for your brand. Otherwise, you are better off creating an ad if you only want their role to read a script. Providing them with guidelines on the kind of content you want is fine. However, when doing that, you should remember that they are also a brand, and their followers love them because of the kind of content they create.

The personality of the creator is an asset that your business should leverage. As you try to make your brand known, the content should promote the influencer’s brand. Some of the popular content types you can collaborate on are:

Trend Videos

These videos are usually very popular for a short time and are based on a popular hashtag, song, or topic. Creating trend videos encourages other users to join the trend with their unique angle. You can agree with the influencer on TikTok to join an existing trend video or create your trend.

Challenges are a type of trend video that is quite popular on TikTok. They usually encourage TikTok users to try out something and post their videos doing it, using particular hashtags. If you create a challenge and enough people are doing it, this can increase the chances of making your TikTok videos go viral.

Educational Videos

Many brands assume that TikTok is all about dancers and jokes with no serious content. However, this is not always the case, and helpful educational videos are also quite popular. Many users are seeking helpful information, from tax advice to those seeking how to make a pizza.

You can also partner with an expert influencer to create content for your niche. For instance, a toothpaste brand can partner with a dentist to educate people on how to brush their teeth. A blanket brand can also partner with a doctor to advise people how to sleep better. No matter your niche, the possibilities of collaborating with an expert are endless. 

Ongoing Content

One way of increasing engagement on your TikTok videos is by creating videos in the form of a series. Instead of standalone videos, you can create stories or a several-step guide. If you are in the gaming niche, you can partner with an influencer who tries out different games while narrating their experience. Other types of videos you can have the influencer create are:

• Unboxing videos.
• Sponsored influencer post.
• Giveaway competition.
• Product collaborations.
• Affiliate marketing.
• Brand ambassadorship.
• Seasons campaign.

From the above options, ensure that you agree on the type of content the influencer will be making and their approach. Remember that the more diversity you have in your videos, the better your chances of success. The type of content you choose will also determine if you will achieve your goal.

Therefore, you can try different approaches if you are working with several micro-influencers. Before the influencer starts creating content, ensure they have everything they need for a successful campaign. These include product samples, content guidelines, promo codes, and affiliate links where necessary..

Amplifying Your Content

Once your influencer market campaign on TikTok is live, you must amplify the content during and after the campaign. You can share the videos on all your social media channels, not just TikTok. You can also share the videos on your websites or in your newsletter, either as they are or when repurposed. Doing that will get the campaign in most people's eyes.

You can also use paid campaigns to promote your TikTok videos and amplify the campaigns. This can include TikTok Promote and other forms of ads. However, if you are taking this direction, ensure you budget for this when considering your influencer marketing ad spend.

Measure Results

No marketing campaign should be completed without measuring results; this isn't different for influencer marketing on TikTok. After the campaign is live, the next step is to measure results. Check the TikTok metrics to see the influencer's impact on your campaign and whether it has reached its goal. This can also provide insights into the ROI.

When tracking KPIs, you should look at the metrics related to your campaign goals. Some of the common success indicators on TikTok are:

• Brand awareness. To measure such, check video views and a branded hashtag’s reach.
• Engagement. Check for video likes, comments, shares, and saves on TikTok.
• Conversion. You can measure the traffic to your site using a trackable link or a promo code that the influencer shares on their site.

By looking at the analytics, you should figure out if the campaign worked or didn’t. You can then use the experience to decide whether to work with the influencer in the future and to make the next campaign even better. When you find great results by working with an influencer, you should nurture that relationship.

Remember that it can be hard to track the results of an influencer marketing campaign, and that’s why brands choose to use an influencer marketing platform. These platforms come with various tools, such as promo code generators, content measurements, and campaign dashboards, providing you with the necessary data. 

Final Thoughts

Influencer marketing on TikTok is a great and versatile advertising method. No matter the campaign, it can be adapted to fit your audience and industry and help you achieve your goal. However, each campaign is completely different, and therefore, there is no script to be followed in influencer marketing.

However, there are common steps that brands can use when finding, hiring, and working with an influencer marketer. We have listed those steps in this article. By following our guide, you can see success with your influencer marketing on TikTok.

While TikTok has only been around since 2017, it is undoubtedly the giant of short videos. It has many features, such as branded hashtags, live streaming, and shopping on the app, making it perfect for brands looking to reach a younger audience.

However, like any other platform, competition on TikTok can get tough. According to Social Champ, 34 million videos are posted on TikTok daily. That means it can be hard to get your videos noticed. Fortunately, this article will guide you through the best TikTok marketing ideas.

What is TikTok Marketing?

TikTok marketing involves promoting a brand, product, or service on TikTok using a wide range of strategies, such as TikTok advertising, influencer marketing, and creating outstanding content that can go viral. Studies indicate that TikTok users, when split in half, purchase products on the platform. 

TikTok’s audience is very engaging with its rate of engagement at 4.25%, which is considerably high compared to Instagram's 0.6%. The TikTok engagement rate increases to 15% when using influencer marketing. With these crazy numbers, it's clear why brands are taking marketing on TikTok seriously and using the platform to reach a younger audience.

Marketing on TikTok can have various goals, such as:

• Increase brand awareness.
• Make sales.
• Build communities.
• Receive feedback from your audience and customers.
• Advertise your brand.

Getting Started with Marketing on TikTok

The first stage in TikTok influencer marketing is creating a business account. This will provide you with many features, such as the business creative hub, a business account, and a commercial music library. It also enables you to add DM auto-replies and calls-to-action. Fortunately, if you already have a TikTok account, creating a business account is easy and free. Here are the steps you need to follow:

1. Tap the menu button on your profile, which is marked by three horizontal lines.
2. Tap on Settings and Privacy>Account.
3. Tap on Switch to Business Account.

That’s it. TikTok will now walk you through navigating your account and some of the features you can use.

Top 17 Best TikTok Marketing Ideas

After creating a TikTok Business account, it's time to create a strategy for your marketing on TikTok. Here are the steps to follow when doing that:

1. Create and Brand Your TikTok Account

Once you have created a TikTok business account, the next step is to brand it. This step is so that your profile can be easily recognized among your other social media profiles. Here are the steps to follow when branding your TikTok profile:

• Profile photo or image. With TikTok, you can add an image or a video as your profile avatar. Use a high-resolution image of your logo. As for a video, you can use an animated video of your logo.
• Include a username. This could be your business name without space.
• Pronouns. It can be a good idea for sole proprietors to include their pronouns.
• Bio. Use this space to provide a quick synopsis of your business.
• Non Profit. If your business isn’t for profit making, you can highlight that in your profile.
• Category. Choose a suitable category that you feel is best suited for your business.
• Social. Ensure your TikTok account is connected to your Instagram, YouTube, and other social media accounts.
• Email. Enter your company contact email.

You can also set up an auto message to respond automatically when users contact you. You can go to the hamburger menu and click Business Suite, followed by Auto Messages.

2. Understand the Platform

A common mistake creators make is not taking the time to understand TikTok. To create engaging content on TikTok, you should first understand the elements that make the content engaging. 

To do that, start by exploring the various features that enhance content and increase the chances of such content going viral. Look at the trending content and note the type of content, sounds, and editing styles used. Be sure to understand the Instagram algorithm. Understand how the platform ranks content on the For You page.

3. Understand Your Target Audience

Before marketing on TikTok, you must determine whether the target audience is already on TikTok. With over one billion users, there is a high chance that they are. However, the app is banned in a few countries, such as India. If this is where the target audience is, you may need to think twice.

While TikTok is very popular with teens, its user demographics may surprise you. About 32% of TikTok users are between 25 and 34 years old. However, the app still heavily leans toward a younger demographic, with 76% of young social media users in the U.S. using it.

So, how do you understand the target audience on TikTok? To do that, you need to research the demographics, online habits, and psychographics. This will enable you to produce content that will resonate with the audience. Here are the steps to follow when analyzing the target audience:

Create a buyer persona

Start by creating a profile of the audience you are trying to reach. Consider their age, interest, gender, location, lifestyle, and habits. Resources such as TikTok's analytics (built-in) as well as other third-party tools can help you find this information.

Understand your audience's behavior

The next step will be to observe the target audience’s behavior on TikTok. This will enable you to understand their preferences, challenges, and motivations. You should also find out the type of content they are engaging with the most. Consider also the time of the day when they are most active.

Check your competitors

Identify creators and brands in your niche that attract large audiences with their videos. Review their strategy for content, what they are doing right, and if there are gaps in their strategy. If necessary, you can use a SWOT analysis to analyze their strengths, weaknesses, opportunities, and threats.

Since Instagram is a creator-focused platform, you can include influencers in your analysis. Check personalities specializing in your niche.

4. Set a Social Media Goal

Many TikTok creators are on the platform for fun. However, if you're serious about taking your brand to the next level, you must have a goal tied to your business objective. Some of the goals you can have include:

• Reach a new target audience.
• Build your brand.
• Make sales.
• Generate leads.
• Develop strong customer relationships.

By defining your goal, you can easily set your content creation process. For instance, you might want to create short videos (explainer) to build brand awareness. However, such videos might not work if you want to make sales. Instead, you can try to make product opening videos.

Therefore, ensure that each video aligns with your goal. This will also make it easier for you to determine whether you are reaching your goal. You can then use data to make decisions and continue refining your campaigns.

5. Start Creating Content

TikTok’s selling point is visuals, and the quality of your short video will determine the level of interest that viewers show in it. Therefore, you should ensure that you create high-quality and engaging videos. The videos should be uploaded using the recommended resolution and the ratio of vertical aspect of 9:16.

Remember that TikTok users have a short attention span. That means you should keep your videos short but engaging. You will likely get more followers when you consistently create videos that offer your audience value. People are also likely to comment on and share the content, which increases its visibility.

6. Post Consistently

When creating quality is more important than quantity, the number of videos you make on TikTok matters greatly. According to TikTok, you should post at least one to four times a day. However, many social media managers confess that this recommendation isn’t reasonable. Therefore, they recommend posting three to five times a week. This takes us to our next point.

7. Build a Content Blueprint

A good idea is to create and stick to a content blueprint to help you determine when and what content to post. The blueprint should have a calendar with details such as when to go live or post a sales announcement. Additionally, a content calendar will help you remain organized. Instead of struggling to decide what to post at the last minute, it will give you a steady flow of content.

It will also help you align your needs with trends, promotions, and events, which will help increase your brand’s visibility. First, determine how often you plan to post a video, whether on a daily basis, weekly basis, or three times a week. You can then think about the topic, theme, or challenge your video will tackle. 

The content blueprint should include the best posting time, as the TikTok algorithm prioritizes new content. Therefore, you should post your content when most of your audience is online. While this posting time will depend on your audience or industry, there are suggestions that the best posting time is on Thursday at 7 p.m.

8. Create Guidebook Videos

There are many video options you can create. However, to create videos that add value to your audience, consider investing in guidebook videos and product comparisons. This type of content works because it will position you as an authority in your niche. 

This content will also help you attract viewers actively seeking information or finding solutions, resulting in higher trust levels and engagement. It can also enable you to build a community and grow your following as you help your community solve its problems. Remember that TikTok users hate long content, so your content should remain interesting and short. Be open and straightforward in your content, and include a call-to-action.

9. Take Advantage of TikTok Editing Capabilities

Videos shot and edited within TikTok have the best results. This is because of the app's superior editing capabilities, which enable users to create engaging videos with only a smartphone. These features include:

• Text overlays.
• Trimming video clips.
• Filters.
• Captions.
• Audio editing.
• Voiceovers.
• Visuals and other special effects.
• Transitions.
• Slow motions.

With the TikTok editing capabilities, you don't need additional video creation tools. This is especially true as the TikTok algorithm pushes videos edited within the app.

10. Leverage Content (User-generated)

Do you have users who are satisfied with your products? Social media users trust reviews from other users more than other brand videos. You should ask your previous viewers for testimonials, ratings, and reviews. Such content will help you build connection and authenticity. UGC will also be social proof, showcasing real-life experiences and interactions with your products or services in TikTok marketing.

Therefore, ask your followers to create brand content for a reward. You can then share them, showcasing the delighted customers. This will help you engage your audience and inspire your followers to buy products. UGC is, therefore, a great way of attracting many TikTok followers and building a new connection.

11. Create Trending Content

One of the ways to increase the chances of your TikTok videos going viral is by leveraging trending video clips, audios, and challenges. However, when creating this kind of content, ensure that you only jump on trends related to your business. To discover some of the popular trends to jump on, you can check the TikTok Discover page. Make sure you also spend a lot of time watching TikTok videos.

Trends are significant on TikTok, and they change regularly. To increase visibility on your TikTok content, you should create content that relates with the prevailing hashtags, challenges, and themes. Ensure that you use music that is trending in your TikTok videos. By doing that, you will capitalize on the recent interests and conversations on TikTok that will make the content more discoverable.

Trends will also help you become more relevant on TikTok. Ensure you show your brand’s cultural consciousness, thereby increasing engagement and visibility. However, even as you leverage trends, make sure to use your brand’s uniqueness and view on the trend to stay unique and authentic.

12. Leverage Influencer Marketing

If you need to reach a broad audience, consider leveraging influencer marketing. TikTok influencer marketing involves businesses hiring creators to advertise their brands. The content creators should have a considerably large following to promote your TikTok videos effectively. It could be a micro-influencer, nano-influencer, or mega-influencer. 

This method works because it will enable you to reach an audience outside your following. The creators are rewarded with money, services, products, or acknowledgement. For instance, an air fryer brand can partner with a chef who creates cooking videos.

Moreover, when people see an influencer they trust promoting your brand, they are more likely to trust it. However, avoid working with any available influencer with a large following. Instead, find one whose values and goals relate with your brand. It's also advisable to find influencers in your niche. For instance, if you are a beauty brand, you will likely get better results working with makeup artists. This is because their audience is likely to show interest in your niche.

Here are a few tactics to get the most out of influencer marketing:

• Send products to influencers. If you don’t have a budget for influencer marketing, you can ask influencers if you can send them free products to review and feature the product on their channel. While this doesn’t guarantee results, you might get positive results if you do it consistently.
• Partner on a new product line. You can also partner with a celebrity or mega influencers to promote your products for commissions.

Remember to consider your budget when finding an influencer. The amount you pay for an influencer dramatically depends on the number of followers. A macro or micro-influencer can cost between $151 and $793 per post. On the other hand, a mega influencer can cost from $1000 to millions per post, depending on their following.

13. Create Interactive Content

A key element in driving engagement on TikTok is interactivity. That is why you must use features such as challenges and polls to encourage users to participate and create a community. 

With polls, you can ask questions from your followers and get feedback. This will make them feel part of your brand’s activity. You can also create challenges that will involve them performing a particular task that can be replicated in their videos. Be creative and use other elements, such as multiple choices. It is a good way of encouraging content that is user-generated, increasing brand awareness, and engaging with your followers.

14. Collaborate with Other Creators

TikTok features enable collaboration on content, making it a great way to increase the reach of your brand. In addition to partnering with influencers discussed earlier, there are other ways to collaborate with creators, such as duets, challenges, or video highlights for both brands. That way, you can leverage each other’s audiences, create cross-promotion opportunities, and add originality to your videos.

15. Optimize Your TikTok Videos

If you want your videos to be more discoverable, optimize them for search engines. Different ways of optimizing TikTok videos include using hashtags that are trending, adding songs that are viral with compelling titles, and including visuals of high-quality. Hashtags will help people searching for content in your niche see your videos if you use the hashtag they use to search.

It's also important to use great captions that capture the viewer's attention. Use text overlays to improve engagement, particularly for users watching with the sound turned off. Experiment with different musical and sound effects. If these resonate with the audience, they can make your content more memorable. Ensure you optimize the videos to meet the TikTok trends and user behavior. This will increase the chances of your audience sharing your content and making it go viral.

16.Prioritize TikTok Ads

While you can take every step possible to grow your TikTok account, there are levels you won't reach without TikTok ads. This is because the reach of your videos will depend on the competition in your niche. If your competitors create better and more engaging videos than you, they will appear in the For You section at your cost. 

Fortunately, with ads, you can bridge the gap and increase the visibility of your posts. TikTok has various kinds of ads. Spark ads are created from your existing organic content. Other types of ads include:

• In-feed ads. These are similar to traditional ads. They can be great for adding website links and the Order Now button.
• Brand takeover ads. They link to a landing page with images, video clips, and GIFs.
• Hashtag challenges. These ads take users to the rules of the challenges. They are great options for helping businesses increase brand awareness and engagement.
• Playable ads. The ads have a mini-game look that prompts users to take a particular action.
• Image ads. These ads usually appear in the For You section.

17. Create a Series of Short Videos

When considering TikTok video ideas, consider ideas that can be turned into a series. Using interconnected videos can increase engagement and keep viewers coming back. You can create a series consisting of a storyline, a step-by-step guide, or a particular theme across different videos.

For instance, if you create home makeover videos, you can make a five-step video revamping your living room. You can also create a before and after video on your new space. Your followers are likely to follow the content and look forward to it. They will keep coming back to your profile and engaging with your profile.

Final Thoughts

Studies indicate that 71.2% of TikTok users have purchased products and services on the app. Another 58% suggest that they have used TikTok to find inspiration for their shopping. With people using TikTok to find products and services, this is a great platform to market your products and services. Using the TikTok marketing ideas above, you can take your brand to the next level.

TikTok is a great platform for beginner creators because it doesn't consider the number of followers when deciding what content to show on the For You page. This means that the TikTok algorithm is usually friendly to new creators. However, with the platform's popularity growing daily, it is becoming harder to compete on it.

You must have a TikTok marketing strategy to grow your TikTok following and stay ahead of the competition. Alternatively, you can hire a TikTok marketing agency to help develop and implement your TikTok strategy. This article will guide you on what you need to know about working with a marketing agency. It will also provide you with the top agencies you should consider working with.

What is a TikTok Marketing Agency?

A TikTok marketing agency helps businesses leverage TikTok's power to grow their marketing. The company uses various marketing strategies to market its brands, including influencer marketing, content creation, and TikTok ads.

Why Hire a TikTok Marketing Agency

If you're a beginner in TikTok marketing, you may not have the knowledge and expertise to effectively promote your brand on the platform. To fully harness the platform's power, you need to tap into the expertise of TikTok marketing agencies. A TikTok marketing agency can help you maximize your ad spend and grow your ROI with a strategic execution of your campaign.

The agencies have an intricate understanding of the TikTok algorithm, trends, and user behavior, enabling them to create a great campaign that resonates with the platform's audience. Businesses partnering with a TikTok marketing agency can unlock a new world of possibilities. The agencies are very knowledgeable in influencer marketing and paid media. They use this knowledge to assist brands to improve their views and visibility on the platform.

According to a Nielsen study, businesses that use more than one ad format get 12% more returns in their ad spend. When businesses run two or three hashtag challenges, they can see a 20% increase in their return on ad spend (ROAS). Therefore, partnering with a TikTok advertising agency that uses these strategies can turbocharge your TikTok marketing.

Hiring a marketing agency will depend on available resources and your business goal. However, collaborating with an agency can have many benefits. This can provide you with a team of specialists with the knowledge and expertise to help you navigate the platform. The agency can also help you develop a comprehensive campaign and content strategy tailored to the unique TikTok ecosystem.

How to Choose the Right TikTok Marketing Agency

You need to consider several factors before choosing the right TikTok marketing agency. These are:

Use a research-based approach

TikTok offers analytics that tell you whether your promotion methods are working. When hiring a marketing agency, you should research whether they reference data when determining the best approach for your marketing campaign. If the data isn't available, they should have the tools to do the research themselves.

This approach is the best for two reasons. It will provide you with the best results for your marketing investment and give your business useful insights that can help in your decision-making.

Understand their process

Before selecting a TikTok advertising agency, understand their approach to creating a marketing strategy for your business. If they are experienced in the business, they should already have a strategy. Ensure that this strategy is straightforward and relevant to your business. You should also agree with them that their approach will best benefit your business.

Success-based strategy

Confirm if they use a result-oriented strategy and have a history of success. If possible, they should provide referrals to previous clients who succeeded with their strategy. While listening to what they offer is good, a third party can be the best person to give a balanced review. Look for their reviews on independent review sites such as Trust Pilot.

Pricing packages

You need to find out what they include in their pricing and whether they will handle all the elements of your TikTok marketing strategy. Some of the services that are commonly offered by social media marketing companies include:

• Management of multiple social media platforms.
• Designing graphics.
• Copywriting.
• Post scheduling.
• Reels posting.
• Direct media management.
• Responding to the posts’ comments.
• Performing reports.

Understanding your industry

Consider whether they have a good understanding of your industry. Also, consider the type of audience that the agency has experience targeting. Do they have marketing experience for B2B or B2C? Have they worked with brands offering products, services, or both? You need to ask these questions and ask for examples of the previous clients they have managed.

Up-to-date on trends

Does the TikTok marketing agency keep itself updated with the latest changes and trends in TikTok advertising? Remember that TikTok is a constantly changing field, and what has worked in the past won't necessarily work in the future. Remember that the TikTok algorithm also changes regularly, new tactics emerge, and people’s preferences change. A good social media agency should understand this and should keep tabs on what is working and what isn't.

Communication

Consider if the agency is good at communicating. This is important as open communication is important for a successful relationship between a client and an agency. Find out how often communication happens. You can touch base monthly if you don't need to play a major role and leave everything to them. You can communicate weekly if you know what you want to achieve with the campaign. Therefore, the most important thing is understanding your business and working with a strategy that works for your business.

Ad creation and running

Also, consider whether they can create and run ads. This should involve more than just boosting a post. They should be knowledgeable in developing a comprehensive advertising strategy and know how to use different design elements such as texts, videos, and images. This can help them determine what will work best for your campaigns.

Top 5 Best TikTok Marketing Agencies

Here are the top 5 Best TikTok marketing Agencies to consider:

Viral Nation

Viral Nation is an Ontario-based social media marketing agency that offers a wide range of services for different channels such as TikTok, YouTube, Facebook, Instagram, and Twitter.  They offer a wide range of services such as:

• Social media marketing and management.
• Digital marketing.
• Content marketing.
• Social content studio.
• Performance marketing.
• Talent management.
• Community management.

The agency combines organic and paid marketing methods to deliver results in a six-step process that involves:

• Strategizing your influencer campaign.
• Sourcing and contracting of influencers.
• Creation and scheduling of content.
• Measuring and tracking of results.
• Optimizing the campaign for the best results.

With an orientation price starting from $50,000, Viral Nation is best suited toward enterprises and big brands.

Fresh Country Authority

Fresh Content Authority is a Chicago-based TikTok marketing agency that takes a holistic approach to its social media strategy. It uses data to create a custom ad strategy that measurably impacts your TikTok growth. They offer a wide range of services, such as:

• Social media management.
• Content creation.
• Influencer and campaign management.
• Content production.
• Cross-platform integration.
• Strategy and reporting.
• Viral marketing methods.

With orientation prices starting from $10,000, Fresh Country Authority is a great choice for small and upcoming brands.

Disruptive Advertising

With its location in Pleasant Grove, Disruptive Advertising is a great TikTok marketing agency that is best suited for businesses looking to engage with a younger demographic. The company has expertise in creating strategies that resonate with the young audience on TikTok.

The agency takes advantage of the unique TikTok features, such as brand takeovers and branded hashtags, to create viral campaigns to enhance your brand’s engagement and visibility. They are inept in navigating TikTok’s nuances, making them unique in social media marketing.

Some of the services offered by Disruptive Advertising include:

• Analysis of the target audience.
• Campaign performance analytics.
• Content creation.
• SEO.
• Social media management.
• Instagram and Facebook advertising.
• Search engine marketing.

With a minimum campaign size of $5000, they are a great choice for small and upcoming brands.

SociallyIn

Located In Atlanta, Georgia, but with offices in Alabama and Los Angeles, SociallyIn is a social media marketing agency best suited for small and medium enterprises with budgets starting from $5000. They use cutting-edge technology, online trends, and influencer marketing to deliver a top-notch TikTok marketing campaign.

SociallyIn also runs campaigns for big brands like Toyota, helping them connect emotionally with their audience. This can be attributed to the fact that they start their campaigns with research and development to understand the unique aspects of their client’s businesses. They can then create a unique social media package relevant to the brand.

Some of the services offered by SociallyIn include:

• Influencer marketing.
• Social media management.
• Content creation.
• Social selling.
• Community management.
• Paid social advertising.

With unique packages tailored to each client's needs, SociallyIn has become popular with businesses of all sizes. In one year, they have managed clients' with over $6 million in advertising budgets.

Ubiquitous

While it was only launched in 2021 in LA, California, Ubiquitous has created a network of influencers and creators and now has a following of over 4 billion. The social media marketing agency has worked with big brands like Amazon, Disney, and Netflix. Despite this, they still have room for small creators as they have smaller packages costing from $20,000.

The success of the social media agency can be attributed to their use of data-driven approaches in their TikTok marketing. Additionally, their CEO, Alex Elsea, has experience running marketing campaigns and collaborating with influencers and brands on TikTok.

Some of their key services are:

• Influencer marketing for Instagram, TikTok, and YouTube.
• Content creation.
• Designing of a full-service strategy.

Final Thoughts

TikTok marketing agencies are making a targeted effort to reach the right audience. Therefore, they can help you boost your social media marketing on TikTok. Sometimes, these influencers may make your campaign go viral, expanding your reach exponentially.

However, not all the agencies will have the same results. Therefore, you should ensure that you select the right option. If you aren't sure which one to pick, you can consider one of the above options. Similarly, you can use our guide to help you choose any one best suited to your needs.