In this part of the guideline, we will go through the optimization strategies for on-page SEO. What is an on-page SEO? If we look after popular SEO journals, MOZ's definition, then on-page SEO is the best practice for each web page to rank higher in Google and other search engines. 

SEO is not simple, but people make it hard to work and focus in most cases. SEO consists of a few parts - one is related to web page development itself and second is related to getting signals from other websites (social signals, building natural backlinks, etc.). Gaining traction from other websites is very important but never sleep on optimizing each web page for best practices. If the website is not fast or does not have a focus keyword in the title, you can't compete with the top-3 of your competition. Keep in mind that the real game starts when you enter the top-3. When you are not ranking for top-3, you don't understand how much power you can gain after getting into the top position. Today we will talk about the best practices and make sure that each part of the web-page is optimized for higher rankings. 

E-A-T is a must for every page ranking in Google

EAT is an abbreviation. It stands for 'expertise', 'authoritativeness' and 'trustworthiness'. The new update of Google says that if someone wants to rank a Google website for top 10 pages, then EAT has to be implemented on the website. It's actually about the on-page SEO and content that we want to put on the web page. With implementing EAT system, Google reminded marketers that web pages must have 'expertise', 'authoritativeness' and 'trustworthiness'. If the content is not expert-written, authoritative and trustworthy, you are not playing right.

EAT is very important when it comes to YMYL industries. Google has its search quality guideline, and the definition of YMYL niche is mentioned there. So, YMYL stands for "Your money, your life". It's the industry that could affect a person's financial situation positively. Financing, health and gaming niches could be known as YMYL niches. EAT is the most crucial factor for YMYL niche websites. Google does not like and favour the websites in the YMYL niche, but thousands of websites are operating in this industry, so Google has to regulate correctly, right? That's why E-A-T is mostly used on those niche websites (check the image below - those are definitions of EAT and YMYL according to Google search quality guidelines).

Content quality

In most cases, people overlook the quality of the content. If you do not focus on quality content, you are losing higher rankings and significant revenue. What could be done in this case? Content quality depends on many factors. First of all, Google will not grant website content with plagiarism. If a website owner is copying content from other websites, it won't rank higher in Google. Yes, the website will be still visible in Google search, but there will be no chances for that website to rank high in SERPs. 

The crawlers already observe content quality. The algorithmic crawlers have to look at the quality and see different options. For instance, they look at keyword optimization (also, they might check for keyword cannibalization), title tags, and the web page's actual body-text. What could be a bad practice in terms of quality content? If someone is looking for the best shaving soap, they already know about shaving soap.

In some cases, content writers start writing about the 'shaving soaps', and they tell us the history of how humankind achieved it. Google crawlers won't favour a website with an H1 (start of the web page) with that kind of fluff content. When someone is looking for the best shaving soap, they want to know about existing top-tier brands (check the image below - you'll see a perfect example on how to use H1 on a web page - create a shortcut for readers, as they look only for 'best' shave soaps).

In the last part of the guideline, we will talk about the importance of backlinks and getting authoritative and trusted links from big websites. 

In the last previous of the guideline, we talked about SEO in general. At the same time, we have covered the keyword research phrases that could benefit many. In this part, we will cover everything related to on-page SEO. The term itself is comprehensive, and it could contain many little aspects. If you want to deliver your SEO strategy into another level, then you should focus more on on-page SEO aspects.

The title is an essential part.

Titles in SEO have the same impact and role as the book titles. At the same time, SEO titles have other features and benefits for the website. The latest Google algorithm updates show that titles are essential when understanding the basics of the website and content. The crawlers of Google try to get an in-depth understanding of each page on your website. Those little bots from Google start crawling every page from the sitemap. Crawlers mostly look at the titles and then connect dots with other websites. If your focus keyword is not in the page's title, then the page is ready for the loss with competitors. It's the first rule of on-page SEO - always put the focus keyword (main KW) in the title.

Let's take an example and see what will be shown on Google. Our model could be the following long-tail keyword - 'best indoor security camera'. Google that particular keyword, and you'll see the results. Take a closer look at the top 10 results for that keyword's titles. Almost every top 10 page has a focus keyword in their title, and that's the first reason they are ranking higher than others. (check the image - you'll see that the top 10 pages for that keyword include targeting long-tail keywords in the title).

Have you heard about the LSI keywords?

There is a big competition going on to get as many LSI keywords as possible. What is an LSI? It's an abbreviation and stands for "Latent-Semantic indexing". What could it mean? Well, first of all, Google's 'new age' crawlers are very smart. The old days of Google, when random websites were ranking for competitive keywords, is gone long-time ago. New crawlers know that MacBook is the laptop model made by Apple. Also, there are lots of computer brands globally, and crawlers see each one's name. It means that Google knows the synonyms and antonyms of each word-term. 

LSI keywords are essential in the new age, Google. You can't just put the primary keyword in the title or body text and wait for results. Google crawlers must know everything about the idea behind the post - what are the synonyms? What are the antonyms, what are the latent-semantic words related to your focus keyword? If you want to have a creative title, but you can't just put the primary keyword fully in the title, then you can think outside the box. Simply use the LSI keyword and believe us, Google will still understand your intentions and rank you for the main keyword. Let's take an example and search for a particular keyword - "best apple computer". Now you see that most of the titles don't have that focus keyword. What could be the reason? They have LSI keywords included in the titles, so Google understands that the website/page is also about the 'best apple computers'. (check the image below - you see that none of the top 10 has 'best apple computer' in the title). 

Today is the day when you learn SEO from scratch. With our guideline, you'll understand every little SEO aspect in 2021. Last year was challenging not only for offline businesses but also for people who were hit by the significant algorithm updates of Google. In this guideline (that comes in different parts) we will go through every vital part of the SEO to keep up with the updates of Algorithm in 2021.

SEO consists of many parts. You can't be the top-notch expert in every part of SEO, but it's essential to understand each vital aspect clearly. First of all, everyone starts SEO with the keyword research. If you make it right, then half of the work is done. Search engine optimization continues with the on-page part. In this case, you have to take care of installing a content management system (CMS), optimize the design (it could be WordPress, Joomla or another type of CMS) and finish with the technical aspect of the website. The third part of SEO includes link building. Google algorithm updates note that links have to be acquired naturally. So, it's always believed that big brands (like Buzzfeed, Forbes, NY Times, etc.) would still get more affection from Google because they get links naturally (by getting thousands of shares on social networks and naturally being mentioned in the regular blog posts).

Keyword Research: Search engine optimization starts here.

We will go through the first part of the search engine optimization in this part. Keyword research is a vital part and often underestimated. What should you know about keyword research? Why is it essential to do proper keyword research? Can you learn the market by doing research? Well, in the next few passages, you'll understand everything about the 'keyword universe'. (check the image below - Google itself even offers keyword suggestions)

Keyword research basics

Keyword research is simply the process when you find the words, terms and phrases. Those are called 'keywords' and Google, Bing, YouTube and other search engines are based on those keywords. Without keywords, search engines can't work correctly. That's why even Google and YouTube always suggest that you focus on more search phrases. In other words, keyword research is the 'market research' in 2021. That's why you need to focus more on keyword research. If you find a niche or sub-niche with less competition, you are halfway at the top of Google/YouTube.

Let's take an example of bad and good keywords (a.k.a market research). When you start working on a new project, please start with the main ideas. Here is the list of the top industries to focus your focus in 2021

• Smart home

• Tools for garden

• Beauty and health

• Investing and financing 

• Electronics and computers

For our research, let's take a look into the particular industry. Let's start working keyword research in this space - smart home and accessories. You can find lots of smart home products on Amazon, eBay, Walmart, etc. Many brands try to make a name in this space, so it's hard to find those names while Googling. 

If we search for 'smart doorbell' on Ahrefs, we will see that keyword is not easy to tap into. Don't be discouraged by this fact. First of all, we have a chance to find the top 10 websites that rank for this keyword (check the image below - here are the top 10 websites ranking for our desired keyword).

As you see, our desired keyword is very competitive. Those websites are brands, big brands that got trust from people - so it will be hard to compete. You see NY Times, Amazon, Home Depot and PCMAG. What should we do in this case? Everything leads to focusing on another approach - let's search for keywords with the same phrase as our desired keyword. (Check the image below - you see that there are thousands of keywords that have the exact phrase we are looking for).

If you take a close look at the image, you'll see that we have bolded the following keyword - "smart doorbell and lock."

Hope you don't think that we find those kinds of keywords out of the blue. You have to do the manual work - go and check every single keyword, no matter what. Maybe the keyword has only 100 searches per month? It's worth it because you may find a phrase connected with that keyword and deliver 1000 more targeted Google users. After checking each keyword manually, we have come up with one particular keyword - 'smart doorbell and lock' - Now let's check the top 10 websites ranking for this keyword. (check the image below - you see top 10 competitors)

We know that you are impressed now because of the results. You see that a website with only domain rating 4 and only 20 referring domains is ranking the top for a particular keyword. Yes, that's a winning keyword, we are on the right track.

Learning from a winner

Now it's time to find more keywords in the 'smart home' niche after getting one straightforward and successful search phrase. We call it 'learning from a winner' and let's do this in practice. A ranking for our desired keyword has only domain rating 4. 

If the website is not robust and is ranking for keywords as the top result, then it means that keywords are easy to target. So, anyone can enter the competition and dominate the market. Now, let's search for keywords that particular website is ranking as the top result - those keywords are easy to target indeed (check the image below - you'll see keywords that are easy to target in the smart home market)

Voilà - our research has come to an end. We have finished the little research (that may take up to 10 minutes) with a successful project. We found a sub-niche in smart home space that can be dominated without significant effort.

TikTok took the world with the storm. With more than 1.5 billion downloads, the application is one of the biggest platforms worldwide. If someone is talking about the online business platform, we always channel them to Facebook, Instagram and TikTok. Yes, this platform was not so popular back in 2019, but pandemic changed everything.

The application has everything - started with a little dance function and finished with educational stuff. If you have a business and are not pushing it on TikTok yet, you are losing thousands of dollars every day. The TikTok algorithm is still in the stage of development, so jump into the trend while it's boiling.

Choose a Niche that matter.

If you want to start a TikTok journey, the first step is to choose a perfect niche. What could be an ideal niche? Well, there could be many answers. Let's dive deep into this stuff. If you are a businessman and there is already a product/service that your account has to be promoted, you are limited to a particular niche. You have to create a TikTok account around that niche. If you are starting digital space and don't have a product/service to sell yet, choosing a keywords/niche wisely is a perfect option. What niche do you need to choose? It depends on many factors. The biggest advice we give you is that people in your industry must have a "MASS DESIRE". If you are a fan of advertising theories, you would know that mass desire moves mountains in businesses. Without a mass desire, your product/service is ready for failure. Pick a niche that holds a huge passion in the masses and then channel that desire onto your product/service - easy as that.

Get onto the trend quickly.

It's essential to jump onto the trend quickly. It's not easy to spot the trend. For instance, if you have chosen a niche wisely, you are standing on a million-dollar space. How to attract the attention of the people? Jump onto the trend and make particular trend videos on your niche. How can you spot the trend? We can give you an inside tip for successful research. It sounds effortless - use the TikTok application yourself every single day. Don't miss a day without checking videos on TikTok. When you spend hours and hours on the platform, then you understand how the TikTok algorithm works. After using TikTok for few hours, you’ll see that same voice/dance/action is used by various influencers. It means that trend is getting traction and you have to use it right away.

Prepare and Practice

If you want your account to go viral on the platform, you should create something unique. We don't say that you need to create a new wheel. It's essential to understand the basics of TikTok and hop onto the trends. How can you use trends as an advantage? Hop onto the trend right away and don't forget to create a video on trends that can stand in a crowded place. Keep in mind that millions of people are doing the same trend, moves and ideas. You can separate from the crowd if you master a particular trend. The main tip is to practice and prepare - do it repeatedly. Check the trend and find the accounts that have videos on that trend. If those videos are on top of the trend, it means that the TikTok algorithm favored them. If TikTok prefers the videos, you should take notes from those creators. Small tips from us would be reading comments. Don't forget to read all the written comments on top videos of the trends. What are people saying? Why are they liking and watching the videos of particular creators? The key to successful TikTok videos lays in the comment sections. You'll see why people got interested in detailed videos and creators. Copy those comments and save in the notes. After a few hours of research, you'll have a good idea of how those videos went viral.

Tell the story

Another easy way to get popular on TikTok is telling stories. If you have a business, then it could be stories related to your product/service. Telling stories is always crucial because no matter how many hours people are scrolling through TikTok, they are still ready to listen to others' stories. Keep in mind that you have 5 seconds to get the random users' interest. Tell the most essential part of the story in the first five seconds of the video. As you start with the most critical part of the story, you can continue with a different narrative. Don't create other parts of the stories - by that way you annoy people. At some point, people will follow and ask to get the second or even third part of the story, but in the long-run, it's the worst strategy you can ever choose. Try to fit the whole story in one video and write that you care about the TikTok community, and that's why you create only one video. By that way, you get more positive points in the eyed TikTok community. (Check the image below - #storytime has more than 50 billion views, so it means that 'story-telling' space on TikTok is "huuuge")

Product/service channels VS regular channel

Both types of approaches have a way to live. Keep in mind that it's 2020, and we have different aspects of marketing. You can solely focus on your product-service and start a brand channel. Simultaneously, you can create big-niche related channels and have more authority. Don't forget that niche channel means you'll have more significant trust and authority in the industry. When you focus on a product-service channel, you may leave an unpleasant experience on most random users. To make sure that they trust and follow you from the first video, it's better to focus on niche-related channels. Look at the whole picture to make sure that people understand your approach.

Collaborate with influencers/businesses

It's the most underrated tip that someone can get in most cases. When it comes to promotions on TikTok, collaborating with other influencers is very important. Don’t work with an influencer who is not connected with your niche. Try to search for someone related to the niche you work. Don't sell your product/service in the first partnership. TikTok is a very friendly community, and they see from the first sight whether it's the regular collaboration (solely for making more money/profit) or collaboration for the fans. When we say collaboration for the fans, it simply means creating content to entertain the followers. As mentioned above, don't start selling from the first collaboration. Have a few sequences of cooperation. Try to sell product/service in entertainment style, definitely in the third-fourth video of collaboration. (see the image below to demonstrate how two accounts collaborate with each other - you can see influencer David Dobrik is collaborating (by tagging and adding promotional text) with banking company)

Create high-quality content

When it comes to quality, don't settle for regular content. To gain TikTok followers, you need to create high-quality content. When we say "high-quality,” we refer to the topics of the content and the technologies you use during the creation process. First of all, you can use only your iPhone or other smartphones for the videos. Don't forget that top-tier creators on TikTok use different video systems and then work on each video content before uploading on TikTok. You don't need to create content on your phone and upload right away. Take your time, edit the videos properly - you can even use Adobe Premier and other software's special effects. Don't limit yourself with only TikTok features.

Post on perfect time, with an ideal frequency

It's essential to look into the data. First of all, start posting content at different times. Try to look at the data at the end of the week or month. You'll find out exciting information regarding the traffic. Data will tell you the exact time to post the video. It's essential to work with data. It will tell you the perfect time of the day to post videos and make it viral. You'll see which videos get more views and why those videos got many views. There are many components included in the data, so without understanding your account's data, you won't go far on TikTok. (you've to check analytics at first - see the picture below that demonstrares the 'analytics feature' on TikTok)

Hashtags are important

Never underestimate the power of hashtags. First of all, following two hashtags are very important. You have to add #FYP and #Global. You add too much power to your content with those terms. FYP simply means "For your page". As you may know, the TikTok algorithm is diverse and has very interesting features. "For you" page is a place where you see lots of videos, and it's auto-generated for your taste in content. Do you like most music or funny videos? The TikTok algorithm will suggest more funny and music videos. When you add a particular hashtag to your video content, it sends the signal to the algorithm you want to get on global TikTok. That's why your video is taken to the next level. Don't limit yourself with only two hashtags. Go and check the pages of competitors. Open a google document and write down every hashtag that your competitors use on their video content. Don't forget to add notes to each hashtags. What kind of messages you may ask. Notes added to each hashtags should mention the number of views in a time-frame. For instance, if your competitor has a hashtag (#XY), it was posted one week ago and had more than 1.2 million views - track all this information. BY that way, you'll understand which hashtags make you wonder in a particular time-frame.

Simple tricks that TikTok creators do before going viral

There are a few trends that can make you go viral. First of all, you can predict something and say a particular date in the video. Then people will go crazy about it, and the comment will blow up. You'll have lots of comments asking you about the event and what will happen. Why can this trend make your videos go viral? It's all about the psychological moment. People want to know about the future, and they are scared of someone who knows 'the future' - prophet. Although it's not professional to start your career on TikTok with that kind of content, it's an easy way to go viral.

Tag big influencers or popular accounts in your niche

You have two options - you can either tag a big influencer/celebrity or popular account in your niche. Why is it so important? Keep following this simple rule - you'll see results soon. When you tag celebrities (Shawn Mendes) in your post, the TikTok algorithm suggests your video to Shawn Mendes' fans, and your video is promoted organically in the 'global for you page'. As your videos get on global FYP, you'll quickly buy thousands of TikTok followers as “virality” plays a significant role.

In the last part of the series, we will cover two main essential factors how your account can gain TikTok followers and get regular fame on the app. Keep in mind that application changed the lives of thousands of people. It's believed that after Facebook and Google, TikTok will be the most effective marketing tool in WWW. 2020 was a massive year for this application, and 2021 will be better. It's a perfect time to jump into the TikTok bandwagon.

Create trends

In the last series, we talked about jumping onto the trends bandwagon. In those posts, we mentioned jumping onto other's trends. Those trends are already popular and have the attention of millions of users. Why not create personal trends? It's not easy, but it's not impossible either. How to get inspiration for a new trend? First of all, go for any popular trend in TikTok. Read the comments and find out the reasons why people love it. You'll also see that some users don't like the trend and ask them why it's not a good fit for them. They will be happy to share personal ideas on why the trend is not good. You can ask them how a particular trend can be improved and re-invented. You don't need to invert a new wheel or mobile, check the latest popular trend and re-invent. Change something - even the voice of the trend - and it will be enough to get credit and great recognition. (see the image below - biggest TikTok influencer (more than 105 million followers) tagged (DC) the creator of the trend (dance))

Rating random things

It was one of the most popular trends on TikTok back in the winter of 2020. Most of the TikTok users used this trend because it's funny and exciting at the same time. You may be doing business promotion or personal branding on TikTok. That's why the 'rating random things' trend could be beneficial. You can start showing random things and finish with your product. YouTube users believe that David Dobrik did the same thing while doing the GQ trend on YouTube. GQ visited David Dobrik for the series called "things that David Dobrik can't live without". He showed them things that David can't live a single day, and in the middle of the video, he started promoting his fragrance. That's a perfect way to integrate your product promotion into the trend.

Being the main character

If you are doing personal branding, this trend is a perfect choice. You have to take any movie, tv-show, random or viral story and make yourself the main character. It's a fascinating and exciting trend. Don't stop with just one video content. Do you know that most popular creators choose a particular trend and create videos in that specific trend until they get famous? Yes, it's a widespread thing on TikTok. So, select this trend, take one particular story, movie or show and start making videos.

Have entertaining username and BIO

TikTok is all about entertainment. Yes, we can sell many products and service, get famous on the platform, but in the end, it's an application created for entertainment. People who are tired from work, studies and different things, open TikTok to relieve the stress and have a little bit of fun. The first thing is that your username has to be fun and short. By that way, a random “scroller” will notice your username and can memorize it. You must have an easily memorable username. What's your niche? Try to get a funny name in that niche. You can add your name into the username along with a funny name. You can easily convert regular people into TikTok followers with a funny and straightforward username.

As for the BIO, don't go for ample descriptions. It's not YouTube or other platforms where you need to adapt to algorithm stuff. In this case, your BIO can consist of a few words. It can be one sentence or even a one-word sentence. Just be very cautious and develop a hilarious, short and exciting caption for BIO. Particular BIO text can turn your regular TikTok page into the followers' machine.

TikTok is not lip-synced or dancing app anymore.

Keep in mind that TikTok is not a lip-syncing or dancing app anymore. Also, it's not an application for only 'GEN Z'. Millions of people are ready to consume different types of content. That's where you have to open the mind and try to think creatively. Thinking outside the box will give you a chance to boost your page's popularity. Don't be afraid to put the content you believe is worth uploading. You may not be dancing or singing but become an overnight success on TikTok because it's a magical application with no logical references. Trust your gut feeling and start creating content today while staying consistent with the frequency of uploading.

There are many opportunities for companies to acquire new customers in today's digital world. In the jungle of marketing opportunities, entrepreneurs and salespeople often find it difficult to make a decision. Therefore, it is crucial to find out about the right platforms for your own company in advance.

Instagram has a special place in this. The social media platform is mentioned more and more in the media for a reason.

But what are the real advantages of Instagram?

Compared to other social media sites such as Facebook, Instagram has a significantly higher interaction rate. This means that more people like, tag, and comment on the content.

This means that companies with a smaller target group can achieve more link clicks on Instagram than would be possible on Facebook.

Still, there are some pitfalls to be aware of on Instagram that make the difference between success and failure.

Become aware of the goals

In the beginning, it is important to deal with the question of which target group should be reached on Instagram. The marketing goal is also crucial. This can range from brand awareness to increasing sales.

Instagram can also be a useful option in the B2B area. However, it depends very much on the right area. The application of a paid social media tool for companies makes sense. If logistics companies want to advertise the transport of dangerous goods, e.g., LinkedIn will be better suited.

Which platform is right for my company?

Choosing Instagram to go with the flow doesn't make sense. Therefore, think about it in advance and always keep in mind:

• Which platform is suitable for my company? (LinkedIn, Twitter, Snapchat, Facebook, etc.)
• On which platform are your customers (magazines, social media platforms, conferences)?
• What are the characteristics of your target group (gender, age, place of residence, interests)?

Activate Instagram Business

A business account on Instagram is a great option for achieving long-term success. With the business account, it is possible to place advertisements, view statistics, and store address data. Furthermore, the business profile is a prerequisite for Instagram shopping.

You activate the business account via the settings of the Instagram app. All you have to do is follow the instructions.

Profile description + Instagram feed

As everywhere, the first impression counts on Instagram. This is why an optimized profile description and the right Instagram feed are so crucial. In the first 15 seconds, prospects have to get the impression that your brand is likeable. Sympathy is crucial on Instagram. Furthermore, you have to stand out from the crowd. With more than 500 million active users now, the platform is difficult to master.

When describing your profile, you should make sure that you:

• shows at your best, and introduce your life
• Properly marketed via a call-to-action.

In addition, the right profile picture is an important foundation for the success of your channel.

Not without reason, it is popularly said: "A picture is worth a thousand words." Many users make the mistake of wanting to show their entire body on the profile picture.