In the previous part, we talked about the definitive guide to Instagram marketing and covered different types of posts, how to post, what to post, and when to do that.  

Today we would love to continue our previous conversation and dive deep into the secret world of Instagram marketing. As of now, we will share with you some insider peaks on how to promote your product/service.

Adding filters on content

In the previous part of this guideline, we have covered all types of content that you should post on Instagram. Keep in mind that all three types of posts could be lucrative for your Instagram marketing. Simple videos and photos are somehow very boring and dull. At first, your followers will enjoy every type of content. At some point, they will ask for something more. That's why you should rock up the level of your content from the start. Show your followers that you know the work and you are doing it on the top-level.

When you decide to level up Instagram content game, start using filters. With the help of filters, you can make content far better. Your content will stand out among the competition. It could be text over, voice over, video editing, making it blur, and having various types of frames for any post.

Boosting the follower's count

Yea, it could be vital at some point. Self-proclaimed gurus say that you should not boost followers number, but they always come and order different Instagram packages from Social Wick. That's how the market works; no one wants you to share real and insider secrets with you. Take a minute and think of this - when someone checks on your account, what they may look at first? You are right; they always look at followers number. Potential fans/buyers think like this: If someone has big followers base and ethical engagement, that could be an excellent sign to obey their content and advice.

You can jump start your marketing efforts with fast followers boost. Social Wick provides you exceptional services with genuine users and reasonable engagement rate.

IGTV - New heights of Video Marketing

Every big player on Instagram uses IGTV. It's a perfect way to attract new fans and potential buyers. Experts expect that IGTV could exceed YouTube to some extent. We all hear ideas, thoughts and expert positions, and at some point, we will see together whether those predictions get real. The only thing we know is that IGTV is raising like no platform ever done before. We see millions of videos on IGTV, and people love it. That's why you should start using IGTV and getting attention from potential fans.

Writing captions in the right way.

When you post content on Instagram, take advantage of captions. Most of Instagram users post simple content and add various hashtags. That's a wrong way to market your ideas in the 21st century. People actually read those captions, and in 99%, if the caption is related to the actual problem, they comment and engage with great pleasure. That's how you create new relationships and add them to the potential buyer's list. Ask questions, be bold and brave - talk and write about real issues/problems in your niche, and buyers will come naturally.

In 2019, Instagram turns nine years old. That's a pretty significant number for the social network. And you know that Instagram stands still for years. After a year of creation, Facebook bought it for one billion dollars. Yes, people were amazed by the prize money Facebook paid, but they were right. Instagram soon became a trend, and now it has 800 million monthly active users who are ready to post, engage, and message each other on Instagram platform.

Marketing trends evolved and transformed with the help of Instagram. As in many people, this social network gives you the chance to feel more powerful and trendy. We are giving you a definitive guide about Instagram marketing to level up your marketing efforts.

1. Types of Instagram Accounts.

Instagram accounts could be in two different types. First is a regular account that you can register anytime. Another one is related to business. You can get data about your followers and engaged users only from the Instagram business account. So, if you want to dive deep into Instagram marketing truly, then you should transform regular account into a Business one.

Keep in mind that data will be vital for your marketing success. So, let it open business account now, and you are halfway there.

2. Profile Picture says a lot.

If you need to attract the attention of random people on Instagram, then you should have a serious Instagram account. When we say "serious," we mean everything related to that term. First of all, you should have a personal/business logo on the profile picture. Keep in mind that it will say a lot about your account.

For example, if you buy 20000 Instagram followers, those users need to be converted into real buyers. What they look at first? Of course, on your Instagram profile picture and BIO. If you have an unattractive profile picture, then you won't get much exposure. So, first, create a serious and attractive profile picture for your Instagram and then set it up to attract people.

3. Type of Instagram posts

We would love to define all types of posts on Instagram and how to take advantage of each one.

3.1. Photos - Simple way to attract new followers/buyers. So, you can post inspiring quotes, original pictures, or simple images that can attract attention. It's the most traditional way to gain new followers. But over time, Instagram gave us a chance to evolve and improve our way of promoting products/services.

3.2. Videos - Everyone who does online marketing would say that Video is a better idea that image. Of course, you can influence and confidently convert regular followers into buyers with Video marketing.

3.3. Reposting (images/videos)- Download the official repost application from Instagram and start reposting. Try to involve your account in hot debates and controversial topics. For example, in the last few days, 50 Cents became a trend because he started dissing lots of artists and people loved that. If you want to attract attention from those people, then you should begin reposting this kind of posts with the same hashtags and ask people for their opinions.  You can't find a better option with simple and easy marketing efforts.

In the first part of the series, we talked about the different option of becoming an influencer. We covered things like having a compelling bio, setting up an account in the right way, and tracking everything. Today we would love to present your second part of the guideline.

Creating the Hashtags

If you want to be the right influencer, then you should create your hashtags. Keep in mind that every brand or personal influence has its hashtags — for example, Basketball teams such as Golden State Warriors and others have specific hashtags. #DubNation is the hashtag related to Golden State Warriors only, so you see that they have a specific approach to hashtag game.

That's how you should roll your campaign. Try to attract as much interest as you can. That kind of hashtags talks about the ability to gain lots of followers. When someone visits your account and checks on photos, they look at different variables. Having own influencer hashtags will have a good influence on them.

Interacting with the followers

It's a vital part of every campaign. When someone follows you and tries to interact with your content, don't just be silent. Go and tell them that you are grateful. Ask them questions and try to communicate efficiently.

What would be a perfect approach? Don't just post content with good info. Try to ask questions on those content. For example, ask if they like the content and what would be better to do in the future? And check everyone's response. If someone is not admiring your content, direct message them, and ask what you are doing wrong. It's a psychological advantage on your side and don't let it slip away.

Using Instagram Stories

Try to communicate with your followers with Instagram stories. Do you know that Instagram stories are a perfect way to sell a product or service? 90% of Instagram users watch and interact with Instagram stories. It's an open message to your followers. As of now, you can post different types of videos and images. Instagram followers would be happy to interact with your stories and find more about your offer. Do you know that business accounts have chance to add links to Instagram stories? That's a perfect way to convert your followers into buyers. Make a very interesting post and add it to your Instagram story. Also, add the link as "Read More" or "Find More" about the product/offer and let them go to your website.

Publishing content on a specific time

In the previous part, we have talked about the business account of Instagram. There you can see all the details about the followers. Who they are and where they are from. What they do on a specific time and what's best posts on your Instagram feed. Keep in mind that Instagram business data gives you a chance to see which posts get more exposure. So you have specific times and category on which people engage more. That's how you can understand the peak of your followers. Find the data and post only on specific times.

Influencers market is growing daily. How you make up your mind about new products? Do you search them directly on Amazon, eBay, or Walmart? Or you want reviews from Influencers? Every market has its own influencers base. For example, tech giants hire influencers from YouTube, Instagram, Snapchat, etc.

The Instagram influencer market is growing and expanding. As the latest research found, up to 50% of products are brought after reviews from influencers. Is it a good sign for you? If you've decided to start a personal brand, then you are on the right track. Influencers get bigger and bigger attention from social media users. Recognition always converts into a million dollar contracts. That's why Influencers market is hot, and you should get in before it's the right time.

We want to share with you a definitive guide on how to become an Instagram influencer in the right way.

Step 1 - Picking a Niche

You can't be famous in almost everything. Try to leverage my skills and passion. What's your passion nowadays? Do you love painting, or maybe you like basketball? All the industries can be a real success for you. There are 500 million daily users who are ready to follow you on your path.

Picking the right niche is very important. When we say "right" niche, we mean an industry that suits you. Don't start something that you don't like. Don't go for a niche that potentially pays more than your passion. Try to focus on your strengths, and you will succeed sooner or later.

When we dwell on our strengths, success will wait for us on the corner of next station. Let's take Basketball as an example. What's your skill? Are you creating basketball compilation videos? Or maybe you are good at previewing games and making predictions? Think bigger and make sure that people love your strength.

When you have chosen a niche, you can proceed to the next step.

Step 2 - Analytics & Instagram Business Account

In business, it's essential to know the demographics' data. Instagram has lots of features to give you access to crucial data. For example, a feature called "Instagram Insight" will provide you with data of age and different type of categories of your followers.

After picking the right niche, you should open a business account on Instagram. Business type of account can give you access to demographics and essential data. That kind of information is vital to show to businesses and then get paychecks.

3. Effective Bio

When it comes to convincing and converting Instagram users, first we should think about BIO. If your account has an unattractive bio, then you may get declined and lose another customer.

Instagram BIO could be short, but that text should be the first pitch for your skills/product/services. When a new fan visits your account, the first experience comes from BIO. So, it's the holy grail of your Instagram success.

Let's include all main bits of your ideas and industry. Let the world know what's your leading quality and strengths, and what they get after following you.

Over the last centuries, marketing ways have changed. We saw the rise of Radio platforms from the start of the 20th century. Then TVs changed radios, and today we have the internet. Smartphones, laptops, and pads gave with internet connection gave us a chance to build our brand. But don't be limited to personal brand, Jeff Bezos created the biggest commerce brand in the world with the help of the Internet.

Marketing techniques have changed with the development of Instagram, Facebook, Twitter, etc. Today we will focus on Instagram marketing tricks and hidden secrets that you should be aware of.

1 Billion people use Instagram every month.

That's not a dream; it's a fact. More than 1 billion people use Instagram every month, and you should not miss this chance. 1 Billion people with passion, desire, love, and attraction to different things. Choose an industry and focus on quality. There will be thousands of people who will come and convert as your fan/buyer.

2. Think internationally.

As we have mentioned above, billions of people visit Instagram every month. More than 88% of those visitors are international people. So, 12% is from the US population and 88% for the rest of the world. So, we understand that you should also focus on international products and services. Not limit yourself to US residents as you will lose tons of money.

3. The young generation around the globe loves Instagram.

As we already know, 70% of Instagram users are under 35. So, when you choose your product or service, try to make it focused on the young generation.

4. Cross promote your product/service

When it comes to building a brand or using marketing techniques, cross promoting is very important. Keep in mind that nothing lasts forever. As Warren Buffett said, put eggs in different baskets. Don't depend on a single way of promotion. That's why you should cross-promote your brand, product, or service. As we have found, 95% of Instagram users use YouTube daily, so start promoting YouTube channel through the Instagram account.

5. Virality with Power likes

As you know, every online platform has its algorithm. That's how you may get new followers and engaged fans. Some advanced marketers back in 2015 discovered that power likes are important to go viral on Instagram. When we mention viral nature, we mean getting top position on specific search queries. So, what's power likes? We can understand power likes with two different option.

First, we can name as super likes for Instagram. Super likes are action from people who actively engage and comment on your content. It's hard to get that kind of fans nowadays. That's why Social Wick has created a stunning platform where you can get super likes for Instagram.

Another source of power likes has already established an account. For example, with tested and proven methods, we say that if you get likes from big accounts (minimum 50K followers), then you will have chance to go viral and get on top of the charts for specific keywords.

It's better to go with the first option, as it will be a cheaper, comfortable and efficient way for your marketing approach.